Your collision repair shop has stepped into the 21st century of marketing, you have a website, but your business is still not seeing a lot of traction. There have been a lot of technology changes since websites were the norm, and they alone just can’t cut it anymore. […]
If you’re like most people, you use Google to search for things. You may notice that if you type in the same keywords on different days, you get different results. You may chalk this up to user error, however, it’s intentional, and part of what Google calls “Personalized Results.”
Google wants each user to get what they’re looking for, and it does this by building an ever changing algorithm. What’s the algorithm you ask? In layman’s terms: it’s a set of rules that Google sets to retrieve what you’re searching for. Algorithms change constantly as new technology becomes available. According to Moz, every year Google changes their algorithms 500-600 times, wow!
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Storms are a part of nature. They are something that is bound to happen every so often. This is why it is important that your roofing business be prepared to act when calamity strikes. Business chaos can start to creep in as your phone starts ringing off the hook for emergency roofing calls. Here are some tips to keep your roofing business prepared to serve those in need of support in a professional and calming manner. […]
With Google wanting to help its AdWords advertisers win leads, mobile has been the new frontier of income generation. The last time you searched something on your phone, did you notice that ads took up the prime real estate? For the automotive industry alone, 62% of searches are initiated through mobile devices. This means utilizing mobile ad campaigns has never been more vital.
Here are our recommendations to win traffic from those mobile searches for collision repair services.
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We are brimming with knowledge and insight from Unbounce’s PPC week! After all the seminars on boosting your campaigns & […]
The short answer: Make your keywords conversational.
Identify the keywords you want to use
Use them conversationally throughout your website
Answer the questions your customers are asking by using your keywords
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Customers will have questions. That’s a given. People want to know that they can trust you and your company before they sink a lot of time and money into the services you provide. When those services are something as substantial as roof replacement or repair, you’d best expect a significant number of questions coming your way.
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MozCon, the emotionally exhausting whirlwind of ideas that hit you in the same time frame as a weekend and leave you as temporarily motionless as a body washed up on the shore. True to marketing form, when you finally regain all your senses, you gather all the exciting industry tidbits together and bring them back to your team with glee. If you didn’t get a chance to attend this year’s MozCon 2017, or are just looking to bounce your ideas off someone, here are the highlights we thought should be noted. […]
How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will want to use the information from the previous year. For seasonal businesses, it is also a good idea to assess your cost per lead and lead value quarterly. So get ready for your fully packed 7.8 minutes of reading, and GO!
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When a storm rolls through your area, your body shop or collision repair business could have the opportunity to fill some slow times with repairs for hail damage. Here are some tips we’ve developed to help your digital presence shine after the storm has passed, and people are searching for repairs.
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The age old question of how to bring new people to your community is always changing in approach. Our recommendations in this blog are based on an overall community approach. If your local businesses can come together to tackle tourism, your community can see tremendous results within 6 months to a year of implementation. Read on to get started! […]
We’ve all seen paintings along the walls of your downtown buildings that add hometown flare. Or murals that proudly display your town’s history. But how did they get there?
Most arts and culture programs are coordinated by some form of a community council.
We connected with Kathy Dodge, a commissioner who helped cultivate the Grand Rapids Arts and Culture Commission. For her most useful tips on forming a commission, here is what she had to say:
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One of the best ways to keep fresh content circulating on your website is blogging. The right blogs can give your roofing or construction business a chance to answer frequently asked questions, keep customers in the loop, and show what is coming up in the future. But crafting a blog that is informative & engaging can be a difficult task. No matter the format of the blog, there are four points to keep in mind:
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With any business, you want to get new leads. Being found online locally has been a game changer for the collision repair market. Here’s why local optimization is important and a few ways you can get your digital leads flowing.
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RoofersCoffeeShop.com was originally launched in the 1980’s by Vickie Sharples. You might have known it by a different name then, Roofers Exchange. It was a newspaper that Vickie developed, printed, and distributed to the roofing industry. It included articles helpful to roofers, classifieds from those in the industry looking to buy or sell pieces of equipment and advertisements from distributors and manufacturers. The newspaper grew in popularity for southern Californian roofers, and by 1990, Vickie was distributing it nationally.
