/Bekkah Anderson
Bekkah Anderson

About Bekkah Anderson

Bekkah is the Communication and Education manger here at Art Unlimited, helping business owners understand their digital presence.

January 2018

  • Top Five IRE Booths 2018

Top 5 Booths to Visit at the International Roofing Expo

January 25th, 2018|

Planning to check out the International Roofing Expo this February? We are too! Here are the top booths we recommend Roofers check out as you are planning your trip.


  • boost your brick and mortar business

How to Boost Your Brick and Mortar Business

January 8th, 2018|

In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business can stand the test of time. Here are things we’ve learned about consumer patterns from studying history and how your business can utilize that knowledge to keep your brick and mortar thriving. […]

December 2017

  • The Eleanor Roosevelt approach to Persona Marketing

The Eleanor Roosevelt Approach To Persona Marketing

December 22nd, 2017|


Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn By Living, “If you can develop this ability to see what you look at, to understand its meaning, to readjust your knowledge to this new information, you can continue to learn and to grow as long as you live and you’ll have a wonderful time doing it.” […]

  • How Roofers Should Use Their Marketing To Hire

How Roofers Should Use Their Marketing To Hire

December 4th, 2017|

One of the number one issues of all U.S. small businesses is hiring. Within the skilled laborers and manufacturing market, these workers start to dwindle even further. According to Construction Executive, 12% of construction workers will be retiring from the industry in the next 5 years. The shortage is coming and quite honestly, the roofing industry as a whole is already starting to feel the struggle. […]

September 2017

  • How to Blend Digital into Your Collision Repair Marketing

How to Blend Digital into Your Collision Repair Marketing

September 14th, 2017|

Your collision repair shop has stepped into the 21st century of marketing, you have a website, but your business is still not seeing a lot of traction. There have been a lot of technology changes since websites were the norm, and they alone just can’t cut it anymore. […]

  • Preparing Your Roofing Company for Emergency Storm Repairs

Preparing Your Roofing Company for Emergency Storm Repairs

September 11th, 2017|

Storms are a part of nature. They are something that is bound to happen every so often. This is why it is important that your roofing business be prepared to act when calamity strikes. Business chaos can start to creep in as your phone starts ringing off the hook for emergency roofing calls. Here are some tips to keep your roofing business prepared to serve those in need of support in a professional and calming manner. […]

August 2017

  • adwords to increase mobile collision repair leads

How to Utilize AdWords to Win Mobile Collision Repair Leads

August 28th, 2017|

With Google wanting to help its AdWords advertisers win leads, mobile has been the new frontier of income generation. The last time you searched something on your phone, did you notice that ads took up the prime real estate? For the automotive industry alone, 62% of searches are initiated through mobile devices. This means utilizing mobile ad campaigns has never been more vital.
Here are our recommendations to win traffic from those mobile searches for collision repair services.


July 2017

  • How to Prepare you body shop for hail damage

How to Prepare Your Body Shop Website for Hail Damage

July 17th, 2017|

When a storm rolls through your area, your body shop or collision repair business could have the opportunity to fill some slow times with repairs for hail damage. Here are some tips we’ve developed to help your digital presence shine after the storm has passed, and people are searching for repairs.


  • How to Attract Tourists To Your Community

How to Attract Tourists to Your Community

July 10th, 2017|

The age old question of how to bring new people to your community is always changing in approach. Our recommendations in this blog are based on an overall community approach. If your local businesses can come together to tackle tourism, your community can see tremendous results within 6 months to a year of implementation. Read on to get started! […]

June 2017

  • Industry Insights from the roofer's coffee shop

Industry Insights From The Roofer’s Coffee Shop

June 19th, 2017|​ ​was​ ​originally​ launched​ ​in​ ​the​ ​1980’s​ ​by​ ​Vickie​ ​Sharples. ​ ​You​ might have​ ​known​ ​it​ ​by​ ​a​ ​different​ ​name​ ​then, ​​​Roofers​ ​Exchange.​ ​ It​ ​was​ ​a newspaper​ ​that​ ​Vickie​ ​developed,​ ​printed,​ ​and​ ​distributed​ ​to​ the roofing industry. ​ ​It​ ​included​ ​articles helpful​ ​to​ ​roofers, ​​classifieds​ ​from​ ​those​ ​in​ ​the​ ​industry​ ​looking​ ​to​ ​buy​ ​or​ ​sell​ ​pieces​ ​of equipment​ ​and​ ​advertisements​ ​from​ ​distributors and manufacturers. ​ ​The​ ​newspaper​ ​grew​ ​in​ ​popularity​ ​for​ ​southern​ ​Californian roofers,​ ​and​ ​by​ ​1990,​ ​Vickie​ ​was​ ​distributing​ it ​nationally.  


  • How to Avoid Shady Website Developers

How to Avoid Shady Website Developers

June 5th, 2017|

As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed to say something about it. Here’s our best practice tips of choosing a company to develop your website. […]

April 2017

  • How to Dodge Slippery Digital Agencies

How to Dodge Slippery Digital Marketing Agencies

April 24th, 2017|

We’ve all gotten a call about our Google business listing from a spammy recorded message, but some slippery marketers are a little harder to pin down. Here’s a list of tell tail signs to help you to eliminate a marketing agency that’s not worth your time.


  • Lilah Crowe's Grant Writing Tips for Nonprofits

Lilah Crowe’s Grant Writing Tips for Nonprofits

April 3rd, 2017|

The Itasca County Historical Society has been a cultural gem of the Grand Rapids area for quite a few years now. People from across Itasca County and beyond have come to utilize their facilities and get to know more about their familial roots. […]

March 2017

  • Why Hiring an Agency Shouldn't Be a Frantic Leap of Faith

Why Hiring an Agency Shouldn’t Be a Frantic Leap of Faith

March 27th, 2017|

Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! But now the workload of actually doing business is getting to the point where you don’t have the time to do any more marketing yourself. What’s going to happen? Will the wave finally crests into becoming a household name, or will you always be fighting to stay afloat on a consistent swell? […]

February 2017

How Your Consumers Have Changed

February 6th, 2017|

With more and more data coming forth on consumer trends, we feel it’s important for you to be aware of what your audience has been up to. So, we pulled together some data from experts in the field, and wanted to showcase it this month for you. […]