Marketing Tips

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Here is an array of proven marketing tips for entrepreneurs and small business owners looking for a stronger, more stable online presence. Wondering about best business practices? We got you covered there, too!

May 2018

New Google Review Search Feature

With Google rolling out new features in different test markets all the time, it’s hard to keep up with your Google Business Listing. This week our team discovered a new feature that Google rolled out in the reviews section of certain business listings, the ability to search by keyword within a business’ reviews section. This can be very helpful for consumers who are looking to compare a business on specific features of interest. Check it out below. […]

April 2018

How to Claim Your Google Business Listing

  What is a Google My Business listing? When you type your business’s name into Google, sometimes there’s a side box that pops up. It has your business name, address, phone number, pictures, a map, and a link to your business website. This is your Google My Business listing. […]

The Catch in Caching一Info & Tips for Website Owners

Isn’t it great when a website loads right when you click on it, lickety-split? But it’s a bummer if the information you’re expecting isn’t there. This can be a result of your computer system’s cache, and it can have many pitfalls for programmers and users alike. Here’s what caching is, when to use it, and how to get around overactive caching issues on any website. […]

Art Unlimited Named 100 Best Companies to Work for in Minnesota for 2nd Year!

Art Unlimited is super excited about this honor! Minnesota Business Magazine has set up these awards to recognize all the amazing, first-class companies that have their corporate offices in our great state. The 100 Best are chosen by the current employees filling out online questionnaires about their employers. The magazine determined the best places to work have high grades in work environment, benefits, and overall employee satisfaction. Why are Employees at Art Unlimited So Happy? We Have Continued Education Art Unlimited is committed to making sure all employees are the [...]

March 2018

How to Do Keyword Research for Your Roofing Company

Search marketers agree that keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your roofing business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful internet marketing and it is changing all the time, with the most recent development being the need to implement keywords that are specifically targeted towards voice search. […]

February 2018

How to Utilize Pinterest Ads for Your Resort

Pinterest is often stereotyped as a home of nothing but fattening foods and quirky crafts, but it’s actually extremely useful for resorts and travel agencies. In fact, travel pins and searches constitute nearly 25% of all Pinterest activity! And it follows that if people are looking for somewhere to travel, they’re also going to be looking for somewhere to stay. Here’s what great ads and content on Pinterest look like. […]

2018 Facebook Updates That Affect Your Business

When you’re using Facebook for fun, you may wish that everything would disappear except stuff that you really care about, like posts from your friends and a few tidbits from pages you follow. Facebook is setting out to do just that in 2018, and it’s going to seriously diminish organic reach for your small business’s Facebook page. Here’s what’s going on, what it will mean, and what you can do to keep your small business thriving socially. […]

Chasing Perfection – with Sue Hawkes

Women in business are over-committed and our lives are out of control–we need to learn that we don’t have to be chained to our businesses, that we can take control of them. Recently, Art Unlimited was blessed with the opportunity to meet with Sue Hawks to hear her guidance and encouragement on this very topic! Check out her advice for women business owners with us! In Sue Hawkes’ new book, Chasing Perfection, she outlines how to “use actionable practices to conquer self-doubt while maximizing your success,” so that you can [...]

January 2018

Logo Types and the Amount of Effort They Take

Nothing helps you promote your brand quite like a well-defined, memorable logo. When you are thinking about making a logo for your business, consider its versatility and usability. Where do you envision this logo showing up, and what culture does your business want to personify? Having a good idea of what you want before you meet with a designer will ensure your logo project is completed within budget. If you are creating a new logo (not updating an older logo) the exploratory phase of finding a business’s identity should occur [...]

How to Boost Your Brick and Mortar Business

In today’s scary age of big chain retailers closing their doors, mom and pop shops are getting nervous. Is your business safe from digital powerhouses like Walmart and Amazon? With the right strategy, any business can stand the test of time. Here are things we’ve learned about consumer patterns from studying history and how your business can utilize that knowledge to keep your brick and mortar thriving. […]

December 2017

The Eleanor Roosevelt Approach To Persona Marketing

  Persona marketing has been around for awhile, but not everyone takes the time to truly understand why it’s important and how they can use it effectively. Eleanor Roosevelt wrote in her book You Learn By Living, “If you can develop this ability to see what you look at, to understand its meaning, to readjust your knowledge to this new information, you can continue to learn and to grow as long as you live and you’ll have a wonderful time doing it.” […]

October 2017

How Many Leads Does Your Business Regularly Lose?

