User Engagement. What is it, and how does it differ from SEO? […]
With Google rolling out new features in different test markets all the time, it’s hard to keep up with your Google Business Listing. This week our team discovered a new feature that Google rolled out in the reviews section of certain business listings, the ability to search by keyword within a business’ reviews section. This can be very helpful for consumers who are looking to compare a business on specific features of interest. Check it out below. […]
What is a Google My Business listing?
When you type your business’s name into Google, sometimes there’s a side box that pops up. It has your business name, address, phone number, pictures, a map, and a link to your business website. This is your Google My Business listing. […]
Isn’t it great when a website loads right when you click on it, lickety-split? But it’s a bummer if the information you’re expecting isn’t there. This can be a result of your computer system’s cache, and it can have many pitfalls for programmers and users alike. Here’s what caching is, when to use it, and how to get around overactive caching issues on any website.
Art Unlimited is super excited about this honor!
Minnesota Business Magazine has set up these awards to recognize all the […]
Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful internet marketing and it is changing all the time, with the most recent development being the need to implement keywords that are specifically targeted towards voice search.
The act of marketing hasn’t changed much even with the arrival of the internet. While people are using the internet to do their shopping, the marketing principles of the 4 P’s (Product, Price, Place and Promotion or Promotional Mix) are still very relevant.
Pinterest is often stereotyped as a home of nothing but fattening foods and quirky crafts, but it’s actually extremely useful for resorts and travel agencies. In fact, travel pins and searches constitute nearly 25% of all Pinterest activity! And it follows that if people are looking for somewhere to travel, they’re also going to be looking for somewhere to stay. Here’s what great ads and content on Pinterest look like.
When you’re using Facebook for fun, you may wish that everything would disappear except stuff that you really care about, like posts from your friends and a few tidbits from pages you follow. Facebook is setting out to do just that in 2018, and it’s going to seriously diminish organic reach for your small business’s Facebook page. Here’s what’s going on, what it will mean, and what you can do to keep your small business thriving socially.
Women in business are over-committed and our lives are out of control–we need to learn that we don’t have to be chained to our businesses, that we can take control of them. Recently, Art Unlimited was blessed with the opportunity to meet with Sue Hawks to hear her guidance and encouragement on this very topic! Check out her advice for women business owners with us!
In Sue Hawkes’ new book, Chasing Perfection, she outlines how to “use actionable practices to conquer self-doubt while maximizing your success,” so that you can smash down the barriers keeping you from your full leadership potential.
We need to get some work done and this blog is for you. You need to know that you are making a difference inside and outside your business and are able to take care of yourself. Being certain of yourself is essential. […]
Planning to check out the International Roofing Expo this February? We are too! Here are the top booths we recommend Roofers check out as you are planning your trip.
Nothing helps you promote your brand quite like a well-defined, memorable logo. When you are thinking about making a logo for your business, consider its versatility and usability. Where do you envision this logo showing up, and what culture does your business want to personify? Having a good idea of what you want before you meet with a designer will ensure your logo project is completed within budget. If you are creating a new logo (not updating an older logo) the exploratory phase of finding a business’s identity should occur before seeking a designer. Once you are ready to consult a designer, the process of designing a logo consists of three phases: Concept, Review, and Design.
In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business can stand the test of time. Here are things we’ve learned about consumer patterns from studying history and how your business can utilize that knowledge to keep your brick and mortar thriving. […]
Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn By Living, “If you can develop this ability to see what you look at, to understand its meaning, to readjust your knowledge to this new information, you can continue to learn and to grow as long as you live and you’ll have a wonderful time doing it.” […]
Small businesses are the very lifeblood that keep America strong. We cannot rely on big-box chains to fulfill every need of Americans, and one of the most important ways to promote your small business is to make sure that you have an excellent online presence.
