10 Terms That Will Make You Sound Like a Content Marketer

Everyone has been there, we’ve been in a meeting and had no idea what anyone was talking about. There are always words that you hear, and have no clue what they mean.

This blogging terminology toolbelt is designed to get you fitted to participate in those content marketing conversations knowledgeably.


When you hear someone talk about a url it is referring to the web address of a site. This an example of a url: https://www.artunlimitedusa.com/

Slug URLA URL slug however, is the added ending of a site’s URL. Let’s say we would like to check out Art Unlimited’s blog page. This would include the site’s URL and the slug titled “blog.” https://www.artunlimitedusa.com/blog

Just like a slug that clings on, the word blog snags a ride on our URL to give us a specific location.

The deeper we go into the navigation of a website, the longer the slug will be. If we want to read a specific blog from this page the URL and slug will read: Section, any tags used, and the name of the blog post.

What we just talked about: https://www.artunlimitedusa.com/blog/anytagsused/thenameoftheblogpost

A specific example:


Whenever you are reading words on a website page, you are seeing content. Content is the text on your pages, in your blog posts, and in your product descriptions. When developing content, it must be answering a questions that your customer has. (e.g. Where are you located? What features does your product have? How can I fix my problem?) Content can also be developed for marketing purposes such as Facebook posts and emails.


Copy runs in the same vein as content, but it is more specific to writing advertising. This can be product details, campaign ads, and eye catching headlines etc..

Blog Page

A blog page is a specific page that has the links to all of your individual blog posts. Many times, these individual blog posts are represented by a short sample of content from the post, and an image that represents what the topic is about. Below is a screenshot of our blog page.

Blog Page Example

Blog Post Vs. Social Post

There is a big difference between a post on your blog (known as a blog post) and a social media post. What is a blog post specifically? You’re reading one! It is content focused on a specific topic to be educational or informational. A social media post normally promotes other content (such as a blog post that has been recently written) and develops brand goodwill with customers.

Blog posts focused on one topic increase your ability to rank for that specific word on Google. When you write a blog post, keep it focused. If you find you have way too much content, trim it down, or split it up into two different posts.

Featured Image

A featured image is the image found at the top of a blog post (see image below) or on your blog page (see blog page screenshot above) to amplify your content. This increases your reader’s interest and your click through rate. The image can also be used in promoting your blog post through social media outlets.

Blog Post Example

Draft Vs. Published Vs. Scheduled

A draft is a page or post that is in the process of being created within your site, but has not yet been publically on the world wide web for customers and search engines to find.

The beauty of a draft is that it allows you to work out all of your layout, wording, and shortcode quirks before people start poking around on your blog post. You can edit things at your own pace in order to finally present the world with a beautiful user experience.

You can see what your post would look like to the world before publishing it, by previewing your post. This allows you to see what changes must be made before your blog goes live.

A published page or post is one that is live on the internet. Everyone can see it, search for it, and read it. One thing to note about published pages is that once they are live, there will always be a web link that directs to this page. If you take the page down for some reason or change the link address, this will create a 404 error page (broken link issue).

The more 404 error pages Google finds on your site, the lower it will choose to rank you in search results due to it thinking your site is not as credible. If you choose to take your page down, you must create a link redirect to avoid 404 errors.

A scheduled page or post has not gone live on the web, but is completely ready to roll out on the date and time it is set to be available to the world. This is excellent to use if you would like your page to be available to others at a specific time, but you will not be able to post it yourself.

Call To Action (CTA)

A CTA can be the focus of a page or the next step of a page at the bottom of your content. This is typically a image or button that links your user to an action you would like them to complete such as filling out a form, subscribing to an email list, or reading more of your blog posts. Below are a few examples:

CTA Button

RSS Feed

An RSS Feed is an updated list of your current blog posts. When something new is added to your blog, an email is sent out to your subscribers to inviting them to view your new content.


When you embed something into a website, it means that you use a code that places something you want into your page, such as a video, and also links back to the original video source. In our example, this allows you to bring a video from youtube to your page without having to store the video on your server, and slow your website down.

You usually can obtain embed codes from the source you would like to pull into your website. Youtube has an embed code offered in the sharing section, under eaToolbelt Termsch video.


Now that you know all these great terms, you’ll be ready for any content marketing meeting. Wow! That awesome toolbelt of new vocabulary, is really starting to accentuate those smarty pants of yours. Get out there and converse you styling fashionista.

Want more terms to add to your toolbelt? Connect with Art Unlimited to hear more about content marketing.