Marketing Tips

When Google launched AdWords in 2000 (now simply Google Ads), businesses could bid on words to ensure they showed up higher in search on the internet. This led to many new AdWords accounts being set [...]

Your business is booming but you still need a place for your reviews. Yelp is designed to help people find your awesome local business and connect with you. 28 million users check out local businesses [...]

Have you been wondering how to grow loyalty for your business? Are you frustrated with having different messages across platforms? This blog will introduce you to StoryBrand, a well-defined way to understand and create your [...]

This world seems pretty messed up right now. It seems every time we turn on the news or open social media there is another heartbreaking thing happening. I want to share what we are doing [...]

Search engine optimization plays a critical role in getting visitors to come to your website. Without it, you may not get the traction you’re hoping for. So why then does it take so long to [...]

Here’s the premise: we give people advice about their marketing, but they don’t always have the time to implement the updates. It happens to every business owner. Sometimes your marketing needs more than the quick [...]

What are soft skills, anyway? Soft skills can be boiled down to how you treat others. They are more associated with your personality than your training. They ‘are personal characteristics that enable individuals to interact [...]

As a marketing agency, we’re always encouraging our clients to use more images. But when your marketing is images, it’s tough to stand out! When you’re sailing the image sea, try these five actionable ideas [...]

When you build a website, whether for fun or to promote a business, you need to have a strong strategy for your content. Two things should be at the forefront of your content marketing strategy: [...]

Link building is an extremely useful strategy for increasing the traffic flow to your blog. But, what is it exactly? And how do you do it? I will answer all of those questions down below. [...]

We hear a lot about accessibility and inclusivity these days; it’s important to make sure people of every ability level have access to things they need in order to do their daily tasks. But what [...]

Web development is a huge part of our world today and the scene is ever-evolving and changing. Have you ever wondered what web development technologies are? First, it’s best to talk about why you should [...]

When building a website, it’s important to know why you’re building it and what you need it to do for you. From the first steps through to launching your website, here are some things you [...]

Art Unlimited is now StoryBrand Certified! StoryBrand is a way of creating your website content to show the potential client as the hero. What does that mean? Well, it starts with your homepage. [...]

Ah, the world wide web! If you are building your presence online, chances are you have your very own website. And now you wait for visitors. As you wait, maybe you’re wondering if you have [...]

As the country is slowly shutting down, it is important to let your customers know what to expect from you. Especially if your business is considered an essential business according to the Cybersecurity and Infrastructure [...]

How can PPC help your business? To answer this question we first need a basic understanding of what PPC is. PPC, or pay per click, is a paid advertising platform which allows a business to [...]

The world has been shifting beneath our feet in these past few weeks. As more and more people need to transition to working from home, many are wondering how to get their work done. Parents [...]

PPC stands for pay-per-click, which is a part of digital marketing. This is where a company can pay a fee for each time someone clicks on one of their ads. A higher budget will make [...]

Please allow me to increase your knowledge of how Google Local Ads can assist your business. Finding ways to boost your business with new insights will maximize your advertising dollars! Local Ads tend to be [...]

There are quite a few platforms to choose from to get the best results for your PPC. Each platform has its ups and downs, so finding the right one for you and your business can [...]

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are two different ways to direct traffic to your website. Each has a distinct strategy to accomplish the goal of getting people to engage with your site. [...]

Click. Click. Click. These are leads being generated by ads every day online. Your ad pops up on your website, social media, search results, or wherever you have it posted. You go to sleep at [...]

“It takes a village to raise a child” is an oft-quoted African proverb. This wisdom can be applied to many facets of life, including growing your business. As Art Unlimited has continued to grow, we [...]

The Art Unlimited Programming Team has over 29 years of combined knowledge of building websites to fulfill our clients’ needs. We make our websites with WordPress, one of many website-building and content management platforms. [...]

Marketing your business has many facets to keep track of. One big way most businesses market is by purchasing ads. Do you place those ads in only one place, or do you diversify over a [...]

Did you know that for 45% of consumers, social media is one of the first channels they go to if they have questions or issues? […]

If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques currently out there. Pay-per-click marketing benefits all who are involved. [...]

The online world is evolving, and so are the ways you can market your business online. Facebook Live gives you the power to broadcast yourself to your Facebook fans, groups, and more while allowing people [...]

Now that your business has been up and running for a couple of years, have you started thinking about adding blogging to your marketing repertoire? Getting started can be hard to do because there is [...]

Welcome to the world-wide team of small entrepreneurs. You are joining a growing demographic and we are so excited to have you! We are a small marketing firm that has been in business for over [...]

Welcome to the digital age, where information can be transported across the planet and back in seconds, card catalogs are cute things of the past, and microwaves annoy us because making a bowl of Ramen [...]

Roofing and construction contractors are in a very competitive industry when it comes to nurturing and converting leads. If you have a website, you may find users visit, check out your services and products, and [...]

Think you use enough pictures in your online marketing? Here are 5 great reasons why you should take a good look at your visual marketing efforts. […]

Here we are at the dawn of a new WordPress era. Gutenberg, the new block editor from WordPress, released back in December 2018. With the release of Gutenberg, things will be changing in the world [...]

Offering a service to others involves many moving pieces. As you are performing your job, it is important to be able to show the success of your work. This helps build trust and understanding between [...]

