How can PPC help your business? To answer this question we first need a basic understanding of what PPC is. PPC, or pay per click, is a paid advertising platform which allows a business to target specific types of customers in specific areas for a cost. It allows you to reach your target audience efficiently and effectively. PPC ads are only seen by their intended target audience. This results in a higher conversion rate for ads since the message is being seen by the people most likely to buy your service.
1. Why Your Business Should Use PPC
PPC allows your product or service to be seen by a specific type of consumer. The targeting science behind the scenes of PPC is used in different campaigns and ad types:
- Search Campaigns
- Display Campaigns
- Smart Campaigns
- Search Ads
- Expanded Text Ads
- Call-Only Ads
The possibilities of how you can reach your customers are virtually endless. PPC is an essential marketing tool for any business looking to grow and increase their bottom line.
2. PPC and SEO
The first way PPC can help your business is by working together with your already established SEO strategy. Most businesses already know the importance of a solid SEO strategy to drive organic traffic to your site, but they don’t know PPC will actually drive even more traffic to your site. This increases your authority on Google, which then, in turn, increases your ranking which drives even more organic traffic. This is why PPC is an integral part of any SEO strategy, and why PPC is important to help your business triumph in your marketplace.
The second reason PPC can help your business is by keeping new customers coming in, and in turn, re-marketing to the customers who showed the most interest in your product or service. We all know most people who see our offer are not going to make a purchase the first time they see it; most won’t even buy in the second or third time they see the offer. Solid PPC re-marketing makes sure your potential customers are seeing your product or service over and over at the most opportune time. This gives you the best chance of landing them as a customer.
Building a solid re-marketing campaign is not easy. There are many complex algorithms behind the scenes which identify who is the right person and when is the best time to show them your ads. Identifying the who and when will present the best chance of converting a visitor into a customer. This is why working with a well-established Google Premier Partner to handle your PPC campaigns can give your ads consistency and in turn the best chance for generating an enormous return on your investment.
Optimized Dollars and Sense
The third way a solid PPC campaign can help your business grow is based on dollars and cents. Many businesses throw away thousands of dollars annually on marketing strategies that just don’t work. Clicks and impressions are great, but at the end of the day, conversions are what keep the lights on and dinner on the table. PPC is something your business can put in place and people seeing your ad today. This can turn into conversions and new customers for your business within the first week. Over time as the PPC campaign is optimized and you can build a consistent re-marketing strategy, these conversions can cost less and less. This means your marketing budget will get you even more potential clients which in turn increases your ROI over time.
In conclusion, we at Art Unlimited believe PPC is suitable for any type and size of business. PPC allows your business to reach potential customers at the most opportune time when their chances of becoming a buyer are the highest. The importance of working with a highly qualified marketing company when deciding to increase your marketing efforts is of the utmost importance. Working with a company like Art Unlimited will make sure you are not throwing away valuable marketing budget dollars but instead confidently market to your potential customers. Connect with us if you have further questions about PPC and how we can help you with your PPC strategy.