Anna Anderson

About Anna Anderson

Anna is Art Unlimited's Co-Owner and Online Marketing Project Manager, bringing businesses powerful online solutions.

September 2018

Starting Your Automotive Google Ads Campaign Right

Running Google Ads can be a big project when you’re busy running your automotive business. We know this can be time-consuming, which is why we wrote this guide on how to set up your Google Ad account properly. Let’s dig into it! You will have to have a Google email and password associated with your Google Ads account in order to get going with internet advertising. A note in this article: Google has been making a transition from the name Google AdWords to Google Ads (in order to include [...]

August 2018

Why Having SSL Can Avoid a Future Crisis

One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website relevant, you have to keep up with features and updates as they are released. We’d like to inform you of some future Google search engine changes we are predicting, based on our observations from the past. Over the last few months we’ve started to notice Google’s tastes start to change in terms of their preference [...]

The Free Website Google Made For Your Business

Just when being able to afford a website seemed out of reach, Google came through for your small business. Yay for the little guy! Today we’re going to be talking about the awesome opportunity you have to build a website within your Google Business Listing. […]

Art Unlimited Recognized as A Women Owned Business

For over 35 years, Art Unlimited has opened its doors to many clients from coast to coast. This year, Art Unlimited has been nationally recognized by the Women’s Business Enterprise National Council as being women-owned and operated. Founded in 1982 by Tom & Pat Chapman, the company values their advisory insight on the leadership team. In addition to serving on the leadership board, Tom oversees the company design and Pat manages the company’s community involvement and outreach. We are blessed to recognize their involvement in making the company who it is [...]

July 2018

Why Data Privacy Just Got Serious for American Websites

We have seen pretty much every app developer or corporate business send us an email saying they have recently updated their privacy policy. We’ve even seen those new annoying pop-ups telling us they have cookies, but now, consumer data rules are hitting your business. […]

June 2018

Thou Shalt Not Target – Facebook’s New Audience Policies

If you’ve been watching the news the past few months, you’ll know that Facebook’s big data scandal has already caused plenty of backlash for marketers. […]

Fixed Monthly Fee versus Pay Per Lead

Your marketing efforts go hand-in-hand with business growth. But too often, companies relinquish control of their business health by investing in the appealing “pay only for leads” claim. […]

May 2018

How To Write The Best Meta Descriptions For Roofing Websites

30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]

New Google Review Search Feature

With Google rolling out new features in different test markets all the time, it’s hard to keep up with your Google Business Listing. This week our team discovered a new feature that Google rolled out in the reviews section of certain business listings, the ability to search by keyword within a business’ reviews section. This can be very helpful for consumers who are looking to compare a business on specific features of interest. Check it out below. […]

How to Understand Lead Tracking Analytics

What are the most important numbers for your business? […]

April 2018

Art Unlimited Named 100 Best Companies to Work for in Minnesota for 2nd Year!

Art Unlimited is super excited about this honor! Minnesota Business Magazine has set up these awards to recognize all the amazing, first-class companies that have their corporate offices in our great state. The 100 Best are chosen by the current employees filling out online questionnaires about their employers. The magazine determined the best places to work have high grades in work environment, benefits, and overall employee satisfaction. Why are Employees at Art Unlimited So Happy? We Have Continued Education Art Unlimited is committed to making sure all employees are the [...]

February 2018

Chasing Perfection – with Sue Hawkes

Women in business are over-committed and our lives are out of control–we need to learn that we don’t have to be chained to our businesses, that we can take control of them. Recently, Art Unlimited was blessed with the opportunity to meet with Sue Hawks to hear her guidance and encouragement on this very topic! Check out her advice for women business owners with us! In Sue Hawkes’ new book, Chasing Perfection, she outlines how to “use actionable practices to conquer self-doubt while maximizing your success,” so that you can [...]

