PPC stands for pay-per-click, which is a part of digital marketing. This is where a company can pay a fee for each time someone clicks on one of their ads. A higher budget will make your end result better – and sometimes quicker. PPC helps you gain fast brand awareness while your SEO strategy works on raising your website ranking organically.
Why PPC Is The Way to Go!
PPC is one of the key factors for having great advertisements online. It allows your business to flourish and rise above others. Now, it may take some time and money, but in the long run, PPC will put you ahead of your competitors. After at least a month of PPC advertisement, you should be able to see a difference in your business. This could be an increase in customers, more phone calls, or more visits to your site. After a few months, you will be able to compare your data and get a better idea of where your budget should be for each campaign.
Google Ads & Google Local Ads
There are several different types of PPC advertisements. Two types are Google Ads and Google Local Ads. These two ad tools will benefit you and your company by garnering more traffic to your website and more conversions. Conversions are what you want. You’re paying for Google to put your business ahead of other businesses in the search engine results page (SERP). Paying for the higher spot gives you leverage. You create your ads exactly how you want them, no guesswork. You then ‘bid’ on keywords to win a spot at the top of the SERPs. Conversions turn into revenue for your business. Google Ads can also raise brand awareness for your business. Both of these things are the desired end results for using PPC.
Value of PPC Results
Pay-per-click ads provide more value than just getting your brand at the top of the SERP. Google is the most popular search engine and receives the most traffic; this alone benefits your PPC campaigns. Paying for bids to get your ad to the top of the results page gives you greater potential for more clicks, impressions, and possible conversions. As you generate more keywords you can save money.
PPC allows you to get your brand out there and draw more people to your site as the organic results are growing. PPC can also help raise the organic results as time goes on. PPC directs the right customers at the right time to your ads. This is one of the most powerful tools you could use to get your brand out there and get the income you want.
Setting The Budget
The best part of pay-per-click ads is your budget won’t spiral out of control. You set the spend you want and let the ads run without worry of surpassing it. This means your ads are shown throughout the month without spending all the budget right at the beginning.
Budget control is only one part of how and when you want your ads to show. You can set the demographics, the locations, the times, and even certain audience types. With all this in hand, PPC is the most beneficial advertisement tool out there.
Multiple PPC Campaigns
Along with all of the features which define your campaign, you can create more than one campaign. This allows you to differentiate between your brand and the different services your company may offer. Your campaigns can showcase anything your business does. It even allows you to share different specials your business may have going on at different times of the year. For instance, you could choose to have campaigns for each of these things running throughout the year:
- Sharing your brand to raise awareness before searchers need your services
- The type of roofing style or material you want to promote
- Services your business offers, whether year-round or seasonally
- Discounts available during a certain season or to new customers
Each campaign you have has its own budget, allowing you to remain firmly in control of how many people view one or multiple ads. If you want your brand to be the main focus rather than the service advertisement it could be.
Pay-per-click may be spendier than the natural organic results on search engines, but it has many benefits. The positive side of this is it gets your business known – and quickly. It gets you more conversions and traffic to your website and store. It allows for reliable and relevant results.
Art Unlimited is a Google Premier Partner and has years of experience in creating tailored PPC campaigns. Connect with us to learn more about how we can help you with your PPC strategy.