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How To Add Energy To Your Ads With Google Local Services

Marketing your business has many facets to keep track of. One big way most businesses market is by purchasing ads. Do you place those ads in only one place, or do you diversify over a few platforms? Placing ads in many locations can help generate more leads. Google Local Services is one place you should have a presence on. Keep reading to learn why they are important. […]

What You Need to Know About Pay-Per-Click and Google Ads

If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques currently out there. Pay-per-click marketing benefits all who are involved. Searchers can easily find what they are looking for, advertisers find the perfect audience through the search query, and search engines can do their job better by knowing exactly what you are looking for with specified searches and advertisements. […]

5 Ways You Can Use Facebook Live

The online world is evolving, and so are the ways you can market your business online. Facebook Live gives you the power to broadcast yourself to your Facebook fans, groups, and more while allowing people to interact with you through the video. […]

Blogging For Beginners: 3 Essential Questions To Answer

Now that your business has been up and running for a couple of years, have you started thinking about adding blogging to your marketing repertoire? Getting started can be hard to do because there is just so much to consider. Here are the first three things to answer when you are starting your blog. […]

Top 10 Mistakes Of DIY Websites

Welcome to the world-wide team of small entrepreneurs. You are joining a growing demographic and we are so excited to have you! We are a small marketing firm that has been in business for over 35 years so we know a thing or two about what makes a great website. As a newbie, we know you may not have the resources to hire a designer to build a stellar website for you. So to help, here are 10 common mistakes we see made in ‘do-it-yourself’ websites. […]

AMP: What Happens When You Harness This Awesome Technology

Welcome to the digital age, where information can be transported across the planet and back in seconds, card catalogs are cute things of the past, and microwaves annoy us because making a bowl of Ramen can’t be finished fast enough. We have a need—a need for speed—and it transcends nearly every area of our lives, including on the web. […]

Our New Release! Convert Leads With Decider Pro

Roofing and construction contractors are in a very competitive industry when it comes to nurturing and converting leads. If you have a website, you may find users visit, check out your services and products, and leave without calling you to receive a free estimate. Knowing you have customers interested in your services but aren’t quite ready to take the next step can be a frustrating cycle! […]

How Gutenberg Is Changing The Face Of WordPress

Here we are at the dawn of a new WordPress era. Gutenberg, the new block editor from WordPress, released back in December 2018. With the release of Gutenberg, things will be changing in the world of web development and also with blogging. It is said blogging will be easier — easier to add content as well as images. […]

What You Need To Know About Tracking Social Media Metrics

Offering a service to others involves many moving pieces. As you are performing your job, it is important to be able to show the success of your work. This helps build trust and understanding between you and the people you meet with or report to. Today, we will focus on solving the problem of showing social media’s value. Social media plays a very important role in building brand awareness. It also helps companies develop trust with current and potential customers. […]

The Easy Way to Auto Test Your Website Forms

Website forms are an important part of doing business in this digital age. Depending on how large your company is, you could have dozens of forms on your website. It builds trust with your client base – new and existing – if they can fill out your forms and hear back from you promptly. If your forms are not working, however, the trust they gave will dwindle until it is all gone. Let FormTester 365 be your handy sidekick to keep your marketing forms in working order. […]

Art Unlimited’s Top 10 Read Marketing Blogs of 2018

  With 2018 now behind us, I went spelunking into our most visited blogs of 2018. This was quite a trip down memory lane, looking at how things have changed in digital marketing. Here is a look back at our Top Ten Marketing Tip blogs. Google Update of Panda 4.0 This hungry little Panda is after duplicate content, automatically generated content, and spam. If it finds these things on a website, the rank will drop so fast your head may spin. Good SEO is like starting seeds. Keywords need to [...]