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As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed to say something about it. Here’s our best practice tips of choosing a company to develop your website. […]
One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website relevant, you have to keep up with features and updates as they are released.
We’d like to inform you of some future Google search engine changes we are predicting, based on our observations from the past. Over the last few months we’ve started to notice Google’s tastes start to change in terms of their preference for websites with SSL. […]
How to Capture the Best Social Media Photo
Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your image. Here are 7 tips to keep in mind when trying to capture the best photo for social media: […]
An email subject line that lets you know you won a free cruise, a new boat, and an all-time low interest rate on a home loan are filed directly into the trash or spam folder. We have all seen the super spammy e-mail with misspellings and incomplete sentences.
But every once in awhile, a sneaky phishing email can slip through your spam radar and ruin your day (and you contacts). […]
We’ve all gotten a call about our Google business listing from a spammy recorded message, but some slippery marketers are a little harder to pin down. Here’s a list of tell tail signs to help you to eliminate a marketing agency that’s not worth your time.
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Part of keeping your marketing in tip-top shape is checking to see how well your website continues to perform, especially on mobile. In today’s mobile marketing world, 40% of users on a mobile device will leave if the site doesn’t load in a mere three seconds, and 52% of users claim that site-speed influences their brand loyalty. […]
The Itasca County Historical Society has been a cultural gem of the Grand Rapids area for quite a few years now. People from across Itasca County and beyond have come to utilize their facilities and get to know more about their familial roots. […]
Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! But now the workload of actually doing business is getting to the point where you don’t have the time to do any more marketing yourself. What’s going to happen? Will the wave finally crests into becoming a household name, or will you always be fighting to stay afloat on a consistent swell? […]
All electronic and informational technology developed or maintained by the federal government must be 508 compliant. This amendment is a federal law derived from the United states Workforce Rehabilitation Act of 1973, but what does that mean for your business? Let us explain what 508 compliance is, how it can be implemented, and how it can benefit your business. […]
Millennials, the most studied cohort of humans so far. But why should you, a business owner, care about millennials and their meticulously studied habits?
Because Millennials are consumers. […]
Art Unlimited was recently awarded the Google Premier Partner status. We don’t mean to toot our own horn, toot toot, but the premier badge on our Google Partnership will benefit our team and yours! […]
With more and more data coming forth on consumer trends, we feel it’s important for you to be aware of what your audience has been up to. So, we pulled together some data from experts in the field, and wanted to showcase it this month for you. […]
It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and […]
Your rush is finally done, and you are starting to have time again. Now onto those tasks you’ve been putting off while your business was crazy! Some of these tasks, like your online presence, can seem a little daunting. Figuring out how to plan your upcoming year with your website marketing can be a challenge. Here are some tips to get you on track and keep you rolling, even during your busy season. […]
For many non-profits, your challenge is connecting the right volunteers, business owners, and those in need to your services. Throw event planning into that mix, and things can start to get complicated! When you need get the word out, you have to connect with many audiences on different platforms. This guide provides tested tactics that will keep your audience interested. […]
When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, we came across some great findings that we think could help you better prepare as well. So grab your planning notebook and read on! […]
Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and scary unknowns by broadening your Search Engine Optimization vocabulary. […]
Positive reviews have always been crucial for the success of your online marketing. However, Google recently launched a brand new review program, changing the game. Google’s changes will affect how your business is seen online, hopefully for the better! […]
Recently, a client contacted our firm about an online business listing for his company. The listing had an incorrect phone number, but the listed URL linked to his website. After a bit of investigation, it was determined that the listing had been auto-generated. […]
As a business owner, there are a lot of things on your plate. Understanding what’s important about your WordPress website can be time consuming. These tips are designed to help you manage WordPress with the limited time you have. […]
No matter your political affiliation, as a business owner, you want to know how the upcoming elections will impact your business. The focus of this concern, however, is a little smaller than you might have first suspected. […]
Social Media is constantly evolving, and new on the beat is Facebook Live- a live streaming video broadcast directly in […]
New to the social media scene for your business? We all know it is important — but many times, the why, what and how are less clear. […]
If you are trying to market your business in this new internet age, pay-per-click marketing will prove to be one of the best marketing techniques currently out there. Pay-per-click marketing benefits all who are involved. […]
Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter how comfortable you are with Twitter, you can use these tips and will be a Twitter expert in no time. […]
Any business owner who works with a developer should be at least slightly educated in the lingo that computer nerds use when discussing your website. This guide is designed to help you understand tough concepts and technical jargon you might not be familiar with in terms of your WordPress based website. […]
For years, you’ve been working to build your emails subscriber list, but now, having all the subscribers in the world isn’t necessarily a good thing. […]
Everyone has been there, we’ve been in a meeting and had no idea what anyone was talking about. There are always words that you hear, and have no clue what they mean.
