To begin, you need a trackable phone number with your area code. We assign one for your website. Any calls to this call tracking number will be forwarded to the destination number (your office number). If you enable recording, we will enable a message for your customers to receive before being connected to someone at your business, such as "This call will be recorded for quality assurance."
Call tracking can be used across your digital marketing to ensure you don't miss a lead. Once you have a trackable phone number, our team goes through your website and other places where your phone would appear online, such as Facebook, GMB, Yelp, and Bing.
Call tracking software allows you to view your calls in many different ways. You will be able to see a timeline of the calls you are receiving, along with the option to filter by different criteria.
You can track specific campaigns using different numbers to accurately judge how much traffic your campaign is generating. One example is using a separate number for your newsletter to track its effectiveness in creating conversions. You will see a campaign graph showing the percentage of calls from each number you are tracking.
After launching our call tracking software for use, one of our clients could tangibly track changes in his sales process. Here are the results he was able to quantify by enabling call tracking for his site.
The call tracking system has turned our company around. Immediately after implementing the system, we were able to accurately track lead calls. We realized many potential leads were being lost due to our old phone system. Here are some benefits:
Looking back, my regret is not implementing this system sooner. There's no telling how much not having it hurt our customers and our business.
–K K., Kelly Roofing
As if the case study wasn't enough, we've been able to connect with other businesses seeing the difference call tracking can have for their business.
I'm so thankful that we now have access to this new call tracking tool. I learned that we were losing a good number of opportunities to missed calls, mishandled calls, and things like our staff not returning phone calls. While this is maddening as an owner to find out, it's nice to know that I now have the tools to hold my team accountable and to train them to handle calls in a different way. I plan on putting together a strategy and presenting this to my team asap. This would not be possible without the investment that Art Unlimited made to make this tool available to us. Thanks for always staying on top of the latest tools available that can help clients like us.
–J R. Texas Roof Repair
Find out how call tracking can help your business today! Connect with your account manager for recommendations on how to utilize this tool for your business needs.