30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]
Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful internet marketing and it is changing all the time, with the most recent development being the need to implement keywords that are specifically targeted towards voice search.
You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]
Storms are a part of nature. They are something that is bound to happen every so often. This is why it is important that your roofing business be prepared to act when calamity strikes. Business chaos can start to creep in as your phone starts ringing off the hook for emergency roofing calls. Here are some tips to keep your roofing business prepared to serve those in need of support in a professional and calming manner. […]
One of the best ways to keep fresh content circulating on your website is blogging. The right blogs can give your roofing or construction business a chance to answer frequently asked questions, keep customers in the loop, and show what is coming up in the future. But crafting a blog that is informative & engaging can be a difficult task. No matter the format of the blog, there are four points to keep in mind:
RoofersCoffeeShop.com was originally launched in the 1980’s by Vickie Sharples. You might have known it by a different name then, Roofers Exchange. It was a newspaper that Vickie developed, printed, and distributed to the roofing industry. It included articles helpful to roofers, classifieds from those in the industry looking to buy or sell pieces of equipment and advertisements from distributors and manufacturers. The newspaper grew in popularity for southern Californian roofers, and by 1990, Vickie was distributing it nationally.
It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and […]
When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, we came across some great findings that we think could help you better prepare as well. So grab your planning notebook and read on! […]
No matter your political affiliation, as a business owner, you want to know how the upcoming elections will impact your business. The focus of this concern, however, is a little smaller than you might have first suspected. […]
The facts have indicated for many years that most of the online leads generated by marketing efforts are wasted. This is true across the board for nearly every industry. For small to mid-sized businesses facing the challenge of growth, you may be wondering: “How can I fix this?” […]
Closing leads is a difficult business. I would know. When I graduated from college, I panicked and took the first job that was offered to me….as a door to door salesman. It was not a good fit. […]
Most roofing contractors I know do not have time to write their own blogs. Many hire office staff to do the work for them. Some do carve out time to do it themselves. The fact is that coming up with unique, valuable blog posts can be extremely difficult – especially on a busy schedule. […]
Wouldn’t it be nice if your customers knew the basics of a roofing system before they met with you? If they understood the different benefits attached to the products you work with, without having to sit through an extensive sales pitch? That’s what we thought – and why we developed the Roofing Decider.
For today’s tip about marketing strategies for roofing contractors, we’d like to focus an integral component to a successful business: trust. […]
Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]
5 Roofing Contractors Share Their Favorite Technology Tools
Recently, I met with some of our tech-savvy roofing contractors. Using technology allows each of these businesses to have a strong, seamless integration with clients and team members.
The common thread that I found between these companies was they utilize technology as a tool, enabling their current staff to work smarter! So what are the top tech tools these guys use?
If you are looking at increasing technology usage in your roofing company, check out these options! […]
On the second morning of our Raise the Roof conference, armed with cups of coffee and a good night’s rest behind us, we all gathered together again for some phenomenal presentations on PPC, ROI, and targeting the right client. […]
Live Feed Blog!
Today is not your average day at Art Unlimited. Here we are, gathered at Pehrson’s Lodge for another fantastic Raise the Roof Conference.
The 2014 Art Unlimited Raise the Roof Conference on January 6th & 7th was a HUGE success! Where else can you hold the most successful conference in -28⁰ F weather but in Northern Minnesota!