This blogging terminology toolbelt is designed to get you fitted to participate in those content marketing conversations knowledgeably. […]
There are a number of different browsers that your website can be seen through, but what visual benefits does each browser support? There are many people who could give you complex and tortuous explanations, but we know you don’t have time for that! We want to tell you how website browsers work in an easy way that you understand. […]
Many roofing contractors and realtors want to use Unmanned Aircraft Systems (UAS), or drones, to see a project from a […]
At some point, everybody is a beginner, but when it comes to trying new things for your business you are probably not a beginner at that. Because you are a business owner, you are likely looking for new ways to market your company. Are email newsletters your next step on the marketing path? […]
Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe now is the time. Talk things over with your marketing team and see what your options are for improving this important part of your business presence. […]
When it comes to your business, your brand is the single most important asset you have, PERIOD. Utilizing social engagement and customer interactions will boost your brand’s reputation. […]
Recording audio can be a challenge on your phone, but many times, it can be the most efficient use of your time. Use these tips to help you record audio masterpieces. […]
Blog Traffic Vs. Traction
If you have built a successful base of blog followers, (those who subscribe to your posts) you’ve probably seen some traffic to your blogs. Traffic is great, but do you get “traction” as well?
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Offering your visitors good answers to their questions about your product or services is the key to blog interest and possible site engagement.
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There are six essential questions to ask when it comes to blogging. Once you have the answers to these questions, the blogging world opens up to your creativity. Ask yourself the following six questions and jot down the answers. This is brainstorming and will get you started on your first blog. […]
Some of Art Unlimited’s most frequently asked questions are, “Why should I hire a blogger?” and “How will blogging positively affect my business?” Well, hiring a blogger adds many favorable aspects to your business throughout the marketing process, and also attracts more potential customers to your website. […]
This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. […]
Recall the last YouTube video you watched.
Did you skip it as soon as you could? Or was it so interesting that you watched the whole thing, even after you were able to finally press skip?
As you market your business, you want your advertisements to be so interesting that viewers actually pay attention. YouTube advertising is not as difficult or intimidating as it sounds. Ask yourself a few questions to create a straightforward framework for a successful YouTube ad.
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The Art Unlimited team is proud to work with many award-winning companies. From community involvement to using cutting-edge technology, our […]
As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media […]
It’s No Secret That We Love Our Job:
Working with such an amazing team makes coming to work every day a […]
Art Unlimited began as a print advertising company. As the internet became the world’s primary business tool we began to […]
LinkedIn®. Such a great professional networking platform. It has a sleek appearance and there are so many great features that you can use to really flesh out your online marketing endeavors – for yourself and the business you represent. […]
Here are 10 tips for Facebook page managers who are just getting started with business pages. […]
Here are a few integral reasons why Houzz® presents a unique opportunity for contractors who are ready to tap into a hub of active local homeowners.
