Fixed Monthly Fee versus Pay Per Lead
Your marketing efforts go hand-in-hand with business growth. But too often, companies relinquish control of their business health by investing in the appealing “pay only for leads” claim. […]
June 2018
May 2018
How To Write The Best Meta Descriptions For Roofing Websites
30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]
February 2018
Chasing Perfection – with Sue Hawkes
Women in business are over-committed and our lives are out of control–we need to learn that we don’t have to be chained to our businesses, that we can take control of them. Recently, Art Unlimited was blessed with the opportunity to meet with Sue Hawks to hear her guidance and encouragement on this very topic! Check out her advice for women business owners with us!
In Sue Hawkes’ new book, Chasing Perfection, she outlines how to “use actionable practices to conquer self-doubt while maximizing your success,” so that you can smash down the barriers keeping you from your full leadership potential.
We need to get some work done and this blog is for you. You need to know that you are making a difference inside and outside your business and are able to take care of yourself. Being certain of yourself is essential. […]
November 2017
Why You Should Promote Preferred Insurance Certifications
If you’ve never thought about having your auto shop “preferred” by your local insurance companies, now might just be the time to start. Having your shop listed as a preferred insurance partner can, influence a sense of confidence in your customers, and get your business recommendations and referrals from the insurance agency that you partnered with. As an added bonus, you’ll likely get a free backlink to the insurance website to boost your SEO! […]
4 Things That Stop Your Consulting Brand Traction
Your brand is your first impression with customers. Knowing how to keep your brand relationship moving in the right direction can keep your leads flowing. The top areas we have seen stop people’s brand in the digital realm include: […]
The Reif Center’s Tips to Increase Your Event Attendance
Art Unlimited was blessed with the opportunity to speak with Katie Benes of the Reif Center regarding their event attendance strategy. In this interview, Katie gets to the heart of how the Reif focuses their efforts to reach a wide range of audiences. […]
October 2017
How Shopping Cart Abandonment Hurts Resorts & Tourism
With the immediacy of today’s consumers, being unable to provide them exactly what they are looking for quickly, results in […]
How Many Leads Does Your Business Regularly Lose?
Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly because they don’t know how to tap them effectively. And to make it worse, most of these businesses are losing these leads without even realizing that they are doing so. […]
How Quality Social Media Can Propel SEO
Social media is the new frontier for helping your resort find the right customers. But how does this happen? How do you move through social media to find out where your vacationers are? What resources will social media bring to your website that you wouldn’t otherwise have? […]
How to Build a Local Brand
The keynote presentation by Gregg Wallick didn’t disappoint 2017 Best of Success attendees. Gregg got right down to business this year, focusing on the core components of building a great brand both inside and outside your company. […]
How to Be Ready to Land The Big Roofing Contract
You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]
July 2017
MozCon 2017 Recap: What It Means for Your Business
MozCon, the emotionally exhausting whirlwind of ideas that hit you in the same time frame as a weekend and leave you as temporarily motionless as a body washed up on the shore. True to marketing form, when you finally regain all your senses, you gather all the exciting industry tidbits together and bring them back to your team with glee. If you didn’t get a chance to attend this year’s MozCon 2017, or are just looking to bounce your ideas off someone, here are the highlights we thought should be noted. […]
How to Calculate Your Lead Value in 7.8 Minutes
How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will want to use the information from the previous year. For seasonal businesses, it is also a good idea to assess your cost per lead and lead value quarterly. So get ready for your fully packed 7.8 minutes of reading, and GO!
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June 2017
Why Collision Repair Businesses Need Local Optimization
With any business, you want to get new leads. Being found online locally has been a game changer for the collision repair market. Here’s why local optimization is important and a few ways you can get your digital leads flowing.
