Dear Anna: Marking Podcast
Expert Marketing Insights for Business Owners and Contractors
Stop struggling with marketing strategies that don’t work for your roofing business. Get expert advice from Anna Anderson, CEO of Art Unlimited, as she answers the real questions roofing contractors face every day.
Featured on Roofing Contractor Magazine
About the Show
Running a successful service company requires more than great craftsmanship. In today’s digital landscape, contractors face unprecedented challenges: AI-powered search, evolving customer behaviors, fierce local competition, and constantly changing marketing platforms.
Dear Anna cuts through the confusion.
Anna doesn’t give generic marketing advice. She understands the unique challenges of the roofing industry and provides solutions that work in the real world.
From leveraging artificial intelligence to optimizing local search, from generating quality leads to building a brand that stands out, every episode tackles the pressing questions that keep roofing business owners up at night. Whether you’re a residential roofer, commercial contractor, or growing a multi-location operation, you’ll find strategies you can implement immediately.
Service industries are undergoing a digital transformation at warp speed. Contractors who embrace these changes early are winning bigger, closing jobs faster, and building sustainable competitive advantages. Those who wait risk being left behind.
Featured Episodes
AI: Its Power, Potential, and How to Begin
Construction executives are warning that contractors who fail to adopt artificial intelligence risk becoming obsolete as the industry undergoes a technological transformation. Anna Anderson and Josey Parks, CEO of RooFix and Win The Storm, break down exactly what roofing contractors need to know about AI.
How Do I Optimize for AI Overviews?
Google’s AI Overviews are changing how customers find roofing contractors. Learn the specific optimization strategies that help your business appear in these AI-powered search results.
Is My Website Truly Accessible?
Website accessibility isn’t just good practice; it’s increasingly a legal requirement. Discover what makes a website accessible, why it matters for your roofing business, and the compliance standards you need to meet.
How Can I Optimize Lead Generation?
Quality leads are the lifeblood of your roofing business. Anna shares proven strategies for attracting homeowners who are ready to buy, not tire-kickers who waste your time.
Is AI Affecting How Customers Find My Business?
The short answer: absolutely. Learn exactly how artificial intelligence is changing customer search behavior and what you need to do to stay visible.
Elevating Your Brand Identity
Your brand is more than your logo. Discover how to build a memorable roofing brand that commands premium prices and creates customer loyalty.
Complete Episode Archive
Why Roofing Contractors Trust Anna Anderson
Anna Anderson is the CEO of Art Unlimited, a full-service digital marketing agency specializing in the roofing and construction industries. With over a decade of experience helping contractors grow their businesses, Anna understands the unique marketing challenges service-based companies face.
Unlike generic marketing consultants who offer one-size-fits-all advice, Anna has spent years in the trenches with roofing contractors. She knows that roofing marketing isn’t the same as marketing for restaurants or retail stores. It requires specialized knowledge of local search, seasonal fluctuations, insurance claims, emergency services, and the long sales cycles typical of home improvement projects.
Her mission is clear: help roofing contractors grow profitable, sustainable businesses through marketing strategies that actually work. Anna doesn’t chase trends or promise overnight success. Instead, she focuses on proven tactics that deliver consistent results when implemented correctly.
When Anna isn’t recording podcast episodes or speaking at industry events, she’s working directly with roofing contractors to solve their toughest marketing challenges. Her practical, no-nonsense approach has made her one of the most trusted marketing voices in the roofing industry.
Topics We Cover
Every episode of Dear Anna tackles the real challenges facing contractors and business owners today:
Artificial Intelligence & Technology
Lead Generation & Customer Acquisition
Paid Advertising
Social Media Marketing
Marketing During Changing Conditions
Local Search & SEO
Website Optimization
Business Development
Marketing Operations
Event & Trade Show Marketing
Brand Identity & Messaging
Digital Marketing Strategy
Real-World Case Studies
Subscribe & Stay Updated
New episodes of Dear Anna on the Best of Success Podcast Show are published regularly on Roofing Contractor Magazine’s website.
Get Notified of New Episodes
Join our email list to receive episode notifications plus exclusive marketing insights for roofing contractors.
Work With Art Unlimited
Ready for marketing support beyond podcast episodes? Art Unlimited offers professional digital marketing services designed specifically for roofing contractors:
Helping Grow Businesses With Expert Marketing Services
Why Choose Art Unlimited
Proven Results
Strategic Approach
Transparent Reporting
Have a Question for Anna?
Dear Anna thrives on answering real questions from real roofing contractors. If you’re facing a marketing challenge, submit your question for consideration in a future episode.