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Marketing your business can be a challenge, especially when much of the information available to help is designated for niche markets – or large-scale companies. Regardless of where you do your research, there are a few tips to be gleaned that are applicable for businesses in any industry. […]
Have you ever loaded a website and waited and waited for it to load, or received a white page with an “Error Website Not Available” message or “Server Not Responding”? […]
Running a resort is a full time job – and then some. Most resort owners in rural areas are faced with the challenge of having to wear several hats: business manger, HR, maintenance, and marketing manager. Because of this surplus of responsibility, it can be difficult to take time to strategize new approaches to your online marketing. […]
This year’s Raise the Roof marketing conference was a smashing success. Here’s a quick look at some of the topics we covered – and some of the solutions we found. […]
We work with a lot of companies who are entrepreneurs with incredibly successful online marketing programs. As we continue to delve into the nitty gritty components of what makes a business tick, we have found that there are 5 major time wasters that every office seems to be affected by. […]
As a business grows, so does its marketing needs. Small businesses in a good location or with an established client base may not require much beyond a well-programmed website and small advertisements. However, businesses looking to achieve and sustain growth opportunities typically have an evolving set of marketing needs. Are you making the right marketing management decisions for your business? Here are a few ways to find out: […]
You may be offering the Perfect Product: a resort on a mountain lake. You have a beautiful, aesthetically pleasing website as a part of your resort’s online marketing plan to showcase this product. And yet – you wonder: will the right person find your site at the right time, or are you going to be passed over for one of the many hundreds of millions other sites vying for attention?
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By increasing the online visibility of your business in geographically-based searches, local optimization is a powerful tool for gaining new customers.. Local search optimization encompasses a range of factors, from online listings and review sites to social social media and the content on your website. […]
The latest research in our industry sheds light on key components in the relationship between inbound marketing and the sales process. […]
Many companies with functioning websites wonder cringe when their programming or marketing team mentions the word “redesign.” In truth, companies with large budgets might enjoy the prestige of featuring the latest web design trends on their sites. But, for smaller companies, the cost-vs-ROI must be carefully weighed before making an investment of that magnitude. Of course, in today’s age, there is one giant elephant in everyone’s marketing room: mobile responsive design. […]
The facts have indicated for many years that most of the online leads generated by marketing efforts are wasted. This is true across the board for nearly every industry. For small to mid-sized businesses facing the challenge of growth, you may be wondering: “How can I fix this?” […]
TripAdvisor remains one of the more well-known online tools designed to help travelers connect with the right resources during their trip. With a simple, comprehensive user interface and great usability, it is a one-stop-shop for any trip planner. […]
Search Engines use many different factors to help determine who deserves a place on the first few pages of search results. Link building is one of the many modes of online marketing that can increase your website’s visibility and search engine ranking. […]
Video continues to evolve as an incredible means of engaging current and future clients in online marketing. […]
Appearing on page one of search engine results is is one of the primary goals of an online marketing strategy. But it’s not enough. […]
Trying to run a successful resort requires utilizing a plethora of tactics to keep a full house during peak season. All too often, a no-show or cancellation can cause frustration, anxiety, and inconvenience to three important parties: the resort owner, the resort staff, and the potential guests who would have booked a stay. Since cancellations are an unavoidable facet of the tourism industry, resort owners face one supremely important question: how can I advertise last minute resort openings? […]
Small businesses are at a severe disadvantage when it comes to marketing. Every service costs money, and very few “affordable” options are able to promote or sustain a healthy business growth. With a great product but limited funds, how does a modern entrepreneur achieve success? […]
Images are integral to generating a good experience for your online visitors. Unfortunately, they are also one of the main culprits when it comes to a slow load speed for web pages. […]
It starts like this…
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Marketing is one of the most innovative industries around. We are constantly researching and testing the best methods available to help our clients grow. But when it comes right down to it, there’s one success metric that all of our efforts center around: lead generation. […]
We have been in the online marketing business ever since it was a thing. We have seen the ebb and fall of many trends. When a new “trend” comes on the market, everyone in the industry jumps aboard. Sliders? YES. Side navigation bars with lots of drop downs? SIGN ME UP. Yes, though those trends are now falling in the downward spiral, we are coming up to an unprecedented chapter in online marketing: UX design. […]
Once in a great while, it seems, you find the perfect customer. They work well with your company and appreciate your products and services alike. How many times do you think about them and wonder “How can I gain more of this type of client?” […]
Images are an integral part of any marketing endeavor. There are pictures and images everywhere online. They are so easy to find and download that it can be difficult to abide by copyright laws. “Fair use” designations are sometimes murky and may only be clear in a court of law.