January 2018

Top 5 Booths to Visit at the International Roofing Expo

Planning to check out the International Roofing Expo this February? We are too! Here are the top booths we recommend Roofers check out as you are planning your trip. […]

How to Boost Your Brick and Mortar Business

In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business can stand the test of time. Here are things we’ve learned about consumer patterns from studying history and how your business can utilize that knowledge to keep your brick and mortar thriving. […]

December 2017

The Eleanor Roosevelt Approach To Persona Marketing

Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn By Living, “If you can develop this ability to see what you look at, to understand its meaning, to readjust your knowledge to this new information, you can continue to learn and to grow as long as you live and you’ll have a wonderful time doing it.” […]

October 2017

How Many Leads Does Your Business Regularly Lose?

Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly because they don’t know how to tap them effectively. And to make it worse, most of these businesses are losing these leads without even realizing that they are doing so. […]

How to Be Ready to Land The Big Roofing Contract

You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]

July 2017

How to Calculate Your Lead Value in 7.8 Minutes

How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will want to use the information from the previous year. For seasonal businesses, it is also a good idea to assess your cost per lead and lead value quarterly. So get ready for your fully packed 7.8 minutes of reading, and GO! […]

How to Prepare Your Body Shop Website for Hail Damage

When a storm rolls through your area, your body shop or collision repair business could have the opportunity to fill some slow times with repairs for hail damage. Here are some tips we’ve developed to help your digital presence shine after the storm has passed, and people are searching for repairs. […]

How to Attract Tourists to Your Community

The age old question of how to bring new people to your community is always changing in approach. Our recommendations in this blog are based on an overall community approach. If your local businesses can come together to tackle tourism, your community can see tremendous results within 6 months to a year of implementation. Read on to get started! […]

June 2017

Why Collision Repair Businesses Need Local Optimization

With any business, you want to get new leads. Being found online locally has been a game changer for the collision repair market. Here’s why local optimization is important and a few ways you can get your digital leads flowing. […]

How to Avoid Shady Website Developers

As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed to say something about it. Here’s our best practice tips of choosing a company to develop your website. […]

March 2017

Why Hiring an Agency Shouldn’t Be a Frantic Leap of Faith

Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! But now the workload of actually doing business is getting to the point where you don’t have the time to do any more marketing yourself. What’s going to happen? Will the wave finally crests into becoming a household name, or will you always be fighting to stay afloat on a consistent swell? […]

November 2016

6 Key SEO Terms Defined in Less Than 10 Minutes

Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and scary unknowns by broadening your Search Engine Optimization vocabulary. […]

July 2016

3 Signs Your Website Needs an Upgrade

Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe now is the time. Talk things over with your marketing team and see what your options are for improving this important part of your business presence. […]

May 2016

State of the Roofing Industry

This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the future of the roofing industry. Economy Owens Corning believes that the housing market will have a strong foundation for growth in the coming years. The US economy has remained stable despite global turbulence. As unemployment hit an 8 year low in January, consumer confidence reached pre-recession levels once again. Median household income has been on [...]

April 2016

5 Social Media Ideas for Roofing Companies

As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media has recently become one of the top ways to connect with customers on a personal and business level, and we want to help you along the way! 1. Project Photos Post photos on social media from projects that you have done recently, especially if the homeowner you worked with can provide a short reference and description of the job. This will help your customers see the great work you do, [...]

AU Named in “Minnesota’s 100 Best Companies to Work For”

It's No Secret That We Love Our Job: Working with such an amazing team makes coming to work every day a breeze. Add clients that are as passionate about their businesses as ours and you have a company culture that sets itself apart from the average humdrum desk job. This is why we are thrilled (but not surprised!) to announce that Art Unlimited was named one of the “100 Best Companies to Work For in Minnesota” by Minnesota Business magazine. Art Unlimited is one of a small handful of winners who are [...]

