Beginner's Guide to Email Newsletter Marketing

At some point, everybody is a beginner, but when it comes to trying new things for your business you are probably not a beginner at that. Because you are a business owner, you are likely looking for new ways to market your company. Are email newsletters your next step on the marketing path?

1. Choose Your Platform

First of all, do your homework! Research each emailing platform before you jump right in. Some beginner platforms include:

Mailchimp
Mailchimp has serviced more than 12 million businesses since they started in 2001. They have easy-to-use programs, and offer automated messages to be sent along with the marketing emails.

Constant Contact
Constant Contact is another simple email marketing campaign, with features that won’t have you confused, and real people to talk with over the phone about your success.

2. Build Your Email List

This is where the marketing really comes in. You want people to sign up for your newsletter, and an easy way to do this is to encourage customers through social media. Another common option is to build a great landing page for your website that includes opt-ins that are easy to find when scrolling through your website.

3. Create Good Content

You know what kind of content usually sticks with you when you come across others’ marketing techniques. Write appealing content in the newsletters and add links to your website. Ensure that it is mobile-friendly, meaning that it is easy to read, and still aesthetically appealing when looked at through a smart-phone or tablet.

Be sure to focus on the email’s subject. You don’t want to stray too far away from what the point of the email was, leaving your clients confused. Make the content of the email easy to read, and interesting.

4. Stick With Your Schedule

You don’t want to be overbearing with your marketing techniques. Pick how often you want to send emails out to your customers and stick with it. This way, your clients will know when the next time is that they will hear from you. However, be careful not to blast your clients with too many emails so they get frustrated and end their newsletter subscription with you.

When deciding to start an email newsletter marketing campaign, consult with your whole team to brainstorm some ideas. Connect with Art Unlimited to talk through new kinds of marketing ideas for your business. Our team can help guide you through the process of starting an email newsletter.

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