Managing social media accounts for your business can be time-consuming, complicated and downright confusing at times. But don’t worry, you are not alone! There are many helpful resources out there that can solve your social media woes. To simplify your social media marketing, we have compiled our favorite time-saving resources.
All of these tools and websites are easy to use and are either completely free or currently have a free version available. In fact, you won’t even need to sign up for an account to start using them!
Problem: My business has too many social media accounts and I have no time to manage them separately.
Solution A: Manage your social media with Hootsuite
Hootsuite is a great time-saving tool for social media management. You can connect your Facebook, Twitter, LinkedIn, and Google+ all in one place. It has a robust free version, and their Pro version is quite affordable at around $10/month. There is also a mobile app so that you can post to any profile on the go! With the free version you can connect up to 3 social profiles, schedule posts into the future, and enable 2 RSS feeds for automatically posting blog posts from your website to social media.
Solution B: Save time by automating your social media with IFTTT
IFTTT stands for “If this then that.” It enables you to set up “recipes” by using channels. This is a great tool for setting up social media automation. You can set it up to automatically perform an action, such as sending a Tweet every time you publish a blog, automatically adding an Instagram photo to your Facebook page, and many many more!
Problem: I want to shorten my URLs for Twitter and track link clicks.
Solution: Shorten and track links with Bit.ly
Bit.ly is a link shortening service. Although you can shorten links without having an account, registering for a free account will enable you to track how many people have clicked on that particular link. Link shortening is handy when you are posting to Twitter, since you are limited by character count – or if you are using any lengthy URL on social media.
Problem: I want to improve my social media profiles, but I don’t know which areas need improvement.
Solution A: Evaluate your Facebook page with Likealyzer
This is a great tool for assessing your Facebook page. Simply enter in your Facebook page URL and it will give you an overall score. It will also evaluate the things your Facebook page is doing right and give you suggestions for improvement.
Solution B: Research your Twitter competition and audience with Followerwonk
This is a fun tool to play around with if you have some time. Followerwonk is strictly for tracking Twitter data. With it, you can compare your Twitter account to your competition, find out demographic information about your followers, search Twitter bios for people to connect with, and much more.
Problem: I want to share more cool articles and information with my followers, but don’t know where to find them.
Solution A: Use an RSS reader like Feedly to easily keep track of your favorite blogs
Feedly is an RSS reader where you can subscribe to blogs. It is helpful because instead of signing up to receive email notifications that clog up your inbox, you can subscribe to receive notifications within Feedly when there is a new blog post. Feedly has a great mobile app as well, so you can keep up to date on all the latest blogs when you are on the go. Subscribing to blogs is a great way to keep up to date on industry information and to quickly share valuable articles and information to your audience through social media.
Solution B: Use a content curation tool like BuzzSumo to find already popular content
If you are looking for articles and content to share to your social media profiles that others will be interested in, you can use BuzzSumo to find content that is already popular on social media. All you need to do is search a website or topic, and it will let you know the popularity of the content across social media.
Other options: Topsy (only for Twitter)
Problem: Everyone has cool social media images but me 🙁
Solution: Easy image editing with PicMonkey
PicMonkey is great because you do not need to set up an account to use it. You just click edit, upload your image and go! Social media is so image heavy and not everyone has the money or time to learn Photoshop or other fancy image editing software. PicMonkey has basic cropping and editing features to make your images look great for social media sharing.
Other Options: Canva
Bonus solution: Sometimes, the best time-saving tool for your marketing is simply reaching out to an expert to help your business.