Here are 10 tips for Facebook page managers who are just getting started with business pages.
1. Play around with your business page.
A lot of new users are scared of Facebook – or want to wait until everything is perfect to launch their Page and start posting.
Of course, the best way to learn is to do! Practice posting links to articles, factual information, photos, videos, and more.
2.Fill out your entire Page Info.
Aside from your Page description, it is important that you fill out as much information as you can in your Page Info section.
Choosing accurate Categories and Subcategories, which help users find your business via search.
3. Utilize Facebook help.
If this is your first time managing a Page, you are bound to run into something that you don’t quite understand or that Facebook has recently changed. Facebook has a vast resource of Help topics in their Help section: https://www.facebook.com/help/
4. Use your Facebook Page carefully as a sales tool.
Your fans liked your Page because they are interested in your business, including the things you sell.
But they will get tired very quickly if all you post are sales messages. Spice up your posts with a mix of news and different information that is relevant to your business and valuable to your audience.
5. Engage your audience.
With the average user spending over 40 minutes per day on Facebook (source), there is ample opportunity for you to capture their attention.
Ask your audience questions and reply to their comments on your Page.
This starts a conversation and makes them feel valued and connected.
Always write posts that solve one or more of their business dilemmas.
6. Invite your friends to like your Page.
When you first create a page on Facebook, the best people to ask to Like your Page are users that are already familiar with your business.
Facebook makes it easy to invite your personal Facebook friends to Like your Page in the Page Manager.
7. Change your cover photo often.
Many pages don’t utilize their cover photo to its fullest extent. Changing your cover photo creates a story on your Timeline, which shows up in your Fan’s News Feeds. It is also a great place to display new products, promotions and exert some creativity!
8. Do some research to find out what posts are getting noticed
When you are the manager of a business page on Facebook, you have access to the “Insights” section. Insights share valuable post stats with you, such as the amount and type of engagement a post receives, as well as how many people it reached.
You can also find out other insightful facts, such as what time your fans are online and what type of post performs the best.
9. Utilize the call to action button on your page’s header image
Facebook offers a small variety of call-to-action options to feature on your header image. Edit the button that aligns most closely with your marketing goals, and be sure to test the link when you’re finished setting it up.
10. Use Paid Advertising features wisely
Like many paid advertising platforms, Facebook offers a wide range of customization options for your paid advertising campaigns.
Choose the demographics that best fit your ideal client, and make sure that you do not over-saturate or under-saturate your targeted audience.