One of the number one issues of all U.S. small businesses is hiring. Within the skilled laborers and manufacturing market, these workers start to dwindle even further. According to Construction Executive, 12% of construction workers will be retiring from the industry in the next 5 years. The shortage is coming and quite honestly, the roofing industry as a whole is already starting to feel the struggle. […]
If you’ve never thought about having your auto shop “preferred” by your local insurance companies, now might just be the time to start. Having your shop listed as a preferred insurance partner can, influence a sense of confidence in your customers, and get your business recommendations and referrals from the insurance agency that you partnered with. As an added bonus, you’ll likely get a free backlink to the insurance website to boost your SEO! […]
Your brand is your first impression with customers. Knowing how to keep your brand relationship moving in the right direction can keep your leads flowing. The top areas we have seen stop people’s brand in the digital realm include: […]
Art Unlimited was blessed with the opportunity to speak with Katie Benes of the Reif Center regarding their event attendance strategy. In this interview, Katie gets to the heart of how the Reif focuses their efforts to reach a wide range of audiences. […]
Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly because they don’t know how to tap them effectively. And to make it worse, most of these businesses are losing these leads without even realizing that they are doing so. […]
Social media is the new frontier for helping your resort find the right customers. But how does this happen? How do you move through social media to find out where your vacationers are? What resources will social media bring to your website that you wouldn’t otherwise have? […]
The keynote presentation by Gregg Wallick didn’t disappoint 2017 Best of Success attendees. Gregg got right down to business this year, focusing on the core components of building a great brand both inside and outside your company. […]
You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]
As the world of search turns to mobile you don’t want your collision repair business to fall behind. The fact is that in this day and age your website’s mobile usability is becoming crucial to gaining and converting leads.
Your collision repair shop has stepped into the 21st century of marketing, you have a website, but your business is still not seeing a lot of traction. There have been a lot of technology changes since websites were the norm, and they alone just can’t cut it anymore. […]
If you’re like most people, you use Google to search for things. You may notice that if you type in the same keywords on different days, you get different results. You may chalk this up to user error, however, it’s intentional, and part of what Google calls “Personalized Results.”
Google wants each user to get what they’re looking for, and it does this by building an ever changing algorithm. What’s the algorithm you ask? In layman’s terms: it’s a set of rules that Google sets to retrieve what you’re searching for. Algorithms change constantly as new technology becomes available. According to Moz, every year Google changes their algorithms 500-600 times, wow!
Storms are a part of nature. They are something that is bound to happen every so often. This is why it is important that your roofing business be prepared to act when calamity strikes. Business chaos can start to creep in as your phone starts ringing off the hook for emergency roofing calls. Here are some tips to keep your roofing business prepared to serve those in need of support in a professional and calming manner. […]
With Google wanting to help its AdWords advertisers win leads, mobile has been the new frontier of income generation. The last time you searched something on your phone, did you notice that ads took up the prime real estate? For the automotive industry alone, 62% of searches are initiated through mobile devices. This means utilizing mobile ad campaigns has never been more vital.
Here are our recommendations to win traffic from those mobile searches for collision repair services.
The short answer: Make your keywords conversational.
Identify the keywords you want to use
Use them conversationally throughout your website
Answer the questions your customers are asking by using your keywords
Customers will have questions. That’s a given. People want to know that they can trust you and your company before they sink a lot of time and money into the services you provide. When those services are something as substantial as roof replacement or repair, you’d best expect a significant number of questions coming your way.
MozCon, the emotionally exhausting whirlwind of ideas that hit you in the same time frame as a weekend and leave you as temporarily motionless as a body washed up on the shore. True to marketing form, when you finally regain all your senses, you gather all the exciting industry tidbits together and bring them back to your team with glee. If you didn’t get a chance to attend this year’s MozCon 2017, or are just looking to bounce your ideas off someone, here are the highlights we thought should be noted. […]
How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will want to use the information from the previous year. For seasonal businesses, it is also a good idea to assess your cost per lead and lead value quarterly. So get ready for your fully packed 7.8 minutes of reading, and GO!
When a storm rolls through your area, your body shop or collision repair business could have the opportunity to fill some slow times with repairs for hail damage. Here are some tips we’ve developed to help your digital presence shine after the storm has passed, and people are searching for repairs.
The age old question of how to bring new people to your community is always changing in approach. Our recommendations in this blog are based on an overall community approach. If your local businesses can come together to tackle tourism, your community can see tremendous results within 6 months to a year of implementation. Read on to get started! […]
We’ve all seen paintings along the walls of your downtown buildings that add hometown flare. Or murals that proudly display your town’s history. But how did they get there?
Most arts and culture programs are coordinated by some form of a community council.
We connected with Kathy Dodge, a commissioner who helped cultivate the Grand Rapids Arts and Culture Commission. For her most useful tips on forming a commission, here is what she had to say:
One of the best ways to keep fresh content circulating on your website is blogging. The right blogs can give your roofing or construction business a chance to answer frequently asked questions, keep customers in the loop, and show what is coming up in the future. But crafting a blog that is informative & engaging can be a difficult task. No matter the format of the blog, there are four points to keep in mind:
With any business, you want to get new leads. Being found online locally has been a game changer for the collision repair market. Here’s why local optimization is important and a few ways you can get your digital leads flowing.
