The Roofers

//The Roofers
  • How to write the best meta descriptions for roofing websites

How To Write The Best Meta Descriptions For Roofing Websites

By |May 29th, 2018|

30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]

  • How to Do Keyword Research for Your Roofing Company

How to Do Keyword Research for Your Roofing Company

By |March 19th, 2018|

Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful internet marketing and it is changing all the time, with the most recent development being the need to implement keywords that are specifically targeted towards voice search.


  • How to Be Ready to Land The Big Roofing Contract

How to Be Ready to Land The Big Roofing Contract

By |October 2nd, 2017|

You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]

  • Preparing Your Roofing Company for Emergency Storm Repairs

Preparing Your Roofing Company for Emergency Storm Repairs

By |September 11th, 2017|

Storms are a part of nature. They are something that is bound to happen every so often. This is why it is important that your roofing business be prepared to act when calamity strikes. Business chaos can start to creep in as your phone starts ringing off the hook for emergency roofing calls. Here are some tips to keep your roofing business prepared to serve those in need of support in a professional and calming manner. […]

  • Tips for Nailing the Perfect Roofing Blog

4 Tips for Nailing the Perfect Roofing Blog

By |July 5th, 2017|

One of the best ways to keep fresh content circulating on your website is blogging. The right blogs can give your roofing or construction business a chance to answer frequently asked questions, keep customers in the loop, and show what is coming up in the future. But crafting a blog that is informative & engaging can be a difficult task. No matter the format of the blog, there are four points to keep in mind:


  • Industry Insights from the roofer's coffee shop

Industry Insights From The Roofer’s Coffee Shop

By |June 19th, 2017|​ ​was​ ​originally​ launched​ ​in​ ​the​ ​1980’s​ ​by​ ​Vickie​ ​Sharples. ​ ​You​ might have​ ​known​ ​it​ ​by​ ​a​ ​different​ ​name​ ​then, ​​​Roofers​ ​Exchange.​ ​ It​ ​was​ ​a newspaper​ ​that​ ​Vickie​ ​developed,​ ​printed,​ ​and​ ​distributed​ ​to​ the roofing industry. ​ ​It​ ​included​ ​articles helpful​ ​to​ ​roofers, ​​classifieds​ ​from​ ​those​ ​in​ ​the​ ​industry​ ​looking​ ​to​ ​buy​ ​or​ ​sell​ ​pieces​ ​of equipment​ ​and​ ​advertisements​ ​from​ ​distributors and manufacturers. ​ ​The​ ​newspaper​ ​grew​ ​in​ ​popularity​ ​for​ ​southern​ ​Californian roofers,​ ​and​ ​by​ ​1990,​ ​Vickie​ ​was​ ​distributing​ it ​nationally.  


  • It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and current for your followers? Here are a few ways to help you keep your social media helpful and intriguing. 1. Reuse, Refurbish, Recycle. Don’t be afraid to reuse or recycle your content that may be helpful, even if it is the second time around. If you have content that answers important questions, or received a large amount of engagement, post it again! Just don’t go crazy. Refurbishing content is a great way to recycle quality information that may be just as relevant now as it was when you first posted it. Refurbishing content can also give you a second chance to get better engagement on a post that might not have been posted at an optimal time, or change wording you think may have been confusing to your audience. 2. Use Your Team. Remember that when a customer hires your roofing business, it is your team that shows up at their door. Don’t be afraid to promote and create content that highlights your team as a whole or even an individual employee. You could wish one your employees a happy birthday post along with a picture of them during their birthday month. Or you could have a “get to know us” segment once a month and ask an employee some light questions like their favorite sports team, favorite food along with a picture to give their name a face. If your team has a get together, is helping with a charity, or is especially proud of a roof they just completed, let your social media followers know! Snap photos at events showing that your team enjoys being together, or show before and after photos of a roof or project you did that showcases your work. The point of posts like these is to break down the employee/customer wall and cultivate a personal relationship. Customers are more likely to use a service where they feel like they know the company well and have a personal relationship with them. 3. Share Relevant Content. Each industry has a network of manufacturers and business partners, use this to your advantage! Roofing companies deal with many different businesses that also have social media profiles. Follow your roofing manufacturers and roofing supply companies and share their content. If your shingles manufacturer is giving back to their community with volunteer work, or has an informational post on different types of shingles that could help your customers, share it! Show your audience that you care about and appreciate working with other companies, and hopefully they will do the same in return. Creating a social media relationship with one of your manufacturers could lead them to sharing your roofing business’s content, increasing your reach across your social platforms. Other relevant content may be things like DIY house projects, or even upcoming weather reports. Don’t overload your audience with just your product and your offers, give them content they can engage with, are interested in learning about, and can be useful to them in other ways. If you post helpful videos for “around the house” projects like painting a garage floor or staining their deck, people watching those videos will associate your business name with helpful and quality information, making them more likely to contact you when they need to hire a roofing contractor. These are just a few of the ways you can keep your roofing business’s social media engaging and current for your followers. Be sure to check back to Art Unlimited’s blog for more useful tips on social media and digital marketing for your business. If you need help with your social media management, contact us today! We’re more than happy to discuss the options that you have available!

