Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and scary unknowns by broadening your Search Engine Optimization vocabulary. […]
Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe now is the time. Talk things over with your marketing team and see what your options are for improving this important part of your business presence. […]
This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the future of the roofing industry. Economy Owens Corning believes that the housing market will have a strong foundation for growth in the coming years. The US economy has remained stable despite global turbulence. As unemployment hit an 8 year low in January, consumer confidence reached pre-recession levels once again. Median household income has been on [...]
As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media has recently become one of the top ways to connect with customers on a personal and business level, and we want to help you along the way! 1. Project Photos Post photos on social media from projects that you have done recently, especially if the homeowner you worked with can provide a short reference and description of the job. This will help your customers see the great work you do, [...]
It's No Secret That We Love Our Job: Working with such an amazing team makes coming to work every day a breeze. Add clients that are as passionate about their businesses as ours and you have a company culture that sets itself apart from the average humdrum desk job. This is why we are thrilled (but not surprised!) to announce that Art Unlimited was named one of the “100 Best Companies to Work For in Minnesota” by Minnesota Business magazine. Art Unlimited is one of a small handful of winners who are [...]
Running a resort is a full time job – and then some. Most resort owners in rural areas are faced with the challenge of having to wear several hats: business manger, HR, maintenance, and marketing manager. Because of this surplus of responsibility, it can be difficult to take time to strategize new approaches to your online marketing. […]
We work with a lot of companies who are entrepreneurs with incredibly successful online marketing programs. As we continue to delve into the nitty gritty components of what makes a business tick, we have found that there are 5 major time wasters that every office seems to be affected by. […]
Many companies with functioning websites wonder cringe when their programming or marketing team mentions the word “redesign.” In truth, companies with large budgets might enjoy the prestige of featuring the latest web design trends on their sites. But, for smaller companies, the cost-vs-ROI must be carefully weighed before making an investment of that magnitude. Of course, in today’s age, there is one giant elephant in everyone’s marketing room: mobile responsive design. […]
Company Blog Management We are always working on growing our blogging campaigns for clients. Listed below is our current monthly blogging package. As the industry changes, we refocus the blogging efforts to maximize your Return On Investment ( ROI ). Blogging is a great way to add fresh content to your website, giving the clients you want, as well as the search engines who rank you, a reason to return to your website on a regular basis. Fresh, relevant content needs to be added on a consistent basis to [...]
Corporate Branding Corporate Branding is where Art Unlimited's Graphic Design professionals shine. Whether you need a new logo, business cards or other print materials to leave with your clients, our team has the eye and the experience to create attention-getting branded materials that will cause your business to be remembered. We specialize in a variety of print materials such as banners, displays, and even billboards. Look no further than Art Unlimited for your Corporate Branding needs.
Lead Generation Managing leads can consume precious time. There are many areas along the sales conversion path where a lead may be dropped, causing a prospective client to lose interest in you and your company. Art Unlimited will create an inbound marketing system that will take your leads from their first visit to your website and nurture them through the conversion process to become your customer. We will help your company attract leads by targeting your specific audience and providing potential customers with valuable information and resources they are [...]
Local Optimization As a local business, having your information consistent across the internet is crucial. Old or incorrect business addresses, phone numbers and information can cause lost customers and make your business lose credibility. With our local search listing optimization services, you can take charge of how your business is represented on search engine listings. Potential customers looking for your business online will be able to find your information quickly and easily. Local optimization is great for local businesses and businesses with key service locations, businesses that have moved, [...]
Pay Per Click Art Unlimited offers PPC Management to oversee your Pay-Per-Click advertising campaign. PPC offers the opportunity to pay for advertising in top search engine positions. PPC advertising will promote your business to a targeted clientele, while increasing organic search rankings. The traffic generated through Paid Search will allow you to test keywords and other marketplace variables. Compliment your existing SEO strategies with Paid Search. Let Art Unlimited help you develop your overall Internet marketing strategy through managed PPC.
Review Management & Testimonials People use the web every day to find goods and services that your business is providing. Art Unlimited will ensure potential customers can find you through a wide variety of directories and review websites.
SEO Management Art Unlimited's team is continually working with our client's websites to improve their performance. Search Engine Optimization (SEO) is a fine art that continually changes, what worked last year will be outdated this year. Ongoing education is critical to making sure that the services we provide our clients are cutting edge and deliver results.
Social Media Management Art Unlimited knows the importance of Social Media, how to manage, and how to create Brand Awareness. Whether you want to have a facelift for your Facebook Page, learn how to schedule regular tweets on Twitter, or show off your skills on your YouTube channel, we can help you be more social. Most companies complain that they don't have enough time to manage their social media accounts. Art Unlimited can provide you with Social Media Management services to keep your brand in the public eye.
