A website statistics service provided by Google.com, measures your website’s traffic of views and users whether it be from social networks, search engines, or a referring website. Google Analytics allows you to custom design what you want to track and how to measure it in terms of sales and performance. Google Analytics will show you if a visitor is an organic visitor (from a search engine like Google or Bing) a direct visitor (a visitor that types in the website’s address directly) or a referral (a visitor that uses a link provided by one website to get to another website). It will show the path that user chose to navigate between the website’s pages and how long that visitor was on your website.
Tracking visitors and analyzing the collected data and information is used to potentially increase the productivity of your website, make necessary website improvements and most importantly, generate more revenue. It allows you to see where on your website visitors are looking for information and the type of information they are looking for. This type of market research can help you to target your current customers with new and improved product and to gain new customers. It can also help determine security issues within a site.
All of this data collection is done with the help of your dashboard widgets, the placeholders that are set to collect specific types of information. Among the types of information gathered by Google.com are: Location (by country or city), Landing Pages (where a visitor has “landed” when they arrived on your website), and Mobile (how many visitors came into your site using some type of mobile device. It can also tell you which type of mobile device was used – Android, iPhone, etc).
The Google Analytics widgets can be set to Metric, Timeline, Table, Pie Chart and more. These settings will allow you to see the information as a single number (Metric), as a value for each day over time (Timeline), or as a comparison to other pieces of information (Table, Pie Chart, etc).
Lastly, there are two filters that should be set up. One is a filter for you, the website owner, and the other for website support. With those filters in place, the information that is gathered by Google won’t be skewed by any visits you make to your website or by any technical support work that is being performed on your website.