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December 2016
5 Digital Marketing Resolutions to Increase 2017 Traffic
Your rush is finally done, and you are starting to have time again. Now onto those tasks you’ve been putting off while your business was crazy! Some of these tasks, like your online presence, can seem a little daunting. Figuring out how to plan your upcoming year with your website marketing can be a challenge. Here are some tips to get you on track and keep you rolling, even during your busy season. […]
How to Use Social Media for Your Non-Profit Events
For many non-profits, your challenge is connecting the right volunteers, business owners, and those in need to your services. Throw event planning into that mix, and things can start to get complicated! When you need get the word out, you have to connect with many audiences on different platforms. This guide provides tested tactics that will keep your audience interested. […]
November 2016
6 Key SEO Terms Defined in Less Than 10 Minutes
Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and scary unknowns by broadening your Search Engine Optimization vocabulary. […]
October 2016
What The New Google Reviews Means for Your Business
Positive reviews have always been crucial for the success of your online marketing. However, Google recently launched a brand new review program, changing the game. Google’s changes will affect how your business is seen online, hopefully for the better! […]
September 2016
5 WordPress Management Tips from a Programmer
As a business owner, there are a lot of things on your plate. Understanding what’s important about your WordPress website can be time consuming. These tips are designed to help you manage WordPress with the limited time you have. […]
How an Election Year Impacts Your Roofing Business
No matter your political affiliation, as a business owner, you want to know how the upcoming elections will impact your business. The focus of this concern, however, is a little smaller than you might have first suspected. […]
5 Facebook Live Tips for Your Business
Social Media is constantly evolving, and new on the beat is Facebook Live- a live streaming video broadcast directly in […]
August 2016
Managing Your Social Media Marketing
New to the social media scene for your business? We all know it is important — but many times, the why, what and how are less clear. […]
Marketing Your Business With Twitter
Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter how comfortable you are with Twitter, you can use these tips and will be a Twitter expert in no time. […]
Know What Your Developer Is Saying: The Fun Version
Any business owner who works with a developer should be at least slightly educated in the lingo that computer nerds use when discussing your website. This guide is designed to help you understand tough concepts and technical jargon you might not be familiar with in terms of your WordPress based website. […]
Why Purging Your Subscribers Is Healthy
For years, you’ve been working to build your emails subscriber list, but now, having all the subscribers in the world isn’t necessarily a good thing. […]
10 Terms That Will Make You Sound Like a Content Marketer
Everyone has been there, we’ve been in a meeting and had no idea what anyone was talking about. There are always words that you hear, and have no clue what they mean.
This blogging terminology toolbelt is designed to get you fitted to participate in those content marketing conversations knowledgeably. […]
Website Browser Basics: What You Need to Know
There are a number of different browsers that your website can be seen through, but what visual benefits does each browser support? There are many people who could give you complex and tortuous explanations, but we know you don’t have time for that! We want to tell you how website browsers work in an easy way that you understand. […]
Beginners Guide to Unmanned Aircraft Systems (UAS)
Many roofing contractors and realtors want to use Unmanned Aircraft Systems (UAS), or drones, to see a project from a […]
Beginner’s Guide to Email Newsletter Marketing
At some point, everybody is a beginner, but when it comes to trying new things for your business you are probably not a beginner at that. Because you are a business owner, you are likely looking for new ways to market your company. Are email newsletters your next step on the marketing path? […]
July 2016
3 Signs Your Website Needs an Upgrade
Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe now is the time. Talk things over with your marketing team and see what your options are for improving this important part of your business presence. […]
How to Manage Your Brand Reputation
When it comes to your business, your brand is the single most important asset you have, PERIOD. Utilizing social engagement and customer interactions will boost your brand’s reputation. […]
7 Tips to Recording Audio on Your Phone
Recording audio can be a challenge on your phone, but many times, it can be the most efficient use of your time. Use these tips to help you record audio masterpieces. […]
May 2016
Reasons to Hire a Blogger
Some of Art Unlimited’s most frequently asked questions are, “Why should I hire a blogger?” and “How will blogging positively affect my business?” Well, hiring a blogger adds many favorable aspects to your business throughout the marketing process, and also attracts more potential customers to your website. […]
State of the Roofing Industry
This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. […]
April 2016
Simple Strategies: YouTube Advertising
Recall the last YouTube video you watched.
Did you skip it as soon as you could? Or was it so interesting that you watched the whole thing, even after you were able to finally press skip?
As you market your business, you want your advertisements to be so interesting that viewers actually pay attention. YouTube advertising is not as difficult or intimidating as it sounds. Ask yourself a few questions to create a straightforward framework for a successful YouTube ad.
