Marketing Tips

Are you out of fun photos to use with your social media or blogging campaigns?  Our team works extremely hard but we do enjoy having some hearty laughs and general good humored jokes.

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In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much like social media.  I talked about tools you can use to acquire reviews. For the DO’s and DONT’s on review site guidelines, check out: The Impact of Online Reviews on a Business – Part 1

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Target Your Roofing Market By Location

Every industry has a target market: the perfect customer persona. In the roofing industry, that may be a middle aged, middle class homeowner or the manager of a homeowner’s association. Knowing who your target customer is key to your marketing strategy, but do you ever give much thought to WHERE your target customer is? Their location is an extremely important part of their persona. Here is some basic information to help your marketing strategy target the right area:

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The Relationship Between Online Reviews and Local Optimization

The percentage of consumers who research their purchases online before buying grows every year and shows no sign of slowing down. Therefore, having a strong online presence is extremely important and influential in the growth of your business. […]

WordPress Shortcodes add built-in style
This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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I have a brother who is a physicist. To me, that’s fascinating like a punch to the face is fascinating. But when he talks about the difference between muons and taus – his enthusiasm is catching. For one golden moment, I’m enthralled at the universal importance of subatomic particles. (Later, when I’m trying to recap the conversation, everyone’s confused. Stupid worthless particles.)

Most companies have the same potential – to either be terrifyingly boring or super interesting. (Think: Lawyers. Doctors. Construction companies. Manufacturers.) The question for their online marketing personnel is this: How do you create exciting content to use in your company’s online marketing? 

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Managing social media accounts for your business can be time consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time saving resources.

All of these tool and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them!

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This blog post is the ninth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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Are you wondering if your service is special enough to attract customers? Are you wondering if your employees are treating customers with the extra care they need? Are you wondering how to avoid negative customer feedback and reviews? Here are a few pointers to help stop all that anxiety!

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This blog post is the eighth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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Respond Quickly To Responsive Design!
Just when I have barely mastered my iPhone 5, I am blindsided by the demand for an iPhone 6. I’m fairly certain I still have the box for my 5. I don’t need a new phone and by the time I am convinced I need the 6, there will be a 7, or maybe even an 8. We live in a world where technology changes faster than we can keep up. It is a fascinating world of instant results. If we want something, we simply “google” it.

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This blog post is the seventh in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. If you have not read the first post in this topic, you can find it here:
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If you are a Facebook Page beginner, or have been around a while and just haven’t quite gotten the hang of things, there are some key tips you will need to know. Here are our 5 best tips for Facebook beginners just getting started with business pages.

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Marketing A Home

Are you trying to take a great house photo to get it ready for sale or repair purposes? Maybe it is looking dull and lifeless, when you want vibrant and full of life images of your house. Now is the new age of digital cameras, which are everywhere, but maybe you just don’t have the time to learn all the settings of your camera. […]

Google Ranking 101
Who knew that a search engine, essentially the “card catalog” of the 21st century, would wield so much power? In fact, Google wields so much power that it has actually become a verb.  “To Google” can be translated into more than 29 languages. So, to say that Google corners the search engine market is an understatement.

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This blog post is the sixth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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Focus on Quality Content!
Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs and content just focusing on quantity – like your past due late night school assignments – we strive for the A grade! What makes an A grade in website content, you may ask? […]

This blog post is the fifth in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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Get Prepared for Best Of Success!
It’s time to pull out your suitcase and come to the Best of Success 2014 Roofing Contractor Magazine conference. Ken Kelly & Anna Anderson will be speaking on 7 lead generation strategies to help with growing your business. […]

This blog post is the fourth in a series of blogs for those who would like to know more about what is going on behind the scenes and to try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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This blog post is the third in a series of blogs for those who would like to know a little more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting.

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You have to have a website to run a business. That is what you were told. More and more potential customers, of every age and economic position, are using the web to find the services they need. In order to be competitive, just about every service should be available by the internet.

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This blog post is the second in a series of blogs for those who would like to know a bit more about what is going on behind the scenes and try some basic HTML coding for themselves.  Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. […]

The Best of Mozcon

Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient and engaging, the information presented was invaluable, and the meals and snacks were aMAZing! (Seriously, best conference food ever.)

There were many great takeaways at MozCon for agencies, marketers and small businesses, but I have provided my top two here. Although this was a SEO conference, as a social media marketer, I have chosen great concepts that can be used to improve both your search engine optimization and social media. […]

One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?”  When writing blog posts or editing page content there is often a need to format the content to make it stand out.  Bold text, italics and stylized headings are just a few examples of the types of formatting needed.  Thankfully, most of these basic edits are available in the visual editor mode as seen below.

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How do we create incredible content that our audience is interested in?

That’s a question many business owners are asking themselves as it’s easy to think that your topics have already been covered a thousand times online.  Yet I ask our clients one thing when they respond in this fashion, “Have you written about that topic?”.  Your personal interpretation of the topic has value. People engage with you in person, on social media and through many other channels, right?  If so then they, and others, will enjoy learning through your point of view!!!

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Take a Step Towards Entrepreneurship

How do you do something that’s different – create a business that will stick in today’s ever changing culture?  Here are some principles that I find extremely revealing as you ask yourself this question.  “Is my business going to survive?”