But who wants to get to that point? […]
Hello, all. My name is David – my job at Art Unlimited is mainly focused on the hardcore programming for the websites we create. This morning, the team asked if I would write a little bit about the recent serious threat to online security. So – here it goes. […]
Who can best help you to market your new business or amp up your current company? Well, with an average of over 40,000 online search queries taking place every second [source], statistics recommend that you take your game online. Of course, a simple online search of your own will bring up a list of thousands of companies who claim the ability to “bring traffic to your website.”
The question for you is: How well can you trust them? […]
Hi – Anna with Art Unlimited. Today we’re going to talk about generating quality content & what that means for […]
In this second video installment, Anna Anderson, CEO of Art Unlimited, talks a little bit about how to connect with your prospective customers – via online marketing. […]
Successful online marketing is like a puzzle. Not only does it consist of many different components, but it also requires these components to fit together perfectly. In this video blog, our CEO Anna Anderson addresses the ways that a simple photograph can impact your marketing efforts. […]
Closing leads is a difficult business. I would know. When I graduated from college, I panicked and took the first job that was offered to me….as a door to door salesman. It was not a good fit. […]
Inbound marketing has quickly become the “go-to” method of marketing in the modern world. Cold calling, direct mail and other traditional marketing channels are increasingly more and more difficult to convert into sales. […]
Many websites are interested in starting a Pay Per Click (PPC) campaign as a tool to gain visibility on Google’s search engines. Before you do that you need to be clear about what your plan is and what it will require. With that in mind here are some questions that need to be answered before we move forward.
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Most roofing contractors I know do not have time to write their own blogs. Many hire office staff to do the work for them. Some do carve out time to do it themselves. The fact is that coming up with unique, valuable blog posts can be extremely difficult – especially on a busy schedule. […]
Keeping up appearances is as important in your professional life as it is in your personal life. And, since it takes only 7 seconds for a first impression to register, your window of opportunity is, well, 7 seconds long. […]
Small business owners have one of the most challenging jobs available in modern America. To be one, you must be a self-starter, an entrepreneur. You must have a vision and an ongoing strategy for achieving goals. The question is: do you have what it takes to be successful? […]
Wouldn’t it be nice if your customers knew the basics of a roofing system before they met with you? If they understood the different benefits attached to the products you work with, without having to sit through an extensive sales pitch? That’s what we thought – and why we developed the Roofing Decider.
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There is a fine line between a personalized business and one that just looks…unprofessional. Are you walking that line? […]
There are many ways to waste money, some fun and some not. A random search online can show you some really fun ways to do this. Example 1 : The Harry Potter bathing suit. Or, for the engineers of the world: A build-your-own-drinking-straw kit. […]
Today, April 21, 2015, Google launches its newest algorithm, specifically designed to seek out sites that are mobile friendly and shoot them to the top of search results. How this will affect your business depends entirely on how well you have prepared for this day. […]
The travel industry will always exist. Unfortunately, there is no guarantee that any one destination will remain at the top of the list. The economy, societal trends, and transportation fluctuations all have a big impact on where the people will and will not choose to go for this year’s travel season. So, the challenge is set out for you. Here are 6 tourist-attracting secrets that will help you keep your resort booked all season long. […]
There are so many tools available for online marketing these days, it’s hard to know what works! So we decided to pick out 5 small resort marketing tips from Big Name Brands that can be easily translated into extremely successful strategies in the travel industry. […]
Do you think you use enough pictures when you are marketing roofers online? Here are 5 great reasons why you should take a good look at your visual marketing efforts.
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Are you out of fun photos to use with your social media or blogging campaigns? Our team works extremely hard but we do enjoy having some hearty laughs and general good humored jokes.
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Travel marketing is a competitive business, but you can attract visitors with a few tricks of the trade. There are five basic elements to increasing tourist traffic to your website. Although they may seem obvious, isolating and focusing on these marketing elements will give each of them more effectiveness.
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The last three posts have focused on the unique online marketing needs of resorts. We have covered content creation, social media, and SEO optimization. Now at last we get to the crux of the whole markeing endeavor: landing leads.
Since lead generation is sometimes a tedious undertaking, let’s look at it from a more interesting perspective: fishing. […]
In the last article, we talked about the unique benefits of adding a blog to the website of a resort interested in growing their business.