How to Keep Your Roofing Content Exciting for Your Followers

By |January 30th, 2017|

It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and […]

  • Paid Advertising Predictions for 2017 - Look Out People!

Paid Advertising Predictions for 2017 – Look Out People!

By |December 1st, 2016|

When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, we came across some great findings that we think could help you better prepare as well. So grab your planning notebook and read on! […]

  • How an Election Year Impacts Your Roofing Business

How an Election Year Impacts Your Roofing Business

By |September 12th, 2016|

No matter your political affiliation, as a business owner, you want to know how the upcoming elections will impact your business. The focus of this concern, however, is a little smaller than you might have first suspected. […]

State of the Roofing Industry

By |May 2nd, 2016|

This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the […]

Celebrating Our Clients’ Success

By |April 18th, 2016|

The Art Unlimited team is proud to work with many award-winning companies. From community involvement to using cutting-edge technology, our clients are earning distinction in their industries. Here’s a handy list of recent honors won […]

  • online lead generation follow up for online marketing practices

Best Practices for Following Up With Your Online Lead

By |October 5th, 2015|

The facts have indicated for many years that most of the online leads generated by marketing efforts are wasted. This is true across the board for nearly every industry.  For small to mid-sized businesses facing the challenge of growth, you may be wondering: “How can I fix this?” […]

  • video production for roofing contractors

Video: the Next Big Thing for Roofing Contractor Marketing

By |September 21st, 2015|

Video continues to evolve as an incredible means of engaging current and future clients in online marketing. […]

  • inbound roofing marketing for lead closure and making the esale

How to Close those Roofing Leads

By |June 16th, 2015|

Closing leads is a difficult business.  I would know. When I graduated from college, I panicked and took the first job that was offered to me….as a door to door salesman. It was not a good fit.   […]

  • great blog ideas for roofing contractors

4 Great Blog Ideas for Your Roofing Company

By |May 27th, 2015|

Most roofing contractors I know do not have time to write their own blogs.  Many hire office staff to do the work for them.  Some do carve out time to do it themselves.  The fact is that coming up with unique, valuable blog posts can be extremely difficult – especially on a busy schedule.  […]

  • roofing decider sales tool for roofing contractors

The Roofing Decider: Your #1 Sales Tool

By |May 14th, 2015|

Wouldn’t it be nice if your customers knew the basics of a roofing system before they met with you?  If they understood the different  benefits attached to the products you work with, without having to sit through an extensive sales pitch?  That’s what we thought – and why we developed the Roofing Decider.


Marketing Strategies for Roofing Contractors: Utilizing “Trust”

By |January 16th, 2015|

For today’s tip about marketing strategies for roofing contractors, we’d like to focus an integral component to a successful business: trust. […]

A Better Marketing Strategy for Your Roofing Business

By |January 13th, 2015|

Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One  of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]

Great Technology Tools for Roofing Contractors

By |January 6th, 2015|

5 Roofing Contractors Share Their Favorite Technology Tools
Recently, I met with some of our tech-savvy roofing contractors. Using technology allows each of these businesses to have a strong, seamless integration with clients and team members.

The common thread that I found between these companies was they utilize technology as a tool, enabling their current staff to work smarter!  So what are the top tech tools these guys use?

If you are looking at increasing technology usage in your roofing company, check out these options! […]

Raise the Roof Conference – Going Remote Part 2

By |November 12th, 2014|

On the second morning of our Raise the Roof conference, armed with cups of coffee and a good night’s rest behind us, we all gathered together again for some phenomenal presentations on PPC, ROI, and targeting the right client.  […]

Raise the Roof Conference – Going Remote Part 1

By |November 10th, 2014|

Live Feed Blog!

Today is not your average day at Art Unlimited. Here we are, gathered at Pehrson’s Lodge for another fantastic Raise the Roof Conference.


Raise the Roof Conference 2014

By |January 21st, 2014|

The 2014 Art Unlimited Raise the Roof Conference on January 6th & 7th was a HUGE success! Where else can you hold the most successful conference in -28⁰ F weather but in Northern Minnesota!