RoofersCoffeeShop.com was originally launched in the 1980’s by Vickie Sharples. You might have known it by a different name then, Roofers Exchange. It was a newspaper that Vickie developed, printed, and distributed to the roofing industry. It included articles helpful to roofers, classifieds from those in the industry looking to buy or sell pieces of equipment and advertisements from distributors and manufacturers. The newspaper grew in popularity for southern Californian roofers, and by 1990, Vickie was distributing it nationally.
As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed to say something about it. Here’s our best practice tips of choosing a company to develop your website. […]
One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website relevant, you have to keep up with features and updates as they are released.
We’d like to inform you of some future Google search engine changes we are predicting, based on our observations from the past. Over the last few months we’ve started to notice Google’s tastes start to change in terms of their preference for websites with SSL. […]
How to Capture the Best Social Media Photo
Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your image. Here are 7 tips to keep in mind when trying to capture the best photo for social media: […]
An email subject line that lets you know you won a free cruise, a new boat, and an all-time low interest rate on a home loan are filed directly into the trash or spam folder. We have all seen the super spammy e-mail with misspellings and incomplete sentences.
But every once in awhile, a sneaky phishing email can slip through your spam radar and ruin your day (and you contacts). […]
We’ve all gotten a call about our Google business listing from a spammy recorded message, but some slippery marketers are a little harder to pin down. Here’s a list of tell tail signs to help you to eliminate a marketing agency that’s not worth your time.
Part of keeping your marketing in tip-top shape is checking to see how well your website continues to perform, especially on mobile. In today’s mobile marketing world, 40% of users on a mobile device will leave if the site doesn’t load in a mere three seconds, and 52% of users claim that site-speed influences their brand loyalty. […]
The Itasca County Historical Society has been a cultural gem of the Grand Rapids area for quite a few years now. People from across Itasca County and beyond have come to utilize their facilities and get to know more about their familial roots. […]
Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! But now the workload of actually doing business is getting to the point where you don’t have the time to do any more marketing yourself. What’s going to happen? Will the wave finally crests into becoming a household name, or will you always be fighting to stay afloat on a consistent swell? […]
All electronic and informational technology developed or maintained by the federal government must be 508 compliant. This amendment is a federal law derived from the United states Workforce Rehabilitation Act of 1973, but what does that mean for your business? Let us explain what 508 compliance is, how it can be implemented, and how it can benefit your business. […]
Millennials, the most studied cohort of humans so far. But why should you, a business owner, care about millennials and their meticulously studied habits?
Because Millennials are consumers. […]
Art Unlimited was recently awarded the Google Premier Partner status. We don’t mean to toot our own horn, toot toot, but the premier badge on our Google Partnership will benefit our team and yours! […]
With more and more data coming forth on consumer trends, we feel it’s important for you to be aware of what your audience has been up to. So, we pulled together some data from experts in the field, and wanted to showcase it this month for you. […]
It’s no secret that your roofing content might not be the top trending topic of the day on social media. As a roofing contractor, it is not always a walk in the park to constantly come up with fresh, engaging content for your social media platforms. So, how do you keep your social media presence engaging and […]
Your rush is finally done, and you are starting to have time again. Now onto those tasks you’ve been putting off while your business was crazy! Some of these tasks, like your online presence, can seem a little daunting. Figuring out how to plan your upcoming year with your website marketing can be a challenge. Here are some tips to get you on track and keep you rolling, even during your busy season. […]
For many non-profits, your challenge is connecting the right volunteers, business owners, and those in need to your services. Throw event planning into that mix, and things can start to get complicated! When you need get the word out, you have to connect with many audiences on different platforms. This guide provides tested tactics that will keep your audience interested. […]
When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, we came across some great findings that we think could help you better prepare as well. So grab your planning notebook and read on! […]
Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and scary unknowns by broadening your Search Engine Optimization vocabulary. […]
Positive reviews have always been crucial for the success of your online marketing. However, Google recently launched a brand new review program, changing the game. Google’s changes will affect how your business is seen online, hopefully for the better! […]
Recently, a client contacted our firm about an online business listing for his company. The listing had an incorrect phone number, but the listed URL linked to his website. After a bit of investigation, it was determined that the listing had been auto-generated. […]