August 2015

How to Build Personas for Lifelong Customer Retention

Once in a great while, it seems, you find the perfect customer. They work well with your company and appreciate your products and services alike. How many times do you think about them and wonder “How can I gain more of this type of client?” […]

July 2015

Company Blogging

Company Blog Management We are always working on growing our blogging campaigns for clients. Listed below is our current monthly blogging package. As the industry changes, we refocus the blogging efforts to maximize your Return On Investment ( ROI ). Blogging is a great way to add fresh content to your website, giving the clients you want, as well as the search engines who rank you, a reason to return to your website on a regular basis. Fresh, relevant content needs to be added on a consistent basis to [...]

Corporate Branding

Corporate Branding Corporate Branding is where Art Unlimited's Graphic Design professionals shine. Whether you need a new logo, business cards or other print materials to leave with your clients, our team has the eye and the experience to create attention-getting branded materials that will cause your business to be remembered. We specialize in a variety of print materials such as banners, displays, and even billboards. Look no further than Art Unlimited for your Corporate Branding needs.

Lead Generation

Lead Generation Managing leads can consume precious time. There are many areas along the sales conversion path where a lead may be dropped, causing a prospective client to lose interest in you and your company. Art Unlimited will create an inbound marketing system that will take your leads from their first visit to your website and nurture them through the conversion process to become your customer. We will help your company attract leads by targeting your specific audience and providing potential customers with valuable information and resources they are [...]

Local Optimization

Local Optimization As a local business, having your information consistent across the internet is crucial. Old or incorrect business addresses, phone numbers and information can cause lost customers and make your business lose credibility. With our local search listing optimization services, you can take charge of how your business is represented on search engine listings. Potential customers looking for your business online will be able to find your information quickly and easily. Local optimization is great for local businesses and businesses with key service locations, businesses that have moved, [...]

PPC Management

Pay Per Click Art Unlimited offers PPC Management to oversee your Pay-Per-Click advertising campaign. PPC offers the opportunity to pay for advertising in top search engine positions. PPC advertising will promote your business to a targeted clientele, while increasing organic search rankings. The traffic generated through Paid Search will allow you to test keywords and other marketplace variables. Compliment your existing SEO strategies with Paid Search. Let Art Unlimited help you develop your overall Internet marketing strategy through managed PPC.

Review Management & Testimonials

Review Management & Testimonials People use the web every day to find goods and services that your business is providing. Art Unlimited will ensure potential customers can find you through a wide variety of directories and review websites.

SEO – Search Engine Optimization

SEO Management Art Unlimited's team is continually working with our client's websites to improve their performance. Search Engine Optimization (SEO) is a fine art that continually changes, what worked last year will be outdated this year. Ongoing education is critical to making sure that the services we provide our clients are cutting edge and deliver results.

Social Media Management & Brand Awareness

Social Media Management Art Unlimited knows the importance of Social Media, how to manage, and how to create Brand Awareness. Whether you want to have a facelift for your Facebook Page, learn how to schedule regular tweets on Twitter, or show off your skills on your YouTube channel, we can help you be more social. Most companies complain that they don't have enough time to manage their social media accounts. Art Unlimited can provide you with Social Media Management services to keep your brand in the public eye.

Web Development

Custom Web Development Each website created by Art Unlimited is tailored to each client's specific needs. Throughout the information gathering process and interviews we strive to help you bring your vision for your business alive online by reinforcing your company's branding or by helping you to find fresh ideas for rebranding the look and feel of your company's image. That means we don't have a cookie cutter approach to websites we develop. For us Web Development includes everything from the original design and content, to the programming and code that [...]

Website Enhancement

Website Enhancement This is our kitchen sink module, if you have a website and need upgrades or changes, this is the package for you. All websites should be continually changed to encourage search engines and users to come back to your website. Increase website traffic, freshen up your content, and increase your domain authority with a website enhancement from Art Unlimited.

