twitter marketing part 2

In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four!

 Level 3: Optimize and Post

At this point, you’re probably wondering how you get other users to follow you. We have three key components that will help you to gain a great Twitter following.

1. Make sure your profile is optimized.  Having a properly set-up and findable profile is a cornerstone of any social media strategy. On Twitter, you want to make sure that your design looks good and that you have correctly sized images as your profile, cover, and background images. Your username should relate to your business and be as short as you can possibly make it, while still being understandable. This way, users will have more characters available when they tweet at you. Also, make sure you put your location information and important keywords in your bio so that other users can find you via search.

2. Post regularly and often. Other Twitter users are more likely to follow you if they know that you post regularly. The lifetime of a tweet is around twenty minutes, so if you want other users to be able to see and interact with your updates, make sure you are posting often. Don’t be afraid to re-post previous updates, it’s unlikely that the same group of followers will see it twice.

3. Mention others and respond in a timely manner. Get other user’s attention by tweeting at them or mentioning them in your updates. Did you find a great article by an industry leader that is perfect to share to your followers? Make sure you mention their @username when you tweet, it is good practice to give attribution and makes them aware that you’re sharing their content. Also, respond to others who mention you in a timely manner. Twitter moves very quickly and Twitter users generally like a quick response, especially regarding customer service issues.

Level 4: Twitter Expert

Jump on Trending Topicshashtag

Almost all social media networks have a Trending Topics section where you can click on a topic or hashtag and a stream of updates surrounding the trend will appear. It is very easy to use trending topics to gain visibility. If you see a trend that is relevant to your business, use the hashtag or topic in an update, or join in the conversation! For example, if you are in technology or software and there is a big iOS update trending, feel free to share your thoughts. Find other users who are commenting about the trend and reply to them as well.

Join in Twitter Chats

There are a variety of Twitter chats that happen every day. A Twitter chat is when a group of Twitter users have a conversation, usually in Q&A format and led by a designated user, using a specific hashtag. There is a Twitter chat for almost every industry and interest. It is a great way to interact with other users with similar interests, help you gain a following and lets you contribute to the Twitter community. For a list of Twitter chats, check out TweetReports complete list of Twitter chats.

Create Twitter Lists

A Twitter list is a curated list of Twitter users, which can be either public or private. When you add a user to a public list, they are notified. This is a great way to gain the attention of others by adding them to a list of “Experts” or “People to Watch.” If other users find your list interesting, they will be able to follow it as well. This can also help you to keep those you follow organized by sorting them into different lists.


No matter where you are with Twitter, we have a way for you to take your Twitter marketing to the next level.