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In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four!

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We all know that technology changes daily, hourly, really each second.  In essence, your brand new website really could have minor upgrades done the week after it launches.  Given the rapid rate of change within the online marketing world, we look for key elements that signal when it’s time to make an upgrade to your website.

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Google Update of Panda 4.0

Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the rankings of some very well-known sites like eBay, Biography.com and aceshowbiz.com. This new algorithm searches websites for things like duplicate content, automatically generated content, and spam. If it finds these thing, it knocks the site’s rank to a level of humility.

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Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter what level you are at with Twitter, you can use these tips and will be a Twitter expert in no time.

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What is SEO?
“SEO” is an acronym for Search Engine Optimizer or Search Engine Optimization. This is a function that allows an individual to optimize his or her web page to get the highest rankings in search engines.”

SEO is an investment. It’s something that don’t have to pay for each time someone views or clicks on your link like with Pay Per Click (PPC).  It also plays an important role in the purchaser’s buying cycle.  It’s like a magnet online, attracting users to your website through keywords and quality content.  Best of all, it’s about being where your customers are. Trust me, they are online and searching!

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The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very word. This blog is for both types. The following tips should keep those who fluidly blog on track and shake the cement gloves from the hands of those who fear the keyboard.

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Online Marketing Trends

This is the generation the sees the world through the screen.  So I want to share with you some key tips on how to engage users with your story / brand through the screen.  It’s not something to be afraid of, but something to embrace and embody into your daily life.

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Google Analytics
A website statistics service provided by Google.com, measures your website’s traffic of views and users whether it be from social networks, search engines, or a referring website. […]

Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the crawl not liking the flavor. We have been told that not enough keywords will leave us looking like a wallflower at a junior high school dance. So how do we know if the keywords we are using on our page will get us noticed? Well, it boils down to the three little words every SEO wants to hear whispered in their ear…”On Page Optimization”.

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Keyword rankings aren’t everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no […]

If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media predictions for 2014 and picked out the ones that we believe are the most actionable and relevant. We have even included easy action steps for you to kickstart your 2014 social media marketing strategy.

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Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for potential sales leads. This is great, but what is it that makes this program so much more useful than most other internet marketing tools?

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In the wake of Google’s Hummingbird update and “keyword not provided,” social media seems to be weighing heavier and heavier for search engine optimization. One of the greatest opportunities to leverage social media for SEO is to use Google+. Not only is being active on Google+ great for your SEO, but having a presence on one of the largest and most active social media networks keeps you ahead of the curve.

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It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with your community, which over time will help to gain the trust and loyalty you need to turn them into life-long customers. A great way to do this is to share your customer’s stories that relate to your business.

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Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s new websites.

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Joel, Art Unlimited’s domain support technical contact,called me yesterday to let me know about the announcement of 700+ generic Top Level Domains (gTLDs) releasing later this year. We don’t know when. We don’t know pricing. But they are coming.

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Art Unlimited is starting to use more CSS3 and HTML5 programming as these are gaining popularity with mobile devices and newer editions of web browsers.  Because of the move we will no longer be supporting IE 7 or any of the earlier versions of Internet Explorer. There will be some support for IE8, but not for any CSS3 or HTML5 programming on Internet Explorer 8.

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Editing content on a WordPress website does not have to be intimidating or overwhelming. You can type it up in a word document and the copy the changes it into your website or type it right into the site itself. Both ways are acceptable. Do what works for you.

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Quite often when we create a post we have a photo we would like to use with it. The problem is when we put that image into the Post it doesn’t fit right. In the past we may pull the image and try to edit it in PhotoShop or Paint or whatever software we may have on our computer system, but did you know that you can optimize images right in WordPress?

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As a business grows and staff get added who you have involved in various forms of social media may change and evolve. Here is Art Unlimited’s easy step-by-step instructions for adding someone to the administration of your company Facebook Page. […]

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HELP! I made a video and put it on YouTube and now I want to put in into my blog or website. What do I need to do?

Here are easy instructions for adding a You Tube video into your blog post or page!  I have also included screen shots for you to so you can see review the screen as well!

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You don’t have to be a webmaster in order  to customize the signature on your Microsoft Outlook email. Just follow the easy steps below to create a signature that reinforces your web persona.

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Hello Everyone,
Due to the popular growing of HTML5 and CSS3 and for Art Unlimited to integrate with corresponding webpages, I have moved away from IE8 to IE9.  IE9 supports certain HTML 5 and CSS3 elements but not all.  Google Chrome and Firefox are the main browsers that support HTML5 and CSS3 and both are updated between one to three months.  For those that are running Windows XP, you may want to check about running Firefox or Chrome.  That way, you can enjoy the benefits of several web features that HTML and CSS3 and provide.  IE9 cannot run on XP machines.  Due to Windows 8 being in beta testing and IE10 just around the corner, we would like to move into HTML5 and CSS3.  We are also getting ready to develop more into mobile devices mainly with the iPhone, Android mobile devices, and the iPad.

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Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog itself. Both ways are acceptable. Do what works for you.

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You’ve got your iPad and you want to make sure you can get your mail from your POP3 account while you are on the go. Just follow the easy instructions below for a do-it-yourself set up.

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