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Our last few blogs discussed the specifics of marketing a roofing company. In this next series of articles, we are going to look at marketing the travel industry, especially resorts; examining their goals, problems that may arise, and solutions to these problems. […]
Thinking you can just keep working the same old marketing plan might land your business in trouble. Here are 7 reasons the online marketing strategies of today differ from the older ideas.
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In the last blog, we looked at four main ways you can “prove” to viewers that your website is worth visiting. Now we’re going to look at how you seal the deal with your website.
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Online marketing is not a simple game to play. For better or for worse, however, the majority of people who are looking to make a purchase will research online first. (Depending on the survey source, the percentage is anywhere from 81 – 90%)
The question is this: when a prospective client clicks on your website, do they find what they were looking for? Answer these 4 questions honestly to find out!
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Ok, so blogging is all the rage these days. Everyone’s doing it, which prompts many business owners wonder: does blogging really help? Our answer: Only if you are looking for marketing strategies that will increase your business.
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For today’s tip about marketing strategies for roofing contractors, we’d like to focus an integral component to a successful business: trust. […]
Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]
5 Roofing Contractors Share Their Favorite Technology Tools
Recently, I met with some of our tech-savvy roofing contractors. Using technology allows each of these businesses to have a strong, seamless integration with clients and team members.
The common thread that I found between these companies was they utilize technology as a tool, enabling their current staff to work smarter! So what are the top tech tools these guys use?
If you are looking at increasing technology usage in your roofing company, check out these options! […]
In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much like social media. I talked about tools you can use to acquire reviews. For the DO’s and DONT’s on review site guidelines, check out: The Impact of Online Reviews on a Business – Part 1
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Whether it’s copywriting or roofing marketing, the best business model in the world is nothing without the motivated workers who make it a reality.
Are you motivated by your work? Are your employees? If you are a manager wondering what your options are to increase employee productivity, check out the 10 proven strategies listed below that should be implemented in your workplace…
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Target Your Roofing Market By Location
Every industry has a target market: the perfect customer persona. In the roofing industry, that may be a middle aged, middle class homeowner or the manager of a homeowner’s association. Knowing who your target customer is key to your marketing strategy, but do you ever give much thought to WHERE your target customer is? Their location is an extremely important part of their persona. Here is some basic information to help your marketing strategy target the right area:
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The Relationship Between Online Reviews and Local Optimization
The percentage of consumers who research their purchases online before buying grows every year and shows no sign of slowing down. Therefore, having a strong online presence is extremely important and influential in the growth of your business. […]
WordPress Shortcodes add built-in style
This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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I have a brother who is a physicist. To me, that’s fascinating like a punch to the face is fascinating. But when he talks about the difference between muons and taus – his enthusiasm is catching. For one golden moment, I’m enthralled at the universal importance of subatomic particles. (Later, when I’m trying to recap the conversation, everyone’s confused. Stupid worthless particles.)
Most companies have the same potential – to either be terrifyingly boring or super interesting. (Think: Lawyers. Doctors. Construction companies. Manufacturers.) The question for their online marketing personnel is this: How do you create exciting content to use in your company’s online marketing?
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On the second morning of our Raise the Roof conference, armed with cups of coffee and a good night’s rest behind us, we all gathered together again for some phenomenal presentations on PPC, ROI, and targeting the right client. […]
Live Feed Blog!
Today is not your average day at Art Unlimited. Here we are, gathered at Pehrson’s Lodge for another fantastic Raise the Roof Conference.
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Managing social media accounts for your business can be time consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time saving resources.
All of these tool and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them!
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This blog post is the ninth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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Are you wondering if your service is special enough to attract customers? Are you wondering if your employees are treating customers with the extra care they need? Are you wondering how to avoid negative customer feedback and reviews? Here are a few pointers to help stop all that anxiety!
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This blog post is the eighth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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Respond Quickly To Responsive Design!
Just when I have barely mastered my iPhone 5, I am blindsided by the demand for an iPhone 6. I’m fairly certain I still have the box for my 5. I don’t need a new phone and by the time I am convinced I need the 6, there will be a 7, or maybe even an 8. We live in a world where technology changes faster than we can keep up. It is a fascinating world of instant results. If we want something, we simply “google” it.
