Small business resolutions - local optimizationSmall businesses are the very lifeblood that keep America strong. We cannot rely on big-box chains to fulfill every need of Americans, and one of the most important ways to promote your small business is to make sure that you have an excellent online presence.

The web still scares business owners. Did you know that 50% of businesses in America still don’t have a website? Whether you have a website or not, you need to make sure that you are active online. Once you are active in the digital world, you need to tell your story in order to build relationships with people. As your story is told, weave a strong call to action (marketers call this the CTA) into your marketing campaign.

Once you are online, active, and people know your CTA’s and how to use them, you need to make sure that people are able to find you! To do this, you need to insert strong keywords into your website. What are the terms or phrases people use to talk about your business? These are the terms and words that must be included in your content.

Small-Business Recognition Starts with You

What is your 60-second elevator pitch? Is this information tied into your marketing strategy?
Your team and customers need to be able to respond within seconds about what your business is, what you do, and why you exist! Having this kind of response will build up your identity and help your business grow and thrive.

To build up your brand, every touchpoint that your customers have with your business must retain your branding, which is why marketing consistency is essential. The way that your business presents itself is critical in bringing your differentiator to the marketplace. Remember, even the smallest details can have an impact on how your business is viewed.

Making Sure Your Business Stands Out

Is your business easy to find online? Here are a few questions that you should look into as a business owner:

  1. How do you show up? Is your online information easy to access?
  2. How does your business respond to customer feedback and questions? Is your response the right one?
  3. What is your review response policy? Are you giving positive feedback to your best reviewers and asking low reviewers how you can better their experience?

When you are a business owner, it can be easy to look at your Google, Yelp, or Facebook platforms through a rose-colored lens. We recommend asking friends or family members to search for your business, product or services and determine whether the search results are clear and readable. These close friends or family members will be truthful and insightful and provide you with a list of changes to consider. If you’re looking for more advice, always feel free to contact us!

Pro Tip:

Claim your Google listing to make sure that you are able to manage all of the information your customers are seeing! You will be able to document your business hours, photos, categories that your business offers, and so much more!

Read: 4 Things That Stop Your Consulting Brand Traction

 

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