If you are a Facebook Page beginner, or have been around a while and just haven’t quite gotten the hang of things, there are some key tips you will need to know. Here are our 5 best tips for Facebook beginners just getting started with business pages.
Facebook Page Tips
1. Play around with your page.
A lot of new users are “scared” of Facebook or want to wait until everything is “perfect” to launch their Page or start posting. The best way to learn is to do! Start by posting different types of content at different times of the day. Play around with links, images, and regular status updates to see what your audience responds to the best.
2. Use your Facebook Page carefully as a sales tool.
Your fans liked your Page because they are interested in your business, including the things you sell. But they will get tired very quickly if all you post are sales messages. Spice up your posts with a mix of news and different information that is relevant to your business and valuable to your audience.
3. Invite your friends to like your Page.
When just starting out on Facebook, the best people to ask to Like your Page are users that are already familiar with your business. Facebook makes it easy to invite your personal Facebook friends to Like your Page in the Page Manager. If you have employees that are comfortable with this, ask them to do the same.
4. Change your cover photo often.
Many pages don’t utilize their cover photo to its fullest extent. Changing your cover photo creates a story on your Timeline, which shows up in your Fan’s News Feeds. It is also a great place to display new products, promotions and exert some creativity!
5. Fill out your entire Page Information section.
Aside from your Page description, it is important that you fill out as much information as you can in your Page Info section. It is especially vital to choose accurate Categories and Subcategories, which help users find your business via search. The more information you include about your business, the better it is for search engines and for fans and potential customers looking for information about your business.