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The Roofers

//The Roofers

Are you a roofing contractor looking for ways to improve your local and online presence? You’re in luck! Our team devotes a lot of time to researching best practices for roofing contractor marketing and growing an online presence worthy of the workmanship you deliver to your customers.

September 2018

How AMP Boosts Your Roofing Website

Welcome to the digital age, where information can be transported across the planet and back in seconds, card catalogs are cute things of the past, and microwaves annoy us because making a bowl of Ramen can’t be finished fast enough. […]

July 2018

May 2018

How To Write The Best Meta Descriptions For Roofing Websites

30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]

March 2018

How to Do Keyword Research for Your Roofing Company

Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful internet marketing and it is changing all the time, with the most recent development being the need to implement keywords that are specifically targeted towards voice search. […]

February 2018

2018 Facebook Updates That Affect Your Business

When you’re using Facebook for fun, you may wish that everything would disappear except stuff that you really care about, like posts from your friends and a few tidbits from pages you follow. Facebook is setting out to do just that in 2018, and it’s going to seriously diminish organic reach for your small business’s Facebook page. Here’s what’s going on, what it will mean, and what you can do to keep your small business thriving socially. […]

January 2018

Logo Types and the Amount of Effort They Take

Nothing helps you promote your brand quite like a well-defined, memorable logo. When you are thinking about making a logo for your business, consider its versatility and usability. Where do you envision this logo showing up, and what culture does your business want to personify? Having a good idea of what you want before you meet with a designer will ensure your logo project is completed within budget. If you are creating a new logo (not updating an older logo) the exploratory phase of finding a business’s identity should occur [...]

October 2017

How to Be Ready to Land The Big Roofing Contract

You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]

December 2016

Paid Advertising Predictions for 2017 – Look Out People!

When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, we came across some great findings that we think could help you better prepare as well. So grab your planning notebook and read on! […]

May 2016

State of the Roofing Industry

This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the future of the roofing industry. Economy Owens Corning believes that the housing market will have a strong foundation for growth in the coming years. The US economy has remained stable despite global turbulence. As unemployment hit an 8 year low in January, consumer confidence reached pre-recession levels once again. Median household income has been on [...]

April 2016

5 Social Media Ideas for Roofing Companies

As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media has recently become one of the top ways to connect with customers on a personal and business level, and we want to help you along the way! 1. Project Photos Post photos on social media from projects that you have done recently, especially if the homeowner you worked with can provide a short reference and description of the job. This will help your customers see the great work you do, [...]

May 2015

4 Great Blog Ideas for Your Roofing Company

Most roofing contractors I know do not have time to write their own blogs.  Many hire office staff to do the work for them.  Some do carve out time to do it themselves.  The fact is that coming up with unique, valuable blog posts can be extremely difficult – especially on a busy schedule.  […]

January 2015

A Better Marketing Strategy for Your Roofing Business

Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One  of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]

Great Technology Tools for Roofing Contractors

5 Roofing Contractors Share Their Favorite Technology Tools Recently, I met with some of our tech-savvy roofing contractors. Using technology allows each of these businesses to have a strong, seamless integration with clients and team members. The common thread that I found between these companies was they utilize technology as a tool, enabling their current staff to work smarter!  So what are the top tech tools these guys use? If you are looking at increasing technology usage in your roofing company, check out these options! […]