SEO Blogging Professional Online Marketing

Offering your visitors good answers to their questions about your product or services is the key to blog interest and possible site engagement.

The Three Elements of a Good Blog

1. Good Content

A good blog answers questions with good information or provides tips on how to do something. Keeping your blog relevant to your product or service will engage potential clients, leading them to the website for further information.
When writing a blog, start by asking what your content is asking, or what do you expect your reader to walk away with.

2. Links To Your Site or Other Blogs

Offer two to three avenues to your website through “anchor text”.  This is a link to a page on your website that will offer further information or a product link. By adding anchor text, you are opening a door to the website, allowing your reader an opportunity to further their knowledge or research your product or service. Always provide a Call To Action. This is a direct link to a contact form or phone number.

3. Being “Findable”

Content is for your reader; the Keyword is for the search engines. Be findable through SEO by including a keyword or a few specific keywords that are relevant to your blog and the information you are providing your reader.Keyword placement is strategic. There are three main places where keywords should be located:

1. Title
2. Heading (H-Tag)
3. Content

There is no need to over-do it with keywords.  Readability is more important.  Find ways to use variations of the same word within the content. If it sounds like you have used your keyword too much, you have. Become a thesaurus. If your keyword seems overdone in your content, find other ways to say the same thing.

Working in Your Keyword

EXAMPLE

Your Keyword is “FISHING TRIP”.

TRIP:  journey, excursion, outing, adventure, vacation, weekend, etc.

BLOG TITLE:  Get Away!  Plan A Fishing Trip

When I think back on my summers as a kid, I remember the silence between my dad and I as we sat upon the glassy lake early in the morning. He would occasionally give a wink or a grin, but most of the time we just sat, waiting for a tug at the line to break silence. Those are some of my favorite memories.  Today I have a son of my own and I would love to share that experience with him, in hope that he will someday hold the same kind of memories.

Life has gotten busy, and getting away for an angling adventure requires some planning. What I have found, as my son and I plan out the details of our trip, is that laying out the adventure is a great way to build the anticipation and spend some time together.

We have decided to share our tips with you so that you can build some great memories too.

HEADING:  The Whats and Wherefores of Your Fishing Trip

Blah blah blah (CONTENT)….work in a link to a related web page or older relevant blog.  Create a text link to tie this blog with that other page or blog.

Heading:  Fishing Trip Necessities

Blah blah blah (CONTENT) … work in a link to a related web page or older relevant blog.  Create a text link to tie this blog with that other page or blog.

CTA (Call to Action):  Contact Awesome Amazing Fishing Guide Service for help planning your next fishing vacation.

CTA BUTTON  “CONTACT US”

General Tips of the Trade

  • Shoot for 300-500 words per blog.
  • Use bulleted lists, if desired.
  • Keep the text simple, but relevant.
  • Read other blogs of the same subject matter for inspiration.
  • Have fun, don’t stress, keep them coming. – shoot for at least one to two blogs a month minimum.
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