Why Your Roofing Leads Are Slower This Year
In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, [...]
How To Write The Best Meta Descriptions For Roofing Websites
30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario [...]
How to Do Keyword Research for Your Roofing Company
Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a [...]
How to Be Ready to Land The Big Roofing Contract
You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to [...]
Paid Advertising Predictions for 2017 – Look Out People!
When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, [...]
State of the Roofing Industry
This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the [...]
4 Great Blog Ideas for Your Roofing Company
Most roofing contractors I know do not have time to write their own blogs. Many hire office staff to do the work for them. Some do carve out time to do it themselves. The fact [...]
A Better Marketing Strategy for Your Roofing Business
Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One of the first [...]
Great Technology Tools for Roofing Contractors
5 Roofing Contractors Share Their Favorite Technology Tools Recently, I met with some of our tech-savvy roofing contractors. Using technology allows each of these businesses to have a strong, seamless integration with clients and team [...]