Think you use enough pictures in your online marketing? Here are 5 great reasons why you should take a good look at your visual marketing efforts.
1. Our brains naturally process images faster and easier.
90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text (HubSpot, 2017). People are busy. The popularity of short-form content –think Twitter and its 140 character max– proves people like to skim and move on. Using images makes your content easier to consume.
It’s probably also why articles with images get 94% more views!
2. It’s cheap and easy.
For small businesses such as resorts or roofing contractors, taking your own pictures makes for easy and cheap marketing assets. If you’re running your local government site, it is also a way to draw people to your site. Almost everyone these days has their smartphone attached to their hand. Many smartphones tout features like hi-definition cameras and built-in image and photo editing. It has never been easier to take and share pictures.
Pictures you take yourself may not be nice enough to feature on your homepage or in print. However, they can make fantastic material for social media, blog posts, and case studies. Businesses on Facebook see a 37% increase in engagement when they include a photograph with their posts. What a perfect reason to use your phone to snap a picture and then post it to your Facebook page!
3. Appeal to your audience.
Do you know where your target audience hangs out online? If they like to read blog posts or are hanging out on Pinterest or Instagram, you need to make sure you are there with content they would love to share and consume.
Even if your audience isn’t Instagramming or Snapchatting their days away, don’t discount the power of using images – 40% of people will respond better to visual information than plain text. They will even recall 65% of the visual content they see for three days longer than text (HubSpot, 2017).
4. Stay competitive.
At Art Unlimited, we know how important it is to be cutting edge and leading the latest trends. That’s why we think it is a good idea to check out what your competitors are doing. According to HubSpot, 70% of marketers plan to increase their use of original visual assets in 2019. If your competition is loading their blog posts and Facebook pages with great pictures, don’t get left in the dust.
5. Use Your Pictures to Look Professional and Trustworthy.
Visual cues can say more to a potential customer than you might think. According to one study:
60% of consumers are more likely to consider a business whose images appear in local search results. – Michael Del Gigante
Even more importantly, over 46% of people say a website’s design is the number one criterion for deciding if a company is credible. Do you depend on your customers to trust you? If you do, you might want to make sure you take a good look at the amount and quality of images on your website.
Go Forth and Start Snapping Your Camera
If you are looking for marketing tips on how to take better pictures, check out our post on Image Quality and Optimization. Or if you are looking for helpful solutions to using more images in your social media marketing, we wrote about that too. There are countless ways and places to use images in your marketing, many easy and appealing!
Do you need help creating a better visual strategy for your online marketing? Check out all of the helpful tips we post on our blog or contact Art Unlimited to talk with one of our marketing experts. We don’t leave any hidden costs for you to discover and you will own any files we create for you.