Link building is an extremely useful strategy for increasing the traffic flow to your blog. But, what is it exactly? And how do you do it? I will answer all of those questions down below.
Well, let’s begin this article by clarifying what an inbound link is. Quite simple: it is a link that points to your site from another site. The more links to your startup blog you have from powerful resources, the higher your page’s traffic flow will be.
What Links Can Help Your Startup Blog?
Not all inbound links will provide you with the same amount of value. Naturally, a link from a site such as The Washington Post will bring you way more traffic and exposure than a link from a tiny blog only recently started.
There is also a difference between “dofollow” and “nofollow” links. To the visitor, it might be tiny since you can just click a “nofollow” link and get to the desired resource, but for search engines, it’s a whole different story. Only “dofollow” links actually affect your blog’s ratings. However, this doesn’t mean you should completely ignore “nofollow” ones.
Also, the amount of inbound links is one of the factors taken into account when your site is being ranked in search engines.
At this point, you might have guessed that link building is the process of acquiring backlinks to your startup blog to help it rank on Google and other search engines. Now you are probably waiting for more. Let’s learn some basic ways of earning backlinks for a blog.
So, How Do You Build Links?
There are a number of ways to go about building links, but most of them will require solid, engaging pieces of content. This won’t be a problem for you, I’m sure. All-in-all, blogs are created to distribute the content.
So, let’s start with the most straightforward way of all: guest blogging.
What is Guest Blogging?
This is a very simple concept. You write an article to publish not on your blog but on another high-authority resource. By sharing your content, you are rewarded with a link to your blog in return.
How do you do it? You find another blog relevant to your niche and write the owner an email offering a neat piece of content in exchange for a backlink. Providing a great piece of content will save the blog owner time and give you some sweet, sweet exposure along with a solid backlink.
Pro tip: Mind the anchor text used in guest articles to give search engine bots a clear understanding of what your blog is about. Use professional tools such as Linkio to help you with the strategy.
Alright, stealing backlinks might sound a bit dramatic, but it is what a new blog does. Imagine you just wrote an absolutely stunning ten-thousand-word beast of an article about how to run a super-profitable business.
In your casual stroll through the web, you notice another blog has published an article on the same topic, but the content isn’t as in-depth. What should you do? You can always contact the blog owner and share your content with them! Explain how it can provide extra value for their readers. If they see the value of your content and it is top-notch, a backlink will be yours in no time.
Turning Your Content Into… More Content!
Let’s return to the hypothetical situation where you, a startup blog owner, have recently finished a ten-thousand-word article. Do you know what else would be a great idea? Turning it into a video. Or, even better, a video series. Information is best perceived in an audiovisual form, so to engage visitors who get tired of reading quickly, hosting a few YouTube videos would make perfect sense.
Besides, alongside a perfectly good piece of content in a different format, you can insert a link back to the original article published on your blog in the video’s description section. Sure, it won’t exactly be as beneficial for you as for “The Washington Post” but it will surely bring along some extra clicks, which is always nice.
“Nofollow” Rights Matter Too
Even though, as mentioned in the beginning, “nofollow” links don’t count towards your blog rankings in search engines, they’re still more than capable of bringing you potential users and customers.
Use Twitter or one of the countless forums and message boards to provide you with a nice little traffic boost. For example, if anyone on those platforms is asking questions relevant to your field of work, answering their question might be pretty beneficial for you. Especially if you insert a link back to your blog in your message somewhere.
Just make sure you provide people with valuable, informative answers. Don’t just plug your site. Otherwise, you won’t be viewed as professional, interesting, or valuable.
The Outreach Process
Although outreach only receives a brief mention in this article, it is as important as any other process related to building links. Most link building strategies involve blogger outreach in one way or another.
So, what exactly is outreach? It’s in the name really. You reach out to other bloggers with guest post offers.
An important part of outreach is creating your email pitch. Since a lot of the time outreach equals writing hundreds of emails, people tend to use templates. Templates are a big no if you actually want to receive answers. This is especially true for unknown blogs.
To get the best results, you should tailor each email individually to the person you’re contacting. Be polite, transparent, and, of course, have something to offer to them. Do not just ask for exposure or links!
Check out this article on how to write the perfect outreach email. Then take a look at this guide on how to find all of the right people’s emails.
Link building is an extremely beneficial process which will help you boost your startup blog’s rankings in search engines, grow a larger community, and increase your site’s traffic flow.
Good luck with your link building campaigns! I hope you picked up a thing or two about building links.