How To Calculate Your Lead Value In Under 8 Minutes

How to Calculate Lead Value How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will want to use the information from the previous year. For seasonal businesses, it is also a good idea to assess your cost per lead and lead value quarterly. So get ready for your fully packed 7.8 minutes of reading, and GO! […]

Image Quality/Optimization

You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics! […]

Why Your Roofing Leads Are Slower This Year

In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, but word-of-mouth was what made your phone ring. We’ve heard this statement hundreds of ways in the past year, “We just had a big storm roll through, and in the past, we would get hundreds of calls. This year, our phone barely rang.” Digital is taking a big part in the roofing industry to reach [...]

Starting Your Automotive Google Ads Campaign Right

  Running Google Ads can be a big project when you’re busy running your automotive business. We know this can be time-consuming, which is why we wrote this guide on how to set up your Google Ad account properly. Let’s dig into it! You will have to have a Google email and password associated with your Google Ads account in order to get going with internet advertising. A note in this article: Google has been making a transition from the name Google AdWords to Google Ads (in order to include [...]

How to Use Instagram for Your Tourism Bureau or Resort

Instagram’s user base is growing constantly, and it’s getting more diverse too! Since Instagram is big on sharing jaw-dropping photos, amazing experiences, and connecting with thousands of people, it’s a great platform for your resort or tourism bureau to dive on in! Here’s what you’ll want to know. […]

Why Having SSL Can Avoid a Future Crisis

One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website relevant, you have to keep up with features and updates as they are released. We’d like to inform you of some future Google search engine changes we are predicting, based on our observations from the past. Over the last few months we’ve started to notice Google’s tastes start to change in terms of their preference [...]

The Free Website Google Made For Your Business

Just when being able to afford a website seemed out of reach, Google came through for your small business. Yay for the little guy! Today we’re going to be talking about the awesome opportunity you have to build a website within your Google Business Listing. […]

Art Unlimited Recognized as A Women Owned Business

For over 35 years, Art Unlimited has opened its doors to many clients from coast to coast. This year, Art Unlimited has been nationally recognized by the Women’s Business Enterprise National Council as being women-owned and operated. Founded in 1982 by Tom & Pat Chapman, the company values their advisory insight on the leadership team. In addition to serving on the leadership board, Tom oversees the company design and Pat manages the company’s community involvement and outreach. We are blessed to recognize their involvement in making the company who it is [...]

How to Spot Fake Domain Renewals In 3 Steps

As a business we get a lot of letters and calls telling us to renew our domain name. Companies will try to tell us that if we don’t renew our domain name with them, they will take it down and remove it from the internet, taking down your website with it. If you own, manage, answer phone calls, or open mail at a business, you've probably encountered this, too. What is a Fake Domain Renewal? Fake domain renewals come in a rainbow of colors, styles, and forms. We want to [...]

How To Write The Best Meta Descriptions For Roofing Websites

30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]

New Google Review Search Feature

With Google rolling out new features in different test markets all the time, it’s hard to keep up with your Google Business Listing. This week our team discovered a new feature that Google rolled out in the reviews section of certain business listings, the ability to search by keyword within a business’ reviews section. This can be very helpful for consumers who are looking to compare a business on specific features of interest. Check it out below. […]

How to Claim Your Google Business Listing

  What is a Google My Business listing? When you type your business’s name into Google, sometimes there’s a side box that pops up. It has your business name, address, phone number, pictures, a map, and a link to your business website. This is your Google My Business listing. […]

The Catch in Caching一Info & Tips for Website Owners

Isn’t it great when a website loads right when you click on it, lickety-split? But it’s a bummer if the information you’re expecting isn’t there. This can be a result of your computer system’s cache, and it can have many pitfalls for programmers and users alike. Here’s what caching is, when to use it, and how to get around overactive caching issues on any website. […]

Art Unlimited Named 100 Best Companies to Work for in Minnesota for 2nd Year!

Art Unlimited is super excited about this honor! Minnesota Business Magazine has set up these awards to recognize all the amazing, first-class companies that have their corporate offices in our great state. The 100 Best are chosen by the current employees filling out online questionnaires about their employers. The magazine determined the best places to work have high grades in work environment, benefits, and overall employee satisfaction. Why are Employees at Art Unlimited So Happy? We Have Continued Education Art Unlimited is committed to making sure all employees are the [...]

