How To Leverage Traditional Marketing For Greater Impact

When Google launched AdWords in 2000 (now simply Google Ads), businesses could bid on words to ensure they showed up higher in search on the internet. This led to many new AdWords accounts being set up with reckless keyword bidding for anything and everything. Business owners were certain they could easily share their product with the masses and make millions. They proceeded to wait for days, then weeks, then months without receiving a single inquiry. Many still wait…if they are even still in business. […]