Website forms are an important part of doing business in this digital age. Depending on how large your company is, you could have dozens of forms on your website. It builds trust with your client base [...]

User experience should be a top goal for any marketing firm. It is a game of maps and strategy which can be hard to understand. To boil it down: the goal is to make your [...]

  With 2018 now behind us, I went spelunking into our most visited blogs of 2018. This was quite a trip down memory lane, looking at how things have changed in digital marketing. Here is [...]

Once in a great while, it seems you find the perfect customer. […]

How to Calculate Lead Value How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information [...]

There are many marketing companies who provide great service and many who look like they’ll be great but are not. […]

  With the digital age and our ability to modify and update just about anything, it is not often you get the raw, unedited transcript from connections like customer interviews. […]

You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics! [...]

Does this scenario sound familiar? You have taken a good look at your website and realized nothing has changed since 2002. […]

In the past, we have been told that social media can help your marketing efforts. […]

One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website [...]

Just when being able to afford a website seemed out of reach, Google came through for your small business. Yay for the little guy! Today we’re going to be talking about the awesome opportunity you [...]

For over 35 years, Art Unlimited has opened its doors to many clients from coast to coast. This year, Art Unlimited has been nationally recognized by the Women’s Business Enterprise National Council as being women-owned [...]

As a business we get a lot of letters and calls telling us to renew our domain name. Companies will try to tell us that if we don’t renew our domain name with them, they [...]

If you’ve been watching the news the past few months, you’ll know that Facebook’s big data scandal has already caused plenty of backlash for marketers. […]

Your marketing efforts go hand-in-hand with business growth. But too often, companies relinquish control of their business health by investing in the appealing “pay only for leads” claim. […]

User Experience. What is it, and how does it differ from SEO? […]

With Google rolling out new features in different test markets all the time, it’s hard to keep up with your Google Business Listing. This week our team discovered a new feature that Google rolled out [...]

What are the most important numbers for your business? […]

Isn’t it great when a website loads right when you click on it, lickety-split? But it’s a bummer if the information you’re expecting isn’t there. This can be a result of your computer system’s cache, [...]

Art Unlimited is super excited about this honor! Minnesota Business Magazine has set up these awards to recognize all the amazing, first-class companies that have their corporate offices in our great state. The 100 Best [...]

When you’re using Facebook for fun, you may wish that everything would disappear except stuff that you really care about, like posts from your friends and a few tidbits from pages you follow. Facebook is [...]

Women in business are over-committed and our lives are out of control–we need to learn that we don’t have to be chained to our businesses, that we can take control of them. Recently, Art Unlimited [...]

Nothing helps you promote your brand quite like a well-defined, memorable logo. When you are thinking about making a logo for your business, consider its versatility and usability. Where do you envision this logo showing [...]

In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business [...]

  Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn [...]

Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly [...]

As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed [...]

How to Capture the Best Social Media Photo Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your [...]

Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! [...]

Millennials, the most studied cohort of humans so far. But why should you, a business owner, care about millennials and their meticulously studied habits? Because Millennials are consumers. […]

Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and [...]

Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe [...]

It's No Secret That We Love Our Job: Working with such an amazing team makes coming to work every day a breeze. Add clients that are as passionate about their businesses as ours and you [...]

Have you ever loaded a website and waited and waited for it to load, or received a white page with an “Error Website Not Available” message or “Server Not Responding”?   […]

We work with a lot of companies who are entrepreneurs with incredibly successful online marketing programs.  As we continue to delve into the nitty gritty components of what makes a business tick, we have found [...]

Many companies with functioning websites wonder cringe when their programming or marketing team mentions the word “redesign.” In truth, companies with large budgets might enjoy the prestige of featuring the latest web design trends on [...]

Hi - Anna with Art Unlimited. Today we're going to talk about generating quality content & what that means for you as a business owner. Why Do I Need Fresh Content? Google loves fresh content [...]

Successful online marketing is like a puzzle. Not only does it consist of many different components, but it also requires these components to fit together perfectly. In this video blog, our CEO Anna Anderson addresses [...]

Small business owners have one of the most challenging jobs available in modern America. To be one, you must be a self-starter, an entrepreneur.  You must have a vision and an ongoing strategy for achieving [...]

There are so many tools available for online marketing these days, it’s hard to know what works!  So we decided to pick out 5 small resort marketing tips from Big Name Brands that can be [...]

In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much [...]

WordPress Shortcodes add built-in style This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and [...]

Managing social media accounts for your business can be time-consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social [...]

Focus on Quality Content! Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs [...]

This blog post is the fourth in a series of blogs for those who would like to know more about what is going on behind the scenes and to try some basic HTML coding for [...]

The Best of Mozcon Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient [...]

One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?”  When writing blog posts or editing page content there is often a [...]

In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter [...]

Google Update of Panda 4.0 Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the [...]

Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter what level you are at with Twitter, you can use these tips and will be a Twitter expert [...]

The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very [...]

Online Marketing Trends This is the generation the sees the world through the screen.  So I want to share with you some key tips on how to engage users with your story / brand through [...]

Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the [...]

Keyword rankings aren't everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no [...]

If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media [...]

Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for [...]

It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with [...]

Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s [...]

As a business grows and staff get added who you have involved in various forms of social media may change and evolve. Here is Art Unlimited’s easy step-by-step instructions for adding someone to the administration of your [...]

Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog [...]