Best Newsletter Practices for Your Automotive Business
We’ve all seen those classic link-filled newsletters that we know came from 2001 and haven’t been updated. So how do you avoid being that automotive business and make sure you are being helpful to your [...]
How to be an Awesome Web Development Client
Does this scenario sound familiar? You have taken a good look at your website and realized nothing has changed since 2002. […]
Why Having SSL Can Avoid a Future Crisis
One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website [...]
The Free Website Google Made For Your Business
Just when being able to afford a website seemed out of reach, Google came through for your small business. Yay for the little guy! Today we’re going to be talking about the awesome opportunity you [...]
Art Unlimited Recognized as A Women Owned Business
For over 35 years, Art Unlimited has opened its doors to many clients from coast to coast. This year, Art Unlimited has been nationally recognized by the Women’s Business Enterprise National Council as being women-owned [...]
Best Social Media Channels For Automotive Businesses
In the past, we have been told that social media can help your marketing efforts. […]
How to Spot Fake Domain Renewals In 3 Steps
As a business we get a lot of letters and calls telling us to renew our domain name. Companies will try to tell us that if we don’t renew our domain name with them, they [...]
Thou Shalt Not Target – Facebook’s New Audience Policies
If you’ve been watching the news the past few months, you’ll know that Facebook’s big data scandal has already caused plenty of backlash for marketers. […]
Fixed Monthly Fee versus Pay Per Lead
Your marketing efforts go hand-in-hand with business growth. But too often, companies relinquish control of their business health by investing in the appealing “pay only for leads” claim. […]
Why SEO and User Experience (UX) Are Different
User Engagement. What is it, and how does it differ from SEO? […]
New Google Review Search Feature
With Google rolling out new features in different test markets all the time, it’s hard to keep up with your Google Business Listing. This week our team discovered a new feature that Google rolled out [...]
How to Understand Lead Tracking Analytics
What are the most important numbers for your business? […]
How to Claim Your Google Business Listing
What is a Google My Business listing? When you type your business’s name into Google, sometimes there’s a side box that pops up. It has your business name, address, phone number, pictures, a map, [...]
Art Unlimited Named 100 Best Companies to Work for in Minnesota for 2nd Year!
Art Unlimited is super excited about this honor! Minnesota Business Magazine has set up these awards to recognize all the amazing, first-class companies that have their corporate offices in our great state. The 100 Best [...]
How to Boost Your Brick and Mortar Business
In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business [...]
The Eleanor Roosevelt Approach To Persona Marketing
Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn [...]
How Many Leads Does Your Business Regularly Lose?
Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly [...]
How to Calculate Your Lead Value in 7.8 Minutes
How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will [...]
How to Avoid Shady Website Developers
As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed [...]
How to Take the Best Photo for Your Social Media
How to Capture the Best Social Media Photo Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your [...]
Why Hiring an Agency Shouldn’t Be a Frantic Leap of Faith
Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! [...]
Does the Millennial Path-to-Purchase Impact Your Business?
Millennials, the most studied cohort of humans so far. But why should you, a business owner, care about millennials and their meticulously studied habits? Because Millennials are consumers. […]
6 Key SEO Terms Defined in Less Than 10 Minutes
Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and [...]
3 Signs Your Website Needs an Upgrade
Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe [...]
AU Named in “Minnesota’s 100 Best Companies to Work For”
It's No Secret That We Love Our Job: Working with such an amazing team makes coming to work every day a breeze. Add clients that are as passionate about their businesses as ours and you [...]
The Importance of Server Performance
Have you ever loaded a website and waited and waited for it to load, or received a white page with an “Error Website Not Available” message or “Server Not Responding”? […]
Top 5 Ways to Waste Your Company’s Time
We work with a lot of companies who are entrepreneurs with incredibly successful online marketing programs. As we continue to delve into the nitty gritty components of what makes a business tick, we have found [...]
How to Know if Your Website Needs a Redesign
Many companies with functioning websites wonder cringe when their programming or marketing team mentions the word “redesign.” In truth, companies with large budgets might enjoy the prestige of featuring the latest web design trends on [...]
How to Build Personas for Lifelong Customer Retention
Once in a great while, it seems, you find the perfect customer. They work well with your company and appreciate your products and services alike. How many times do you think about them and wonder [...]
Simple Strategies: Generating Quality Content (VIDEO)
Hi - Anna with Art Unlimited. Today we're going to talk about generating quality content & what that means for you as a business owner. Why Do I Need Fresh Content? Google loves fresh content [...]
Simple Strategies: The Importance of Photos (VIDEO)
Successful online marketing is like a puzzle. Not only does it consist of many different components, but it also requires these components to fit together perfectly. In this video blog, our CEO Anna Anderson addresses [...]
Do You Have What it Takes to Be Successful?
Small business owners have one of the most challenging jobs available in modern America. To be one, you must be a self-starter, an entrepreneur. You must have a vision and an ongoing strategy for achieving [...]
Top 5 Small Resort Marketing Tips from Big Brands
There are so many tools available for online marketing these days, it’s hard to know what works! So we decided to pick out 5 small resort marketing tips from Big Name Brands that can be [...]
The Impact of Online Reviews on a Business – Part 2
In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much [...]
(10) Basic HTML Coding: WordPress Shortcodes
WordPress Shortcodes add built-in style This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and [...]
8 Solutions To Your Social Media Management Problems
Managing social media accounts for your business can be time consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your [...]
Quality Content: Can’t You Just Write?
Focus on Quality Content! Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs [...]
(4) Basic HTML Coding: Increasing User Experience With Images
This blog post is the fourth in a series of blogs for those who would like to know more about what is going on behind the scenes and to try some basic HTML coding for [...]
MozCon 2014: Top Two Social Media Takeaways
The Best of Mozcon Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient [...]
(1) Basic HTML Coding Options for WordPress
One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?” When writing blog posts or editing page content there is often a [...]
Level Up Your Social Media With Twitter: Part 2
In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter [...]
Hungry Panda Eats Spam!
Google Update of Panda 4.0 Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the [...]
Level Up Your Social Media with Twitter: Part 1
Twitter can be confusing, especially if you’ve never used it before. We’re here to help! No matter what level you are at with Twitter, you can use these tips and will be a Twitter expert [...]
Top 10 Blogging Do’s & Don’ts
The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very [...]
6 Online Marketing Trends for 2014
Online Marketing Trends This is the generation the sees the world through the screen. So I want to share with you some key tips on how to engage users with your story / brand through [...]
Can You Find Me With Your Keyword?
Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the [...]
Keyword Ranking: Does it Matter?
Keyword rankings aren't everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no [...]
Top 5 Social Media Trends For 2014
If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media [...]
What Can Google AdWords Do For My Business?
Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for [...]
Share Your Customer’s Stories With Social Media
It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with [...]
Website Blitz Build Recap
Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s [...]
Tutorial: Optimize Images Using Tools In Media Library
Quite often when we create a post we have a photo we would like to use with it. The problem is when we put that image into the Post it doesn’t fit right. In the [...]
Tutorial: Adding a Facebook Admin to Your Account Step by Step
As a business grows and staff get added who you have involved in various forms of social media may change and evolve. Here is Art Unlimited’s easy step-by-step instructions for adding someone to the administration of your [...]
Basics of Posting a Blog
Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog [...]