Custom Web Development Each website created by Art Unlimited is tailored to each client's specific needs. Throughout the information gathering process and interviews we strive to help you bring your vision for your business alive online by reinforcing your company's branding or by helping you to find fresh ideas for rebranding the look and feel of your company's image. That means we don't have a cookie cutter approach to websites we develop. For us Web Development includes everything from the original design and content, to the programming and code that [...]
Website Enhancement This is our kitchen sink module, if you have a website and need upgrades or changes, this is the package for you. All websites should be continually changed to encourage search engines and users to come back to your website. Increase website traffic, freshen up your content, and increase your domain authority with a website enhancement from Art Unlimited.
Hi - Anna with Art Unlimited. Today we're going to talk about generating quality content & what that means for you as a business owner. Why Do I Need Fresh Content? Google loves fresh content because they always want to see that you are aware of what is happening in your industry. There are many different forms of content that you can create. Today, however, I want to focus on using images within content. Pick a Good Topic It's really important to start out with a solid topic. For a roofing [...]
Successful online marketing is like a puzzle. Not only does it consist of many different components, but it also requires these components to fit together perfectly. In this video blog, our CEO Anna Anderson addresses the ways that a simple photograph can impact your marketing efforts. […]
Most roofing contractors I know do not have time to write their own blogs. Many hire office staff to do the work for them. Some do carve out time to do it themselves. The fact is that coming up with unique, valuable blog posts can be extremely difficult – especially on a busy schedule. […]
Small business owners have one of the most challenging jobs available in modern America. To be one, you must be a self-starter, an entrepreneur. You must have a vision and an ongoing strategy for achieving goals. The question is: do you have what it takes to be successful? […]
The travel industry will always exist. Unfortunately, there is no guarantee that any one destination will remain at the top of the list. The economy, societal trends, and transportation fluctuations all have a big impact on where the people will and will not choose to go for this year’s travel season. So, the challenge is set out for you. Here are 6 tourist-attracting secrets that will help you keep your resort booked all season long. […]
There are so many tools available for online marketing these days, it’s hard to know what works! So we decided to pick out 5 small resort marketing tips from Big Name Brands that can be easily translated into extremely successful strategies in the travel industry. […]
Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]
In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much like social media. I talked about tools you can use to acquire reviews. For the DO’s and DONT’s on review site guidelines, check out: The Impact of Online Reviews on a Business – Part 1 […]
WordPress Shortcodes add built-in style This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. […]
Managing social media accounts for your business can be time-consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time-saving resources. All of these tools and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them! [...]
Focus on Quality Content! Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs and content just focusing on quantity – like your past due late night school assignments – we strive for the A grade! What makes an A grade in website content, you may ask? […]
This blog post is the fourth in a series of blogs for those who would like to know more about what is going on behind the scenes and to try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. […]
The Best of Mozcon Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient and engaging, the information presented was invaluable, and the meals and snacks were aMAZing! (Seriously, best conference food ever.) There were many great takeaways at MozCon for agencies, marketers and small businesses, but I have provided my top two here. Although this was a SEO conference, as a social media marketer, I have chosen great [...]
One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?” When writing blog posts or editing page content there is often a need to format the content to make it stand out. Bold text, italics and stylized headings are just a few examples of the types of formatting needed. Thankfully, most of these basic edits are available in the visual editor mode as seen below. […]
In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four! […]
Google Update of Panda 4.0 Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the rankings of some very well-known sites like eBay, Biography.com, and aceshowbiz.com. This new algorithm searches websites for things like duplicate content, automatically generated content, and spam. If it finds these things, it knocks the site’s rank to a level of humility. […]
The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very word. This blog is for both types. The following tips should keep those who fluidly blog on track and shake the cement gloves from the hands of those who fear the keyboard. […]
Online Marketing Trends This is the generation the sees the world through the screen. So I want to share with you some key tips on how to engage users with your story / brand through the screen. It’s not something to be afraid of, but something to embrace and embody into your daily life. […]
Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the crawl not liking the flavor. We have been told that not enough keywords will leave us looking like a wallflower at a junior high school dance. So how do we know if the keywords we are using on our page will get us noticed? Well, it boils down to the three little words every SEO [...]
Keyword rankings aren't everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no longer as useful as they used to be. There are new, more efficient and user friendly methods to boost SEO and keep getting traffic to your website. Keyword Ranking: The Old Mode Step 1. Keyword Research - Research with the Google keyword tool and determine which keywords you want your website to rank for. Step [...]
If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media predictions for 2014 and picked out the ones that we believe are the most actionable and relevant. We have even included easy action steps for you to kickstart your 2014 social media marketing strategy. […]
Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for potential sales leads. This is great, but what is it that makes this program so much more useful than most other internet marketing tools? […]
It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with your community, which over time will help to gain the trust and loyalty you need to turn them into life-long customers. A great way to do this is to share your customer’s stories that relate to your business. […]
As a business grows and staff get added who you have involved in various forms of social media may change and evolve. Here is Art Unlimited’s easy step-by-step instructions for adding someone to the administration of your company Facebook Page. […]