On the second morning of our Raise the Roof conference, armed with cups of coffee and a good night’s rest behind us, we all gathered together again for some phenomenal presentations on PPC, ROI, and targeting the right client. 

Beth-presenting_webUtilizing the information we learned yesterday, today’s tasks were filled with a lot of hands-on practice in developing an effective marketing campaign.

We made sure to spend time talking one-on-one: AU team members with roofing contractors, digging deep into websites and setting up plans for the upcoming marketing campaigns.


After lunch we had a brainstorming session and learned about the nitty-gritty of servers and programming from our very own Mike Mike-presenting_webLaulunen.

By the end of the evening, the wheels were turning, and the contractors were filled with a renewed energy and excitement for optimizing their business plans and reaching out in their local community.

We are going to miss this great group of business strategists and construction entrepreneurs. It’s been a great two and a half days working on roofing marketing, and everyone has come away with something of benefit.

Although we are a little sad to leave Pehrson’s Lodge behind us, we are looking forward to diving back into our daily routine and doing what we do best: bringing life to marketing.Anna_Juan_web