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Celebrating Our Clients’ Success
The Art Unlimited team is proud to work with many award-winning companies. From community involvement to using cutting-edge technology, our […]
5 Social Media Ideas for Roofing Companies
As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media […]
AU Named in “Minnesota’s 100 Best Companies to Work For”
It’s No Secret That We Love Our Job:
Working with such an amazing team makes coming to work every day a […]
February 2016
2016: Looking Back and Moving Forward
Art Unlimited began as a print advertising company. As the internet became the world’s primary business tool we began to […]
January 2016
Are You Giving the Right Impression on LinkedIn?
LinkedIn®. Such a great professional networking platform. It has a sleek appearance and there are so many great features that you can use to really flesh out your online marketing endeavors – for yourself and the business you represent. […]
December 2015
10 Tips for Facebook Page Managers
Here are 10 tips for Facebook page managers who are just getting started with business pages. […]
Houzz: A Unique Opportunity for Contractors
Here are a few integral reasons why Houzz® presents a unique opportunity for contractors who are ready to tap into a hub of active local homeowners.
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10 Marketing Tips for Businesses in Any Industry
Marketing your business can be a challenge, especially when much of the information available to help is designated for niche markets – or large-scale companies. Regardless of where you do your research, there are a few tips to be gleaned that are applicable for businesses in any industry. […]
September 2015
3 Ways to Market Last Minute Resort Openings
Trying to run a successful resort requires utilizing a plethora of tactics to keep a full house during peak season. All too often, a no-show or cancellation can cause frustration, anxiety, and inconvenience to three important parties: the resort owner, the resort staff, and the potential guests who would have booked a stay. Since cancellations are an unavoidable facet of the tourism industry, resort owners face one supremely important question: how can I advertise last minute resort openings? […]
August 2015
Why Your Images May be Destroying Your Website and What You Can Do About It
Images are integral to generating a good experience for your online visitors. Unfortunately, they are also one of the main culprits when it comes to a slow load speed for web pages. […]
How to Respond to Negative Reviews
It starts like this…
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4 Steps to Generate Leads
Marketing is one of the most innovative industries around. We are constantly researching and testing the best methods available to help our clients grow. But when it comes right down to it, there’s one success metric that all of our efforts center around: lead generation. […]
Did You Design Your Website for the Right Person?
We have been in the online marketing business ever since it was a thing. We have seen the ebb and fall of many trends. When a new “trend” comes on the market, everyone in the industry jumps aboard. Sliders? YES. Side navigation bars with lots of drop downs? SIGN ME UP. Yes, though those trends are now falling in the downward spiral, we are coming up to an unprecedented chapter in online marketing: UX design. […]
How to Build Personas for Lifelong Customer Retention
Once in a great while, it seems, you find the perfect customer. They work well with your company and appreciate your products and services alike. How many times do you think about them and wonder “How can I gain more of this type of client?” […]
July 2015
How to Find Copyright Free Images for Your Website or Blog
Images are an integral part of any marketing endeavor. There are pictures and images everywhere online. They are so easy to find and download that it can be difficult to abide by copyright laws. “Fair use” designations are sometimes murky and may only be clear in a court of law.
But who wants to get to that point? […]
Company Blogging
Company Blog Management
We are always working on growing our blogging campaigns for clients. Listed below is our current monthly blogging […]
Corporate Branding
Corporate Branding
Corporate Branding is where Art Unlimited’s Graphic Design professionals shine. Whether you need a new logo, business cards or […]
Lead Generation
Lead Generation
Managing leads can consume precious time. There are many areas along the sales conversion path where a lead may […]
Local Optimization
Local Optimization
As a local business, having your information consistent across the internet is crucial. Old or incorrect business addresses, phone […]
PPC Management
Pay Per Click
Art Unlimited offers PPC Management to oversee your Pay-Per-Click advertising campaign. PPC offers the opportunity to pay for […]
Review Management & Testimonials
Review Management & Testimonials
People use the web every day to find goods and services that your business is providing. Art […]
SEO – Search Engine Optimization
SEO Management
Art Unlimited’s team is continually working with our client’s websites to improve their performance. Search Engine Optimization (SEO) is […]
Social Media Management & Brand Awareness
Social Media Management
Art Unlimited knows the importance of Social Media, how to manage, and how to create Brand Awareness. Whether […]
Web Development
Custom Web Development
Each website created by Art Unlimited is tailored to each client’s specific needs. Throughout the information gathering process […]
Website Enhancement
Website Enhancement
This is our kitchen sink module, if you have a website and need upgrades or changes, this is the […]