Do you think you use enough pictures when you are marketing roofers online? Here are 5 great reasons why you should take a good look at your visual marketing efforts.
1. Our brains naturally process images faster and easier.
90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text (Source). People are busy. The popularity of short form content (think Twitter and its 140 character max) proves that people like to skim and move on – using images makes your content easier to consume. [It’s probably also why articles with images get 94% more views! (Source)]
2. It’s cheap and easy.
For small businesses such as resorts or roofing contractors, taking your own pictures makes for easy and cheap marketing assets. Almost everyone these days has their smartphone attached to their hand, many smart phones tout features like hi definition camera & built in image and photo editing. It has never been easier to take and share pictures before.
Pictures you take yourself may not be nice enough to feature on your homepage or in print, but can make fantastic material for social media, blog posts and case studies. Businesses on Facebook see a 37% increase in engagement when they include a photograph with their posts (Source). Perfect reason to use your phone to snap a picture and then post it to your Facebook page!
3. Stay competitive.
At Art Unlimited, we aren’t about keeping up with the Joneses, but we do think its a good idea to check out what your competitors are doing. According to HubSpot, 70% of marketers plan to increase their use of original visual assets in 2015 (Source). If your competition is loading their blog posts and Facebook pages with great pictures, don’t get left in the dust.
4. Appeal to your audience.
Do you know where your target audience hangs out online? If they like to read blog posts, hang out on Pinterest or on Instagram, you need to make sure you are there with content they would love to share and consume.
Even if your audience isn’t Instagramming or Snapchatting their days away, don’t discount the power of using images – 40% of people will respond better to visual information than plain text (Source).
5. Use your pictures to look professional and trustworthy.
Visual cues can say more to a potential customer than you might think. According to one study, 60% of consumers are more likely to consider a business whose images appear in local search results (Source).
Even more importantly, over 46% of people say a website’s design is the number one criterion for deciding if a company is credible (Source). Do you depend on your customers to trust you? If you do, you might want to make sure you take a good look at the amount and quality of images you use on your website.
Go forth and start snapping your camera
If you are a looking for roofer marketing tips on how to take better pictures, check out our post on How to Take a Great House Photo. Or if you are looking for helpful solutions to using more images in your social media marketing, we wrote about that too.
There are countless ways and places to use images in your marketing, many easy and appealing! Do you need help creating a better visual strategy for your online roofer marketing? Check out all of the helpful tips we post on our blog or contact Art Unlimited to talk to one of our marketing experts.