Leads are so vital in determining the success of a business over time. Today, when most leads are realized through the internet and social media, most businesses are losing a huge number of leads regularly because they don’t know how to tap them effectively. And to make it worse, most of these businesses are losing these leads without even realizing that they are doing so. […]

How to Be Ready to Land The Big Roofing Contract

You’ve been trying your hardest to land that perfect, giant roofing job client, the one that can make your business double almost overnight. But if you actually win that contract, would you be ready to support it? Here’s some sound advice we’ve gathered by working in the roofing industry for years. […]

September 2017

August 2017

July 2017

How to Prepare Your Body Shop Website for Hail Damage

When a storm rolls through your area, your body shop or collision repair business could have the opportunity to fill some slow times with repairs for hail damage. Here are some tips we’ve developed to help your digital presence shine after the storm has passed, and people are searching for repairs. […]

How to Attract Tourists to Your Community

The age old question of how to bring new people to your community is always changing in approach. Our recommendations in this blog are based on an overall community approach. If your local businesses can come together to tackle tourism, your community can see tremendous results within 6 months to a year of implementation. Read on to get started! […]

June 2017

How to Avoid Shady Website Developers

As a web development & marketing agency, we’ve had so many people come to us with heart wrenching stories of how they had a poor experience with a web developer, that we decided we needed to say something about it. Here’s our best practice tips of choosing a company to develop your website. […]

May 2017

How to Take the Best Photo for Your Social Media

How to Capture the Best Social Media Photo Taking pictures for social media can be intimidating, but knowing how to capture your photo can actually make a huge impact on the final result of your image. Here are 7 tips to keep in mind when trying to capture the best photo for social media:  […]

March 2017

Why Hiring an Agency Shouldn’t Be a Frantic Leap of Faith

Many businesses today can feel themselves riding a swelling wave of new business. You can feel it build underneath you. Your efforts are starting to gain sizable traction through word of mouth and even online! But now the workload of actually doing business is getting to the point where you don’t have the time to do any more marketing yourself. What’s going to happen? Will the wave finally crests into becoming a household name, or will you always be fighting to stay afloat on a consistent swell? […]

December 2016

Paid Advertising Predictions for 2017 – Look Out People!

When you’re gearing up to plan your paid marketing budget for 2017, knowing what to expect can save you many hours of time and stress. As we started planning our strategy for the new year, we came across some great findings that we think could help you better prepare as well. So grab your planning notebook and read on! […]

November 2016

6 Key SEO Terms Defined in Less Than 10 Minutes

Many times business owners come into their meeting with an SEO Manager, feeling as if they are lost in a muddle of technical terminology. This guide is designed to orienteer you through the dark and scary unknowns by broadening your Search Engine Optimization vocabulary. […]

July 2016

3 Signs Your Website Needs an Upgrade

Your website is one of your biggest marketing tools. You want it to be responsive, aesthetically appealing, and informational. But, if it has been a while since anything has been updated on your page, maybe now is the time. Talk things over with your marketing team and see what your options are for improving this important part of your business presence. […]

May 2016

State of the Roofing Industry

This past month at the Owens Corning Industry Conference, company president Brian Chambers addressed the state of the roofing industry. He focused on our strengthening economy, the housing market and how those factors will affect the future of the roofing industry. Economy Owens Corning believes that the housing market will have a strong foundation for growth in the coming years. The US economy has remained stable despite global turbulence. As unemployment hit an 8 year low in January, consumer confidence reached pre-recession levels once again. Median household income has been on [...]

April 2016

5 Social Media Ideas for Roofing Companies

As a roofing business owner, you are always looking for easy and effective ways to market your business. Social media has recently become one of the top ways to connect with customers on a personal and business level, and we want to help you along the way! 1. Project Photos Post photos on social media from projects that you have done recently, especially if the homeowner you worked with can provide a short reference and description of the job. This will help your customers see the great work you do, [...]

AU Named in “Minnesota’s 100 Best Companies to Work For”

It's No Secret That We Love Our Job: Working with such an amazing team makes coming to work every day a breeze. Add clients that are as passionate about their businesses as ours and you have a company culture that sets itself apart from the average humdrum desk job. This is why we are thrilled (but not surprised!) to announce that Art Unlimited was named one of the “100 Best Companies to Work For in Minnesota” by Minnesota Business magazine. Art Unlimited is one of a small handful of winners who are [...]

