It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and current for your followers? Here are a few ways to help you keep your social media helpful and intriguing.
Reuse, Refurbish, Recycle.
Don’t be afraid to reuse or recycle your content that may be helpful, even if it is the second time around. If you have content that answers important questions, or received a large amount of engagement, post it again! Just don’t go crazy.
Refurbishing content is a great way to recycle quality information that may be just as relevant now as it was when you first posted it. Refurbishing content can also give you a second chance to get better engagement on a post that might not have been posted at an optimal time, or change wording you think may have been confusing to your audience.
Use Your Team.
Remember that when a customer hires your roofing business, it is your team that shows up at their door. Don’t be afraid to promote and create content that highlights your team as a whole or even individual employees.
You could wish one your employees a happy birthday post along with a picture of them during their birthday month. Or you could have a “get to know us” segment once a month and ask an employee some light questions like their favorite sports team, favorite food along with a picture. Give your business a face that customers can connect with.
If your team has a get-together, is helping with a charity, or is especially proud of a roof they just completed, let your social media followers know! Snap photos at events showing that your team enjoys being together, or show before and after photos of a roof or project you did that showcases your work.
The point of posts like these is to break down the employee/customer wall and cultivate a personal relationship. Customers are more likely to use a service where they feel like they know the company well and have a personal relationship with them.
Share Relevant Content.
Each industry has a network of manufacturers and business partners, use this to your advantage! Roofing companies deal with many different businesses that also have social media profiles. Follow your roofing manufacturers and roofing supply companies and share their content. If your shingles manufacturer is giving back to their community with volunteer work, or has an informational post on different types of shingles that could help your customers, share it!
Show your audience that you care about and appreciate working with other companies, and hopefully they will do the same in return. Creating a social media relationship with one of your manufacturers could lead them to sharing your roofing business’s content, increasing your reach across your social platforms.
Other relevant content may be things like DIY house projects, or even upcoming weather reports. Don’t overload your audience with just your product and your offers. Instead, give them content they can engage with, are interested in learning about, and that can be useful to them in other ways. If you post helpful videos for “around the house” projects like painting a garage floor or staining a deck, people watching those videos will associate your business name with helpful and quality information, making them more likely to contact you when they need to hire a roofing contractor.
These are just a few of the ways you can keep your roofing business’s social media engaging and current for your followers. Be sure to check back to Art Unlimited’s blog for more useful tips on social media and digital marketing for your business. If you need help with your social media management, contact us today! We’re more than happy to discuss the options that you have available.