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The Art Unlimited blog is a great place to go to for referencing the latest trends in online marketing strategies, campaigns, and technology. Here you’ll find a comprehensive list of our articles. For a more focused approach, check out the individual blog archives for Roofing Contractors, the Travel Industry, and basic Marketing Tips!

April 2015

Top 5 Small Resort Marketing Tips from Big Brands

There are so many tools available for online marketing these days, it’s hard to know what works!  So we decided to pick out 5 small resort marketing tips from Big Name Brands that can be easily translated into extremely successful strategies in the travel industry. […]

January 2015

A Better Marketing Strategy for Your Roofing Business

Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One  of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]

December 2014

The Impact of Online Reviews on a Business – Part 2

In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much like social media.  I talked about tools you can use to acquire reviews. For the DO’s and DONT’s on review site guidelines, check out: The Impact of Online Reviews on a Business – Part 1 […]

(10) Basic HTML Coding: WordPress Shortcodes

WordPress Shortcodes add built-in style This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. […]

November 2014

8 Solutions To Your Social Media Management Problems

Managing social media accounts for your business can be time consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time saving resources. All of these tool and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them! [...]

September 2014

Quality Content: Can’t You Just Write?

Focus on Quality Content! Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs and content just focusing on quantity – like your past due late night school assignments – we strive for the A grade! What makes an A grade in website content, you may ask? […]

August 2014

MozCon 2014: Top Two Social Media Takeaways

The Best of Mozcon Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient and engaging, the information presented was invaluable, and the meals and snacks were aMAZing! (Seriously, best conference food ever.) There were many great takeaways at MozCon for agencies, marketers and small businesses, but I have provided my top two here. Although this was a SEO conference, as a social media marketer, I have chosen great [...]

(1) Basic HTML Coding Options for WordPress

One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?”  When writing blog posts or editing page content there is often a need to format the content to make it stand out.  Bold text, italics and stylized headings are just a few examples of the types of formatting needed.  Thankfully, most of these basic edits are available in the visual editor mode as seen below. […]

June 2014

Level Up Your Social Media With Twitter: Part 2

In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four! […]

Hungry Panda Eats Spam!

Google Update of Panda 4.0 Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the rankings of some very well-known sites like eBay, Biography.com and aceshowbiz.com. This new algorithm searches websites for things like duplicate content, automatically generated content, and spam. If it finds these thing, it knocks the site’s rank to a level of humility. […]

March 2014

February 2014

Top 10 Blogging Do’s & Don’ts

The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very word. This blog is for both types. The following tips should keep those who fluidly blog on track and shake the cement gloves from the hands of those who fear the keyboard. […]

6 Online Marketing Trends for 2014

Online Marketing Trends This is the generation the sees the world through the screen.  So I want to share with you some key tips on how to engage users with your story / brand through the screen.  It’s not something to be afraid of, but something to embrace and embody into your daily life. […]

January 2014

Can You Find Me With Your Keyword?

Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the crawl not liking the flavor. We have been told that not enough keywords will leave us looking like a wallflower at a junior high school dance. So how do we know if the keywords we are using on our page will get us noticed? Well, it boils down to the three little words every SEO [...]

Keyword Ranking: Does it Matter?

Keyword rankings aren't everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no longer as useful as they used to be. There are new, more efficient and user friendly methods to boost SEO and keep getting traffic to your website. Keyword Ranking: The Old Mode Step 1. Keyword Research - Research with the Google keyword tool and determine which keywords you want your website to rank for. Step [...]

Top 5 Social Media Trends For 2014

If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media predictions for 2014 and picked out the ones that we believe are the most actionable and relevant. We have even included easy action steps for you to kickstart your 2014 social media marketing strategy. […]

December 2013

What Can Google AdWords Do For My Business?

Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for potential sales leads. This is great, but what is it that makes this program so much more useful than most other internet marketing tools? […]

October 2013

Share Your Customer’s Stories With Social Media

It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with your community, which over time will help to gain the trust and loyalty you need to turn them into life-long customers. A great way to do this is to share your customer’s stories that relate to your business. […]

September 2013

Website Blitz Build Recap

Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s new websites. […]

September 2012

Tutorial: Optimize Images Using Tools In Media Library

Quite often when we create a post we have a photo we would like to use with it. The problem is when we put that image into the Post it doesn’t fit right. In the past we may pull the image and try to edit it in PhotoShop or Paint or whatever software we may have on our computer system, but did you know that you can optimize images right in WordPress? […]

July 2012

April 2012

Basics of Posting a Blog

Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog itself. Both ways are acceptable. Do what works for you. […]