November 2015

5 Great Blog Ideas for Tourism Websites

Running a resort is a full time job – and then some.  Most resort owners in rural areas are faced with the challenge of having to wear several hats: business manger, HR, maintenance, and marketing manager.  Because of this surplus of responsibility, it can be difficult to take time to strategize new approaches to your online marketing.   […]

October 2015

Top 5 Ways to Waste Your Company’s Time

We work with a lot of companies who are entrepreneurs with incredibly successful online marketing programs.  As we continue to delve into the nitty gritty components of what makes a business tick, we have found that there are 5 major time wasters that every office seems to be affected by. […]

How to Know if Your Website Needs a Redesign

Many companies with functioning websites wonder cringe when their programming or marketing team mentions the word “redesign.” In truth, companies with large budgets might enjoy the prestige of featuring the latest web design trends on their sites. But, for smaller companies, the cost-vs-ROI must be carefully weighed before making an investment of that magnitude.  Of course, in today’s age, there is one giant elephant in everyone’s marketing room: mobile responsive design. […]

June 2015

Simple Strategies: Generating Quality Content (VIDEO)

Hi - Anna with Art Unlimited. Today we're going to talk about generating quality content & what that means for you as a business owner. Why Do I Need Fresh Content? Google loves fresh content because they always want to see that you are aware of what is happening in your industry. There are many different forms of content that you can create.  Today, however, I want to focus on using images within content. Pick a Good Topic It's really important to start out with a solid topic.  For a roofing [...]

Simple Strategies: The Importance of Photos (VIDEO)

Successful online marketing is like a puzzle. Not only does it consist of many different components, but it also requires these components to fit together perfectly. In this video blog, our CEO Anna Anderson addresses the ways that a simple photograph can impact your marketing efforts. […]

May 2015

4 Great Blog Ideas for Your Roofing Company

Most roofing contractors I know do not have time to write their own blogs.  Many hire office staff to do the work for them.  Some do carve out time to do it themselves.  The fact is that coming up with unique, valuable blog posts can be extremely difficult – especially on a busy schedule.  […]

Do You Have What it Takes to Be Successful?

Small business owners have one of the most challenging jobs available in modern America. To be one, you must be a self-starter, an entrepreneur.  You must have a vision and an ongoing strategy for achieving goals.  The question is: do you have what it takes to be successful? […]

April 2015

6 Secrets for Marketing Resorts

The travel industry will always exist. Unfortunately, there is no guarantee that any one destination will remain at the top of the list. The economy, societal trends, and transportation fluctuations all have a big impact on where the people will and will not choose to go for this year’s travel season.  So, the challenge is set out for you.  Here are 6 tourist-attracting secrets that will help you keep your resort booked all season long.  […]

Top 5 Small Resort Marketing Tips from Big Brands

There are so many tools available for online marketing these days, it’s hard to know what works!  So we decided to pick out 5 small resort marketing tips from Big Name Brands that can be easily translated into extremely successful strategies in the travel industry. […]

January 2015

A Better Marketing Strategy for Your Roofing Business

Although New Year Resolutions tend to sound a bit cliche, the beginning of the year really is a good time to buckle down and spend some time focusing on your business. One  of the first steps is to analyze your roofing marketing strategy…and create a winning plan for the entire year. […]

December 2014

The Impact of Online Reviews on a Business – Part 2

In the first half of our reviews segment we learned that local reviews are just an extension of word of mouth marketing. It is a permanent record of the consumers’ thoughts of your business, much like social media.  I talked about tools you can use to acquire reviews. For the DO’s and DONT’s on review site guidelines, check out: The Impact of Online Reviews on a Business – Part 1 […]

(10) Basic HTML Coding: WordPress Shortcodes

WordPress Shortcodes add built-in style This is the tenth and final blog post in a series of blogs for those who would like to know more about what is going on behind the scenes and try some basic HTML coding for themselves. Once you learn the basics of coding, you will find that it opens up many possible options for your content formatting. […]

November 2014

8 Solutions To Your Social Media Management Problems

Managing social media accounts for your business can be time-consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time-saving resources. All of these tools and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them! [...]

September 2014

Quality Content: Can’t You Just Write?