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This blog post is the seventh in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. If you have not read the first post in this topic, you can find it here:
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If you are a Facebook Page beginner, or have been around a while and just haven’t quite gotten the hang of things, there are some key tips you will need to know. Here are our 5 best tips for Facebook beginners just getting started with business pages.
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Marketing A Home
Are you trying to take a great house photo to get it ready for sale or repair purposes? Maybe it is looking dull and lifeless, when you want vibrant and full of life images of your house. Now is the new age of digital cameras, which are everywhere, but maybe you just don’t have the time to learn all the settings of your camera. […]
Google Ranking 101
Who knew that a search engine, essentially the “card catalog” of the 21st century, would wield so much power? In fact, Google wields so much power that it has actually become a verb. “To Google” can be translated into more than 29 languages. So, to say that Google corners the search engine market is an understatement.
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This blog post is the sixth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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Focus on Quality Content!
Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs and content just focusing on quantity – like your past due late night school assignments – we strive for the A grade! What makes an A grade in website content, you may ask? […]
This blog post is the fifth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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Get Prepared for Best Of Success!
It’s time to pull out your suitcase and come to the Best of Success 2014 Roofing Contractor Magazine conference. Ken Kelly & Anna Anderson will be speaking on 7 lead generation strategies to help with growing your business. […]
This blog post is the fourth in a series of blogs for those who would like to know more about what is going on behind the scenes and to try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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This blog post is the third in a series of blogs for those who would like to know a little more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.
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You have to have a website to run a business. That is what you were told. More and more potential customers, of every age and economic position, are using the web to find the services they need. In order to be competitive, just about every service should be available by the internet.
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This blog post is the second in a series of blogs for those who would like to know a bit more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. […]
The Best of Mozcon
Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient and engaging, the information presented was invaluable, and the meals and snacks were aMAZing! (Seriously, best conference food ever.)
There were many great takeaways at MozCon for agencies, marketers and small businesses, but I have provided my top two here. Although this was a SEO conference, as a social media marketer, I have chosen great concepts that can be used to improve both your search engine optimization and social media. […]
One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?” When writing blog posts or editing page content there is often a need to format the content to make it stand out. Bold text, italics and stylized headings are just a few examples of the types of formatting needed. Thankfully, most of these basic edits are available in the visual editor mode as seen below.
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How do we create incredible content that our audience is interested in?
That’s a question many business owners are asking themselves as it’s easy to think that your topics have already been covered a thousand times online. Yet I ask our clients one thing when they respond in this fashion, “Have you written about that topic?”. Your personal interpretation of the topic has value. People engage with you in person, on social media and through many other channels, right? If so then they, and others, will enjoy learning through your point of view!!!
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Take a Step Towards Entrepreneurship
How do you do something that’s different – create a business that will stick in today’s ever changing culture? Here are some principles that I find extremely revealing as you ask yourself this question. “Is my business going to survive?”
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In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four!
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We all know that technology changes daily, hourly, really each second. In essence, your brand new website really could have minor upgrades done the week after it launches. Given the rapid rate of change within the online marketing world, we look for key elements that signal when it’s time to make an upgrade to your website.
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Google Update of Panda 4.0
Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the rankings of some very well-known sites like eBay, Biography.com and aceshowbiz.com. This new algorithm searches websites for things like duplicate content, automatically generated content, and spam. If it finds these thing, it knocks the site’s rank to a level of humility.
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Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter what level you are at with Twitter, you can use these tips and will be a Twitter expert in no time.
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What is SEO?
“SEO” is an acronym for Search Engine Optimizer or Search Engine Optimization. This is a function that allows an individual to optimize his or her web page to get the highest rankings in search engines.”
SEO is an investment. It’s something that don’t have to pay for each time someone views or clicks on your link like with Pay Per Click (PPC). It also plays an important role in the purchaser’s buying cycle. It’s like a magnet online, attracting users to your website through keywords and quality content. Best of all, it’s about being where your customers are. Trust me, they are online and searching!
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The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very word. This blog is for both types. The following tips should keep those who fluidly blog on track and shake the cement gloves from the hands of those who fear the keyboard.
