Track Calls For Better Lead Attribution
Understanding your customers' final point of conversion can feel like a large task. One way to follow the customer’s path is with call tracking. Call tracking makes tracking lead sources possible and can also improve customer experience. We can help you assess lead quality and staff performance, providing better service to your potential customers.
How To Know You Need Call Tracking
- If you don't know where your calls are coming from.
- If you don't know how the phone is being answered.
- If you want to know how callers are being treated.
- If you want to know more than "I found you on Google."
- If you want to know data on how many calls are picked up or missed.
- If you want to improve lead tracking.
- If you want to be able to forward calls to a different number when you're gone.
Solutions We Provide For Lead Attribution And Quality
- Named call tracking numbers so you hear where people are calling from. Calls start with a whisper of “Call from [Google Ads, Bing Ads, Yelp, Social media, Digital Marketing, Website, etc.].”
- Tracking includes:
- A tracking number on your site and your online marketing.
- An optional weekly or monthly email report summary of your calls showing total calls, new callers, and total and average durations.
- Downloadable recordings to listen to calls and improve intercommunication & new client flow.
- User interface access with Manager-level access and optional additional viewer's access.
- Track the performance of call answering employees.
- See what percent of calls are answered or missed.
How Call Tracking Works
To begin, you need a trackable phone number with your area code. We assign one for your website. Any calls to this call tracking number will be forwarded to the destination number (your office number). If you enable recording, we will enable a message for your customers to receive before being connected to someone at your business, such as "This call will be recorded for quality assurance."
Call tracking can be used across your digital marketing to ensure you don't miss a lead. Once you have a trackable phone number, our team goes through your website and other places where your phone would appear online, such as Facebook, GMB, Yelp, and Bing.
Call Tracking Data
Call tracking software allows you to view your calls in many different ways. You will be able to see a timeline of the calls you are receiving, along with the option to filter by different criteria.
You can:
- Listen to the recorded calls. This is valuable for training, developing caller context, and creating accountability for handling calls within your company.
- Answer text messages. Save time and confusion by not having to jump around to different platforms to answer text messages.
- Check the geographic location of where callers come from. Know how valuable incoming leads are and learn how to adjust your marketing strategy.
You can track specific campaigns using different numbers to accurately judge how much traffic your campaign is generating. One example is using a separate number for your newsletter to track its effectiveness in creating conversions. You will see a campaign graph showing the percentage of calls from each number you are tracking.
See How Call Tracking Is Helping Our Clients
After launching our call tracking software for use, one of our clients could tangibly track changes in his sales process. Here are the results he was able to quantify by enabling call tracking for his site.
The call tracking system has turned our company around. Immediately after implementing the system, we were able to accurately track lead calls. We realized many potential leads were being lost due to our old phone system. Here are some benefits:
- Removed the auto-attendant from our phone system saving $50.00 per month in costs.
- Removed the call center calls, saving an average of $1,800 per month in costs.
- Savings allowed us to hire another person to help with call handling, so we always have a live person answering the phone.
- In just 3 days, we could call back 27 callers who had called for an estimate but hung up. Out of those 27 leads, 21 estimates were set. Out of the 21 estimates, 13 jobs were won for a total of $111,306 in work.
- Recording calls has helped us also train and correct call handling and conversations. We now get much better information into our CRM system for tracking, emailing and follow-up.
- Knowing that all calls are recorded also helped ensure everyone is eager to answer the phone, where they may have relied heavily on voicemail before.
- From a management standpoint, there is simply no better way to keep our finger on the pulse of the business than to hear the conversations between staff and customers. It allows us to hear first-hand exactly what the issues are and address them immediately.
Looking back, my regret is not implementing this system sooner. There's no telling how much not having it hurt our customers and our business.
–K K., Kelly Roofing
As if the case study wasn't enough, we've been able to connect with other businesses seeing the difference call tracking can have for their business.
I'm so thankful that we now have access to this new call tracking tool. I learned that we were losing a good number of opportunities to missed calls, mishandled calls, and things like our staff not returning phone calls. While this is maddening as an owner to find out, it's nice to know that I now have the tools to hold my team accountable and to train them to handle calls in a different way. I plan on putting together a strategy and presenting this to my team asap. This would not be possible without the investment that Art Unlimited made to make this tool available to us. Thanks for always staying on top of the latest tools available that can help clients like us.
–J R. Texas Roof Repair
Record All Of Your Calls With Call Tracking
Find out how call tracking can help your business today! Connect with your account manager for recommendations on how to utilize this tool for your business needs.