Focus on Quality Content! Words, words, words, The count is on! Does it bring you back to your school days when you were cramming at midnight drinking your favorite caffeinated drink? While some companies create blogs and content just focusing on quantity – like your past due late night school assignments – we strive for the A grade! What makes an A grade in website content, you may ask? […]

August 2014

MozCon 2014: Top Two Social Media Takeaways

The Best of Mozcon Anna and I have been to conferences large and small, but MozCon quickly jumped to the top of our favorites list. The quality of speakers was phenomenal, the format was convenient and engaging, the information presented was invaluable, and the meals and snacks were aMAZing! (Seriously, best conference food ever.) There were many great takeaways at MozCon for agencies, marketers and small businesses, but I have provided my top two here. Although this was a SEO conference, as a social media marketer, I have chosen great [...]

(1) Basic HTML Coding Options for WordPress

One of the programming questions we often get asked here at Art Unlimited is “How do I make my page content look better?”  When writing blog posts or editing page content there is often a need to format the content to make it stand out.  Bold text, italics and stylized headings are just a few examples of the types of formatting needed.  Thankfully, most of these basic edits are available in the visual editor mode as seen below. […]

June 2014

Level Up Your Social Media With Twitter: Part 2

In part one of this two-part blog series on Twitter, I discussed the basics of Twitter. If you’re very new to Twitter, make sure to read Part 1 first. If you’re ready to rock Twitter marketing with some more advanced strategy, we can move on to levels three and four! […]

Hungry Panda Eats Spam!

Google Update of Panda 4.0 Google has once again created an algorithm with a cute name and a voracious appetite for black hat practices. Panda 4.0 launched in May of 2014 and promptly tanked the rankings of some very well-known sites like eBay, Biography.com, and aceshowbiz.com. This new algorithm searches websites for things like duplicate content, automatically generated content, and spam. If it finds these things, it knocks the site’s rank to a level of humility. […]

March 2014

February 2014

Top 10 Blogging Do’s & Don’ts

The term blogging seems to either inspire people, or send shivers up their spines. Those who love to blog seem to do it effortlessly. Those who do not, seem to shrink away from the very word. This blog is for both types. The following tips should keep those who fluidly blog on track and shake the cement gloves from the hands of those who fear the keyboard. […]

6 Online Marketing Trends for 2014

Online Marketing Trends This is the generation the sees the world through the screen.  So I want to share with you some key tips on how to engage users with your story / brand through the screen.  It’s not something to be afraid of, but something to embrace and embody into your daily life. […]

January 2014

Can You Find Me With Your Keyword?

Everyone knows that keywords are the stuff of great visibility, but what do you do with those keywords? We have been told not to salt and pepper our pages with keywords for fear of the crawl not liking the flavor. We have been told that not enough keywords will leave us looking like a wallflower at a junior high school dance. So how do we know if the keywords we are using on our page will get us noticed? Well, it boils down to the three little words every SEO [...]

Keyword Ranking: Does it Matter?

Keyword rankings aren't everything anymore. Keywords are useful, but are not something our websites need to live or die by.As search engines change and evolve, so do our search optimization tactics. Rankings simply are no longer as useful as they used to be. There are new, more efficient and user friendly methods to boost SEO and keep getting traffic to your website. Keyword Ranking: The Old Mode Step 1. Keyword Research - Research with the Google keyword tool and determine which keywords you want your website to rank for. Step [...]

Top 5 Social Media Trends For 2014

If you are still trying to figure out a social media strategy for 2014, you’ll definitely want to start planning around the trends below. We took the time to research through dozens of social media predictions for 2014 and picked out the ones that we believe are the most actionable and relevant. We have even included easy action steps for you to kickstart your 2014 social media marketing strategy. […]

December 2013

What Can Google AdWords Do For My Business?

Google AdWords has revolutionized the way that you can market your company’s products and services. By displaying your company above the standard search results, you are certain to be a priority view and click for potential sales leads. This is great, but what is it that makes this program so much more useful than most other internet marketing tools? […]

October 2013

Share Your Customer’s Stories With Social Media

It’s time to start treating your online community like people, not just numbers. Social media is more than just a lead generation and sales tactic – it can be a wonderful opportunity to build relationships with your community, which over time will help to gain the trust and loyalty you need to turn them into life-long customers. A great way to do this is to share your customer’s stories that relate to your business. […]

September 2013

Website Blitz Build Recap

Our first Website Blitz Build, September 6th and 7th, was a fantastic and fun event, and we are so excited to launch the “fruits of our labor.” Take a look at each of our participant’s new websites. […]

July 2012

April 2012

Basics of Posting a Blog

Posting a blog does not have to be intimidating or overwhelming. You can type it up in a word document and the copy it into your blog site or type it right into the blog itself. Both ways are acceptable. Do what works for you. […]