June 2015

Simple Strategies: Generating Quality Content (VIDEO)

Hi - Anna with Art Unlimited. Today we're going to talk about generating quality content & what that means for you as a business owner. Why Do I Need Fresh Content? Google loves fresh content because they always want to see that you are aware of what is happening in your industry. There are many different forms of content that you can create. Today, however, I want to focus on using images within content. Pick a Good Topic It's really important to start out with a solid topic. For a roofing [...]

Simple Strategies: The Importance of Photos (VIDEO)

Successful online marketing is like a puzzle. Not only does it consist of many different components, but it also requires these components to fit together perfectly. In this video blog, our CEO Anna Anderson addresses the ways that a simple photograph can impact your marketing efforts. […]

January 2015

A Better Marketing Strategy for Your Roofing Business

Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]

Great Technology Tools for Roofing Contractors

5 Roofing Contractors Share Their Favorite Technology Tools Recently, I met with some of our tech-savvy roofing contractors. Using technology allows each of these businesses to have a strong, seamless integration with clients and team members. The common thread that I found between these companies was they utilize technology as a tool, enabling their current staff to work smarter! So what are the top tech tools these guys use? If you are looking at increasing technology usage in your roofing company, check out these options! […]

November 2014

8 Solutions To Your Social Media Management Problems

Managing social media accounts for your business can be time consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time saving resources. All of these tool and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them! [...]

August 2014

MozCon 2014: Top Two Social Media Takeaways

The Best of Mozcon Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient and engaging, the information presented was invaluable, and the meals and snacks were aMAZing! (Seriously, best conference food ever.) There were many great takeaways at MozCon for agencies, marketers and small businesses, but I have provided my top two here. Although this was a SEO conference, as a social media marketer, I have chosen great [...]

June 2014

Level Up Your Social Media With Twitter: Part 2

In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four! […]

March 2014

Level Up Your Social Media with Twitter: Part 1

Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter what level you are at with Twitter, you can use these tips and will be a Twitter expert in no time. […]

February 2014

6 Online Marketing Trends for 2014

Online Marketing Trends This is the generation the sees the world through the screen. So I want to share with you some key tips on how to engage users with your story / brand through the screen. It’s not something to be afraid of, but something to embrace and embody into your daily life. […]

January 2014

Keyword Ranking: Does it Matter?

Keyword rankings aren't everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no longer as useful as they used to be. There are new, more efficient and user friendly methods to boost SEO and keep getting traffic to your website. Keyword Ranking: The Old Mode Step 1. Keyword Research - Research with the Google keyword tool and determine which keywords you want your website to rank for. Step [...]

Top 5 Social Media Trends For 2014

If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media predictions for 2014 and picked out the ones that we believe are the most actionable and relevant. We have even included easy action steps for you to kickstart your 2014 social media marketing strategy. […]

December 2013

What Can Google AdWords Do For My Business?

Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for potential sales leads. This is great, but what is it that makes this program so much more useful than most other internet marketing tools? […]

October 2013

Share Your Customer’s Stories With Social Media

It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with your community, which over time will help to gain the trust and loyalty you need to turn them into life-long customers. A great way to do this is to share your customer’s stories that relate to your business. […]

September 2013

Website Blitz Build Recap

Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s new websites. […]

September 2012

Tutorial: Optimize Images Using Tools In Media Library

Quite often when we create a post we have a photo we would like to use with it. The problem is when we put that image into the Post it doesn’t fit right. In the past we may pull the image and try to edit it in PhotoShop or Paint or whatever software we may have on our computer system, but did you know that you can optimize images right in WordPress? […]

July 2012

Tutorial: Adding a Facebook Admin to Your Account Step by Step

As a business grows and staff get added who you have involved in various forms of social media may change and evolve. Here is Art Unlimited’s easy step-by-step instructions for adding someone to the administration of your company Facebook Page. […]

April 2012

Basics of Posting a Blog

Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog itself. Both ways are acceptable. Do what works for you. […]