Know your inbound!

When you use call tracking, you’re able to extend the potential of your sales process through a variety of ways.

How It Works

When you choose to set up call tracking, you will be assigned a number that will contain the same area code to be used on your website. This will be your call tracking number. Any calls made from your call tracking number will be forwarded to the destination number (your office number). If you enable recording, by default we will enable a message that your customers receive prior to being connected to someone at your business (“This call will be recorded for quality assurance”).

The Process

Call tracking can be used to on your website and across your digital marketing to ensure you don’t miss a lead. The process to set up your call tracking starts with going through all the places on your website and on the all your Internet claimed places that your phone would appear.


The Data

When you use call tracking you are able to view your calls in many different data formats. You will be able to see a timeline of the calls you are receiving, along with the option to filter by different criteria.

You can listen to the recorded calls, answer text messages to your number, and check the geographic location of where callers come from. Listening to previous calls can be an incredibly valuable for training, for developing caller context, and for future sales tracking efforts. This also allows for greater accountability within your company on how your calls are being handled.

To know more accurately where your calls are coming from, you can track specific campaigns using different numbers to ensure you know how much traffic your campaign is generating. One example is using a separate number for your newsletter to track its effectiveness in creating conversions. You will be able to see a campaign graph that shows the percentage of calls from each number you are tracking.

 

Your Custom Settings

Your call tracking software allows you to create challenges (having to press 1 before being connected) or blocks on specific types of callers.

Creating call flows allows you to have many choices from how many times a phone rings before being forwarded somewhere, to calling multiple numbers until one picks up (simultaneous calling). Developing a weighted distribution is possible to ensure your sales team gets an equal amount of leads, while having repeat callers directed to the same person. You can also distribute these calls by zip code or area code.

settings

Paid Vs. Free

If you wish to use the free version of call tracking, you will be able to have:

  • A tracking number on your site & your online marketing
  • A weekly or monthly email report summary of your calls (with information such as the widget below)

The paid version of call tracking includes all the information in the previous pages as well as:

  • A tracking number on your site & your online marketing
  • A weekly or monthly email report summary of your calls
  • Downloadable Recorded Calls
  • User interface access with a Manager access (and optional additional viewer’s access)
  • Option to receive emails for each call with an attached recording (to use for intercommunication & new client flow)

 

Case Study

After launching our call tracking software for use, one of our clients was able to tangibly track changes in his sales process. Here are the results he was able to quantify of enabling call tracking for his site.

The call tracking system has turned our company around. Immediately after implementing the system we were able to accurately track lead calls and realized many potential leads were being lost due to our old phone system. Here are some benefits:

1. Removed the auto-attendant from our phone system saving $50.00 per month in costs.
2. Removed the call center calls, saving an average of $1,800 per month in costs.
3. Savings allowed us to hire another person to help with call handling so we always have a live person answering the phone.
4. In just 3 days we were able to call back 27 callers, who had called for an estimate but hung up. Out of those 27 leads, 21 estimates were set. Out of the 21 estimates 13 jobs were won for a total of $111,306 in work.
5. Recording calls has helped us also train and correct call handling and conversations. We now get much better information into our CRM system for tracking, emailing and follow-up.
6. Knowing that all calls are recorded also helped ensure everyone is eager to answer the phone, where they may have relied heavily on voicemail before.
7. From a management standpoint, there is simply no better way to keep our finger on the pulse of the business than to hear the conversations between staff and customers. It allows us to hear first-hand exactly what the issues are and address them immediately.

Looking back, my regret is not implementing this system sooner. There’s no telling how much not having it hurt our customers and our business.

Ken K., Kelly Roofing

Another Testimonial

As if the case study wasn’t enough, we’ve been able to connect with other businesses that have been seeing the difference that call tracking can have for their business.

I’m so thankful that we now have access to this new call tracking tool. What I learned was that we were losing a good number of opportunities to missed calls, mishandled calls, and to things like our staff not returning phone calls. While this is maddening as an owner to find out, it’s nice to know that I now have the tools to hold my team accountable and to train them to handle calls in a different way. I plan on putting together a strategy and presenting this to my team asap. This would not be possible without the investment that Art Unlimited made to make this tool available to us. Thanks for always staying on top of the latest tools available that can help clients like us.

Joseph R. Texas Roof Repair


Find out how call tracking can help your business today! Connect with your account manager for recommendations on how to utilize this tool for your business needs.

Call Tracking Form