Marketing Tips

As a marketing agency, we’re always encouraging our clients to use more images. But when your marketing is images, it’s tough to stand out! When you’re sailing the image sea, try these five actionable ideas [...]

When you build a website, whether for fun or to promote a business, you need to have a strong strategy for your content. Two things should be at the forefront of your content marketing strategy: [...]

Link building is an extremely useful strategy for increasing the traffic flow to your blog. But, what is it exactly? And how do you do it? I will answer all of those questions down below. [...]

We hear a lot about accessibility and inclusivity these days; it’s important to make sure people of every ability level have access to things they need in order to do their daily tasks. But what [...]

When building a website, it’s important to know why you’re building it and what you need it to do for you. From the first steps through to launching your website, here are some things you [...]

Art Unlimited is now StoryBrand Certified! StoryBrand is a way of creating your website content to show the potential client as the hero. What does that mean? Well, it starts with your homepage. [...]

Ah, the world wide web! If you are building your presence online, chances are you have your very own website. And now you wait for visitors. As you wait, maybe you’re wondering if you have [...]

How can PPC help your business? To answer this question we first need a basic understanding of what PPC is. PPC, or pay per click, is a paid advertising platform which allows a business to [...]

PPC stands for pay-per-click, which is a part of digital marketing. This is where a company can pay a fee for each time someone clicks on one of their ads. A higher budget will make [...]

Please allow me to increase your knowledge of how Google Local Ads can assist your business. Finding ways to boost your business with new insights will maximize your advertising dollars! Local Ads tend to be [...]

There are quite a few platforms to choose from to get the best results for your PPC. Each platform has its ups and downs, so finding the right one for you and your business can [...]

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are two different ways to direct traffic to your website. Each has a distinct strategy to accomplish the goal of getting people to engage with your site. [...]

Click. Click. Click. These are leads being generated by ads every day online. Your ad pops up on your website, social media, search results, or wherever you have it posted. You go to sleep at [...]

“It takes a village to raise a child” is an oft-quoted African proverb. This wisdom can be applied to many facets of life, including growing your business. As Art Unlimited has continued to grow, we [...]

The Art Unlimited Programming Team has over 29 years of combined knowledge of building websites to fulfill our clients’ needs. We make our websites with WordPress, one of many website-building and content management platforms. [...]

Marketing your business has many facets to keep track of. One big way most businesses market is by purchasing ads. Do you place those ads in only one place, or do you diversify over a [...]

Did you know that for 45% of consumers, social media is one of the first channels they go to if they have questions or issues? […]

If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques currently out there. Pay-per-click marketing benefits all who are involved. [...]

The online world is evolving, and so are the ways you can market your business online. Facebook Live gives you the power to broadcast yourself to your Facebook fans, groups, and more while allowing people [...]

Now that your business has been up and running for a couple of years, have you started thinking about adding blogging to your marketing repertoire? Getting started can be hard to do because there is [...]

Welcome to the world-wide team of small entrepreneurs. You are joining a growing demographic and we are so excited to have you! We are a small marketing firm that has been in business for over [...]

Think you use enough pictures in your online marketing? Here are 5 great reasons why you should take a good look at your visual marketing efforts. […]

Here we are at the dawn of a new WordPress era. Gutenberg, the new block editor from WordPress, released back in December 2018. With the release of Gutenberg, things will be changing in the world [...]

Offering a service to others involves many moving pieces. As you are performing your job, it is important to be able to show the success of your work. This helps build trust and understanding between [...]

Website forms are an important part of doing business in this digital age. Depending on how large your company is, you could have dozens of forms on your website. It builds trust with your client base [...]

User experience should be a top goal for any marketing firm. It is a game of maps and strategy which can be hard to understand. To boil it down: the goal is to make your [...]

  With 2018 now behind us, I went spelunking into our most visited blogs of 2018. This was quite a trip down memory lane, looking at how things have changed in digital marketing. Here is [...]

How to Calculate Lead Value How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information [...]

  With the digital age and our ability to modify and update just about anything, it is not often you get the raw, unedited transcript from connections like customer interviews. […]

You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics! [...]

Does this scenario sound familiar? You have taken a good look at your website and realized nothing has changed since 2002. […]

In the past, we have been told that social media can help your marketing efforts. […]

One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website [...]

As a business we get a lot of letters and calls telling us to renew our domain name. Companies will try to tell us that if we don’t renew our domain name with them, they [...]

If you’ve been watching the news the past few months, you’ll know that Facebook’s big data scandal has already caused plenty of backlash for marketers. […]

Your marketing efforts go hand-in-hand with business growth. But too often, companies relinquish control of their business health by investing in the appealing “pay only for leads” claim. […]

User Experience. What is it, and how does it differ from SEO? […]

What are the most important numbers for your business? […]

Art Unlimited is super excited about this honor! Minnesota Business Magazine has set up these awards to recognize all the amazing, first-class companies that have their corporate offices in our great state. The 100 Best [...]

In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business [...]

  Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn [...]

Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly [...]

Millennials, the most studied cohort of humans so far. But why should you, a business owner, care about millennials and their meticulously studied habits? Because Millennials are consumers. […]