/Caitlin Lilly
Caitlin Lilly

About Caitlin Lilly

Caitlin is a marketing assistant at Art Unlimited, where she focuses on improving social media presence for businesses.

August 2017

  • Here are tips from our sessions at PPC Week

Landing Your Landing Page – A PPC Week Golden Ticket

August 23rd, 2017|

We are brimming with knowledge and insight from Unbounce’s PPC week! After all the seminars on boosting your campaigns & […]

July 2017

  • tips for arts and culture

Kathy Dodge’s Tips for Starting a Community Council

July 10th, 2017|


We’ve all seen paintings along the walls of your downtown buildings that add hometown flare. Or murals that proudly display your town’s history. But how did they get there?

Most arts and culture programs are coordinated by some form of a community council.

We connected with Kathy Dodge, a commissioner who helped cultivate the Grand Rapids Arts and Culture Commission. For her most useful tips on forming a commission, here is what she had to say:


  • Tips for Nailing the Perfect Roofing Blog

4 Tips for Nailing the Perfect Roofing Blog

July 5th, 2017|

One of the best ways to keep fresh content circulating on your website is blogging. The right blogs can give your roofing or construction business a chance to answer frequently asked questions, keep customers in the loop, and show what is coming up in the future. But crafting a blog that is informative & engaging can be a difficult task. No matter the format of the blog, there are four points to keep in mind:


May 2017

  • Avoid an SSL Emergency by working with Art Unlimited

Why Having SSL Can Avoid a Future Crisis

May 22nd, 2017|

One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great!  But it also means to keep your website relevant, you have to keep up with features and updates as they are released.

We’d like to inform you of some future Google search engine changes we are predicting, based on our observations from the past. Over the last few months we’ve started to notice Google’s tastes start to change in terms of their preference for websites with SSL. […]

How to Take the Best Photo for Your Social Media

May 8th, 2017|

How to Capture the Best Social Media Photo

Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your image. Here are 7 tips to keep in mind when trying to capture the best photo for social media:  […]

  • Google Scam Email

Google Doc Share Scam: What to do After You Opened It

May 4th, 2017|

An email subject line that lets you know you won a free cruise, a new boat, and an all-time low interest rate on a home loan are filed directly into the trash or spam folder. We have all seen the super spammy e-mail with misspellings and incomplete sentences.

But every once in awhile, a sneaky phishing email can slip through your spam radar and ruin your day (and you contacts). […]

April 2017

  • What are my mobile audit Errors and are they important?

What Are My Mobile Audit Errors and Are They Important?

April 12th, 2017|

Part of keeping your marketing in tip-top shape is checking to see how well your website continues to perform, especially on mobile. In today’s mobile marketing world, 40% of users on a mobile device will leave if the site doesn’t load in a mere three seconds, and 52% of users claim that site-speed influences their brand loyalty. […]

March 2017

Why 508 Compliance is Good for Your Business

March 20th, 2017|

All electronic and informational technology developed or maintained by the federal government must be 508 compliant. This amendment is a federal law derived from the United states Workforce Rehabilitation Act of 1973, but what does that mean for your business? Let us explain what 508 compliance is, how it can be implemented, and how it can benefit your business. […]

  • Does the Millennial Path-to-Purchase Impact Your Business?

Does the Millennial Path-to-Purchase Impact Your Business?

March 6th, 2017|

Millennials, the most studied cohort of humans so far. But why should you, a business owner, care about millennials and their meticulously studied habits?

Because Millennials are consumers. […]

February 2017

  • What It Means to be a Google Premier Partner

What It Means to be a Google Premier Partner

February 13th, 2017|

Art Unlimited was recently awarded the Google Premier Partner status. We don’t mean to toot our own horn, toot toot, but the premier badge on our Google Partnership will benefit our team and yours! […]

January 2017

  • It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and current for your followers? Here are a few ways to help you keep your social media helpful and intriguing. 1. Reuse, Refurbish, Recycle. Don’t be afraid to reuse or recycle your content that may be helpful, even if it is the second time around. If you have content that answers important questions, or received a large amount of engagement, post it again! Just don’t go crazy. Refurbishing content is a great way to recycle quality information that may be just as relevant now as it was when you first posted it. Refurbishing content can also give you a second chance to get better engagement on a post that might not have been posted at an optimal time, or change wording you think may have been confusing to your audience. 2. Use Your Team. Remember that when a customer hires your roofing business, it is your team that shows up at their door. Don’t be afraid to promote and create content that highlights your team as a whole or even an individual employee. You could wish one your employees a happy birthday post along with a picture of them during their birthday month. Or you could have a “get to know us” segment once a month and ask an employee some light questions like their favorite sports team, favorite food along with a picture to give their name a face. If your team has a get together, is helping with a charity, or is especially proud of a roof they just completed, let your social media followers know! Snap photos at events showing that your team enjoys being together, or show before and after photos of a roof or project you did that showcases your work. The point of posts like these is to break down the employee/customer wall and cultivate a personal relationship. Customers are more likely to use a service where they feel like they know the company well and have a personal relationship with them. 3. Share Relevant Content. Each industry has a network of manufacturers and business partners, use this to your advantage! Roofing companies deal with many different businesses that also have social media profiles. Follow your roofing manufacturers and roofing supply companies and share their content. If your shingles manufacturer is giving back to their community with volunteer work, or has an informational post on different types of shingles that could help your customers, share it! Show your audience that you care about and appreciate working with other companies, and hopefully they will do the same in return. Creating a social media relationship with one of your manufacturers could lead them to sharing your roofing business’s content, increasing your reach across your social platforms. Other relevant content may be things like DIY house projects, or even upcoming weather reports. Don’t overload your audience with just your product and your offers, give them content they can engage with, are interested in learning about, and can be useful to them in other ways. If you post helpful videos for “around the house” projects like painting a garage floor or staining their deck, people watching those videos will associate your business name with helpful and quality information, making them more likely to contact you when they need to hire a roofing contractor. These are just a few of the ways you can keep your roofing business’s social media engaging and current for your followers. Be sure to check back to Art Unlimited’s blog for more useful tips on social media and digital marketing for your business. If you need help with your social media management, contact us today! We’re more than happy to discuss the options that you have available!

How to Keep Your Roofing Content Exciting for Your Followers

January 30th, 2017|

It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and […]