Who is your Target Client?
Target Clients are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Use This Template!
That’s why we’ve created this handy-dandy form – so you can quickly explain your target client and disseminate that information across the organization in a palatable, organized format. This template will walk you through how to input and format the information you know about your client in a way that’s extremely easy for your entire company to understand. And since your research is already done, this is the easy part!
Your Company Name Background Target Client's Name
Example: Mary or John
Basic details about target client's role
What are some of the roles this target client plays in his or her personal and professional life?
Example: Teacher, HOA Board Member, Doctor
Relevant background information about client, such as lifestyle, education or hobbies: Where do they find their information? Demographics Gender Target Age Range 1-10 years 10-20 years 20-25 years 25-35 years 35-50 years 50-65 years 65+ years Household Income
(Consider a spouse’s income, if relevant)
Urbanicity Urban Suburban Rural What are some of the goals this client wants to achieve?
What are their pain points? What problems are they struggling with that you can help solve? What does your company do to help them solve their goals? What are their most common objections to your product or service?
What experience are they looking for when seeking out products or services like yours?