The Roofers

Marketing is a tool you use to grow your business at a steady rate. It is also an avenue for you to promote what you do, from specific services to sharing more about your team. [...]

Managing customer relationships is crucial for your roofing business. By keeping relationships with existing customers, they will spread the word to potential customers. The problem is choosing which customer relationship management (CRM) tool is best [...]

We are living in an increasingly digital world. I can still remember life without the internet, and my how things have changed! Art Unlimited has been around longer than the World Wide Web, and now [...]

An on-point, relevant marketing strategy can be one of the most powerful tools for your roofing company’s success, but many businesses get stumped at step one: Where do I begin? Check out Art Unlimited’s tips [...]

Planning to check out the International Roofing Expo this February? We’ll be there! Here are the top booths we recommend Roofers check out as you are planning your trip. […]

Recently, I met with some of our tech-savvy roofing contractors from across the United States. […]

In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, [...]

30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario [...]

Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a [...]

You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to [...]

When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, [...]

This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the [...]

As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media has recently become one of the top ways to connect with customers on a personal [...]

Most roofing contractors I know do not have time to write their own blogs.  Many hire office staff to do the work for them.  Some do carve out time to do it themselves.  The fact [...]

Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One  of the first [...]