As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media has recently become one of the top ways to connect with customers on a personal and business level, and we want to help you along the way!
1. Project Photos
Post photos on social media from projects that you have done recently, especially if the homeowner you worked with can provide a short reference and description of the job. This will help your customers see the great work you do, and why they should hire you.
2. Post Team Photos
People like to see people. They want to see what sets your team apart from the rest, and they want to see who you really are. Post photos and videos of your team members, allowing people to see the faces behind the work. Describe your employees by posting pictures of them with job titles and short personal bios, and let your customers learn who makes up the company, one by one. Becoming more familiar with your company’s team will make them more likely to reach out to you for their next roofing project.
3. Local Events
Show that you are a contributing factor of the community by posting about events that you have attended or even sponsored. If you post before the event, past and potential clients may even come up to you and speak with you while you are out and about!
4. Important Local Community News
You can connect with your customers and community by posting and sharing local news that you both are interested in. Let your audience know that you can be kept in the loop, that you are involved locally, and that you care about the well-being of your shared community.
5. Small Contests
Have fun and grow a devoted following by offering contests that showcase great local prizes. A coupon for lunch at a local restaurant, or even a gift card to a grocery store may be a great way to encourage your customers to spread the word about their great experiences with you. They might gain a prize, while you gain extremely valuable word-of-mouth exposure and a genuine way to connect through social media.
While communicating with customers and prospective clients on social media, stay candid, but not too much so. Display your company’s personal side, showing that you and the client have common interests. Connecting with the customer is completely necessary in the growth of your company. Social media has helped many business owners reach out to future customers, and we hope that this blog helped you as well. As always, please don’t hesitate to contact us for more information and ideas!