What You Need to Know About Pay-Per-Click and Adwords

If you are trying to market your business in this new internet age, pay-per-click marketing will prove to be one of the best marketing techniques currently out there. Pay-per-click marketing benefits all who are involved. Searchers can easily find what they are looking for, advertisers find the perfect audience through the search query, and search engines can do their job better by knowing exactly what you are looking for with specified searches and advertisements.

What is PPC/AdWords?

Pay Per Click / Google Adwords are advertisements that you pay into each time someone clicks on your advertisement that brings them to your website.

What are the Pay-Per-Click Marketing Benefits?

PPC can allow many new advantages to arise out of your business. More traffic will start flowing to your website, giving you more exposure, and therefore, also new customers. Even if you don’t make much money off of PPC, new experiences are never bad things! As long as you stuck your foot in the door of the expansive world of marketing, you learned something, and that’s great!

When am I charged?

You only pay when someone clicks, so, you only pay for the advertisement when it is actually doing its job. If no one visits your website, but the ad is still present, you won’t get charged.

Why spend the money?

You can set your own budget so you won’t spend what you don’t have. Imagine all the new traffic that will be flowing towards your website. New customers come with website traffic.

What is CPC?

CPC stands for the Cost-Per-Click, which is usually the maximum amount you will pay for a click; however, sometimes you will be paying a lot less. It all depends on how much you bid for each click. You can choose between manual bidding, and automatic bidding that is done by Google.

What is CTR?

The CTR is also known as the clickthrough rate, and the clickthrough rate can be measured by clicks/impressions = CTR. Your CTR can show you how well your ad is working, and how much you should spend on each click.

What is a conversion?

Conversion is how far the customer went into your website after they clicked on the advertisement. With the free conversion tracking tool, you can now see how far the customer went into your website, allowing you to pick and choose keywords that worked well.

What is a keyword?

A keyword connects an ad with what the customer searched, therefore, attaching them to exactly what they were looking for. With keywords present, a customer can find what they are looking for easily through their search query.

What is a negative keyword?

When you type in a negative keyword in AdWords, that tells Google not to show your ad where that word is present. This helps you guide your ads only to people who are looking for what you are selling.

For help with paid online advertising, connect with Art Unlimited to create a plan for your PPC advertisements.