With any business, you want to get new leads. Being found online locally has been a game changer for the collision repair market. Here’s why local optimization is important and a few ways you can get your digital leads flowing.
Mobile Users Want Local Results
Searching the web for a collision repair shop isn’t typically done from a living room desktop. 62% of the searches for the automotive industry, as a whole, are being done through mobile devices, and that number dramatically increases for searches specifically within the collision repair business.
For many consumers in need of collision repair, their first research experience happens on their phone while waiting for a tow truck. Being locally optimized is absolutely crucial for this first point of contact because Google seeks to present the most relevant results based on the searcher’s phone location and search request.
Local Optimization Helps Determine Towing Fee
In Google’s help page for businesses it states, “Google uses business information to help surface relevant local search results across Google, such as in Google Maps and Search.” Many towing companies and emergency assistance programs have a specific pricing structure for the amount of miles towed.
Having your service location properly documented within your Google Business Listing can have a large influence in the consumer decision making process. This is because repair shops can be easily mapped within a specific radius of miles.