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Online Marketing Trends
This is the generation the sees the world through the screen. So I want to share with you some key tips on how to engage users with your story / brand through the screen. It’s not something to be afraid of, but something to embrace and embody into your daily life.
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Google Analytics
A website statistics service provided by Google.com, measures your website’s traffic of views and users whether it be from social networks, search engines, or a referring website. […]
Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the crawl not liking the flavor. We have been told that not enough keywords will leave us looking like a wallflower at a junior high school dance. So how do we know if the keywords we are using on our page will get us noticed? Well, it boils down to the three little words every SEO wants to hear whispered in their ear…”On Page Optimization”.
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The 2014 Art Unlimited Raise the Roof Conference on January 6th & 7th was a HUGE success! Where else can you hold the most successful conference in -28⁰ F weather but in Northern Minnesota!
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Keyword rankings aren’t everything anymore. Keywords are useful, but are not something our websites need to live or die by.As […]
If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media predictions for 2014 and picked out the ones that we believe are the most actionable and relevant. We have even included easy action steps for you to kickstart your 2014 social media marketing strategy.
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Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for potential sales leads. This is great, but what is it that makes this program so much more useful than most other internet marketing tools?
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In the wake of Google’s Hummingbird update and “keyword not provided,” social media seems to be weighing heavier and heavier for search engine optimization. One of the greatest opportunities to leverage social media for SEO is to use Google+. Not only is being active on Google+ great for your SEO, but having a presence on one of the largest and most active social media networks keeps you ahead of the curve.
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It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with your community, which over time will help to gain the trust and loyalty you need to turn them into life-long customers. A great way to do this is to share your customer’s stories that relate to your business.
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Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s new websites.
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Joel, Art Unlimited’s domain support technical contact,called me yesterday to let me know about the announcement of 700+ generic Top Level Domains (gTLDs) releasing later this year. We don’t know when. We don’t know pricing. But they are coming.
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Art Unlimited is starting to use more CSS3 and HTML5 programming as these are gaining popularity with mobile devices and newer editions of web browsers. Because of the move we will no longer be supporting IE 7 or any of the earlier versions of Internet Explorer. There will be some support for IE8, but not for any CSS3 or HTML5 programming on Internet Explorer 8.
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Editing content on a WordPress website does not have to be intimidating or overwhelming. You can type it up in a word document and the copy the changes it into your website or type it right into the site itself. Both ways are acceptable. Do what works for you.
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Quite often when we create a post we have a photo we would like to use with it. The problem is when we put that image into the Post it doesn’t fit right. In the past we may pull the image and try to edit it in PhotoShop or Paint or whatever software we may have on our computer system, but did you know that you can optimize images right in WordPress?
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As a business grows and staff get added who you have involved in various forms of social media may change and evolve. Here is Art Unlimited’s easy step-by-step instructions for adding someone to the administration of your company Facebook Page. […]
HELP! I made a video and put it on YouTube and now I want to put in into my blog or website. What do I need to do?
Here are easy instructions for adding a You Tube video into your blog post or page! I have also included screen shots for you to so you can see review the screen as well!
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You don’t have to be a webmaster in order to customize the signature on your Microsoft Outlook email. Just follow the easy steps below to create a signature that reinforces your web persona.
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Hello Everyone,
Due to the popular growing of HTML5 and CSS3 and for Art Unlimited to integrate with corresponding webpages, I have moved away from IE8 to IE9. IE9 supports certain HTML 5 and CSS3 elements but not all. Google Chrome and Firefox are the main browsers that support HTML5 and CSS3 and both are updated between one to three months. For those that are running Windows XP, you may want to check about running Firefox or Chrome. That way, you can enjoy the benefits of several web features that HTML and CSS3 and provide. IE9 cannot run on XP machines. Due to Windows 8 being in beta testing and IE10 just around the corner, we would like to move into HTML5 and CSS3. We are also getting ready to develop more into mobile devices mainly with the iPhone, Android mobile devices, and the iPad.
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Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog itself. Both ways are acceptable. Do what works for you.
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You’ve got your iPad and you want to make sure you can get your mail from your POP3 account while you are on the go. Just follow the easy instructions below for a do-it-yourself set up.
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