As a business owner, there are a lot of things on your plate. Understanding what’s important about your WordPress website can be time consuming. These tips are designed to help you manage WordPress with the limited time you have.
1. Always test before going live.
Whenever you want to create a new page, post, or edit something already published, it can be tempting just to put it all together and publish. The problem with this, however, occurs when you find an issue with the page after you have published your changes.
Once a page is live it is available for people to find and web search engines to crawl. You cannot take down a published page without creating a redirect error page (known as a 404 page). This problem can be solved by creating a redirect path that connects the broken page link to a different page, but it does take work to redirect it properly.
2. Preview is your best friend.
Whenever you are making changes to your text, adding a button, or inserting images, it is important to preview your work before saving. The preview button allows you to see what your page will look like on your website once it is has been published. The preview page is also where you can test that all your links and buttons work.
When working with images, the preview option is vital. Many times WordPress does not present an image in your text editor the same way that it will appear on your website. Previewing your revisions will ensure that you catch text covered by your image, improper formatting due a spatial changes on the site, and images that are too large or too small.
3. Utilize your revisions history.
When you are creating a new draft web page, you want to save your updates as you create them. This can be a problem if you save a change that you did not want. The fastest way to find your revisions section is to press Ctrl and “f” (CMD + F on a Mac) at the same time.
Now you can type “revision” in the search box that appears. Your browser will then highlight anywhere that word is present. After finding your revisions section, clicking through will bring you to all the previous revisions of a draft you have created. You can select the draft you would like to restore in order to obtain the previous version of your content.
4. Backup before you update.
You should never make an update without first backing up your site. This is important because many new updates have glitches that have not yet been detected. A website glitch can result in you losing some of your content, or creating a conflict with one of your plugins.
If you find a problem in your site, document when it was discovered, and review any previous changes you made to the site to identify what action created the issue. Creating a backup is also important for image updates. Be careful what you delete from your WordPress media library, because it could cause broken links with any page that used the image you took out of your media library.
5. Update your password regularly.
This might not exactly sound like the most glamorous part of having a website, but your site security is vital to protecting your online presence and brand.
If you are like most small business owners, cybersecurity is not something that you have on the top of your radar. In fact, a 2012 Symantec survey revealed that 83% of small to medium sized business owners do not have a cybersecurity plan in place.
“Almost 40 percent of the over 1 billion cyberattacks Symantec prevented in the first three months of 2012 targeted companies with less than 500 employees. And for the small, poorly protected companies that suffer an attack, it’s often fatal to their business.
-Brian Burch, vice president of Americas Marketing for SMB, at Symantec“
Don’t let a hack ruin your business opportunities, change your password regularly.
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