How to Do Keyword Research for Your Roofing Company

Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful internet marketing and it is changing all the time, with the most recent development being the need to implement keywords that are specifically targeted towards voice search. […]

How to Utilize Pinterest Ads for Your Resort

Pinterest is often stereotyped as a home of nothing but fattening foods and quirky crafts, but it’s actually extremely useful for resorts and travel agencies. In fact, travel pins and searches constitute nearly 25% of all Pinterest activity! And it follows that if people are looking for somewhere to travel, they’re also going to be looking for somewhere to stay. Here’s what great ads and content on Pinterest look like. […]

2018 Facebook Updates That Affect Your Business

When you’re using Facebook for fun, you may wish that everything would disappear except stuff that you really care about, like posts from your friends and a few tidbits from pages you follow. Facebook is setting out to do just that in 2018, and it’s going to seriously diminish organic reach for your small business’s Facebook page. Here’s what’s going on, what it will mean, and what you can do to keep your small business thriving socially. […]

Chasing Perfection – with Sue Hawkes

Women in business are over-committed and our lives are out of control–we need to learn that we don’t have to be chained to our businesses, that we can take control of them. Recently, Art Unlimited was blessed with the opportunity to meet with Sue Hawks to hear her guidance and encouragement on this very topic! Check out her advice for women business owners with us! In Sue Hawkes’ new book, Chasing Perfection, she outlines how to “use actionable practices to conquer self-doubt while maximizing your success,” so that you can [...]

Logo Types and the Amount of Effort They Take

Nothing helps you promote your brand quite like a well-defined, memorable logo. When you are thinking about making a logo for your business, consider its versatility and usability. Where do you envision this logo showing up, and what culture does your business want to personify? Having a good idea of what you want before you meet with a designer will ensure your logo project is completed within budget. If you are creating a new logo (not updating an older logo) the exploratory phase of finding a business’s identity should occur [...]

How to Boost Your Brick and Mortar Business

In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business can stand the test of time. Here are things we’ve learned about consumer patterns from studying history and how your business can utilize that knowledge to keep your brick and mortar thriving. […]

The Eleanor Roosevelt Approach To Persona Marketing

  Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn By Living, “If you can develop this ability to see what you look at, to understand its meaning, to readjust your knowledge to this new information, you can continue to learn and to grow as long as you live and you’ll have a wonderful time doing it.” […]

How Many Leads Does Your Business Regularly Lose?

Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly because they don’t know how to tap them effectively. And to make it worse, most of these businesses are losing these leads without even realizing that they are doing so. […]

How to Be Ready to Land The Big Roofing Contract

You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]

How to Prepare Your Body Shop Website for Hail Damage

When a storm rolls through your area, your body shop or collision repair business could have the opportunity to fill some slow times with repairs for hail damage. Here are some tips we’ve developed to help your digital presence shine after the storm has passed, and people are searching for repairs. […]

How to Attract Tourists to Your Community

The age old question of how to bring new people to your community is always changing in approach. Our recommendations in this blog are based on an overall community approach. If your local businesses can come together to tackle tourism, your community can see tremendous results within 6 months to a year of implementation. Read on to get started! […]

How to Avoid Shady Website Developers

As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed to say something about it. Here’s our best practice tips of choosing a company to develop your website. […]

How to Take the Best Photo for Your Social Media

How to Capture the Best Social Media Photo Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your image. Here are 7 tips to keep in mind when trying to capture the best photo for social media:  […]

Why Hiring an Agency Shouldn’t Be a Frantic Leap of Faith

Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! But now the workload of actually doing business is getting to the point where you don’t have the time to do any more marketing yourself. What’s going to happen? Will the wave finally crests into becoming a household name, or will you always be fighting to stay afloat on a consistent swell? […]